through the body language? Unlock These Seven, Simple & Universal Steps Today
MAKE YOUR NEXT
PRESENTATION REMARKABLE. AND...AGONY FREE. RIGHT NOW! Step #1 You’re Not You... You’re Them: The Audience Step #2 Make An Up-Front Promise: Right Up Front Step #3 Talk Passionately About Your Passion Step #4 Work To A Structure That Works Step #5 Unleash ‘Words That Work’ Step #6 Use PowerPoint Like Chilli Flakes Step #7 Add Power: Body Language & Tone Of Voice Step #1 You’re Not You... You’re Them: The Audience With the right understanding of your audience, you can pitch what you have to say as helping them move towards their needs, and/or away from concerns. Step #2 Make An Up-Front Promise: Right Up Front Did you know that a person’s average attention span these days is on average a mere 8 seconds? According to Microsoft Research conducted in Canada in 2014, it’s fallen from 12 seconds a few years before to less than a goldfish’s at 9 seconds. So, you must grab their attention in an arresting way, not with your presentation agenda but communicating the benefit, the payoff, if people listen right to the bitter end. 3 Talk Passionately About Your Passion You want to have an affect on people and influence their feelings. In a Harvard Business Review article authored by Uri Hasson in May 2010, the clinical research findings that utilised MRI brain scans concluded: “The Finding: In good communication, a listener’s brain activity begins to mirror the speaker’s brain activity.” In the article, Hasson labels the phenomenon ‘brain coupling.’ Other research refers to human brains having mirror neurons which respond to emotions displayed by other people by generating the same emotion in the person observing. Lots of questions I know, but I have to ask them and here’s the reason why. Just because it’s business doesn’t mean you have to stick just to the facts, the logic, and the data! People will switch off. (Remember you’re battling an 8-second attention span.) Instead, share your passion on the topic because it’s so, so, so, persuasive. Passionate people are emotionally contagious! Step #4 Work To A Structure That Works A simple structure that I like is to identify the key points you want to make and for each one communicate The What The So What The What Now Step #5 Unleash ‘Words That Work’ The Ancient Greeks, being the world’s first democracy, invented the art of public speaking 2,500 years ago. They studied what made some speakers more persuasive than others, codified their findings, and the art of rhetoric, or, as I call it, ‘words that work,’ was born. Rhetorical studies became the foundation of their education system, and when the Romans conquered Greece, they adopted it, too. Repetition: I believe this is the most powerful technique you can use if you use it well. Very simply, it involves repeating a key word or words. Repetition is used most often at the beginning of successive sentences, phrases or clauses. However, it can also be employed in the middle of, or at the end. It’s effective even when keywords or phrases separate the repeated words. It’s critical to recognise that writing a speech - or narrative to a presentation - is different to writing a document where the repetition of keywords is, typically, avoided. (Something that we are taught in school!). In a speech, the use of repetition increases impact and enhances understanding. It also makes what is said more easily remembered. What’s more, repetition gives the spoken word rhythm and cadence, which makes listening far more appealing for the audience. Examples: “Victory! Victory at all costs, victory despite all terror, victory however long and hard the road may be.” Prime Minister Winston Churchill “I still have a dream. It is deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: we hold these truths to be self- evident that all men are created equal.” Doctor Martin Luther King Jnr. Note: ‘ I have a dream’ was repeated eight times, and the word ‘dream’ eleven times. Repetition- Rolling Pairs: successive use of things said twice “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? Why is it that Martin Luther King lead the civil rights movement? And, why is it that the Wright brothers were able to figure out controlled powered man flight.” The Rule of Three The ‘rule of three’ is a powerful speech writing technique that you should learn, practice, and master. (That’s one right there!) Forms include single words, phrases/clauses or sentences. “Go where you cannot go; bring what you haven’t got; do what you cannot do!” Traditional Irish Saying “A government of the people, by the people, for the people.” President Abraham Lincoln Examples Of Ways To Start Questions Mustn’t; Shouldn’t; Couldn’t; Can’t; Haven’t; Would’ve etc. Why; How; What; Where; When; If. Let’s ask ourselves… Isn’t it time to… Here’s a question I’m often asked… What’s the difference between... Here’s a simple question... You may ask…did; have; should etc. Step #6 Use PowerPoint Like Chilli Flakes A sprinkling of chill flakes can add that mouthwatering touch of spice to a dish, but overdo it and it and the whole meal comes undone presenters should use PP slides sparingly to add spice to what they're saying, not as a menu that they read from. You’ll be far more engaging, interesting and compelling if you place greater reliance on yourself writing a narrative that brings your story to life. Write it out, memorise a big chunk of it - use notes if you have to – and rehearse your delivery. Step #7 Add Power: Body Language & Tone Of Voice Great words need to be supported with powerful body language so stand tall, face your audience heart-to-heart, use open palm hand gestures and smile. Moreover, hold eye contact with people long enough to deliver a complete thought or sentence. It's amazing how this will connect you with your entire audience. Your tone of voice needs to reflect the emotional response you want to stimulate. If you want people to get excited, then sound excited. If you want people to get worried, sound worried. One Final Piece Of Advice... Rehearse, Rehearse, Rehearse. Reading through your presentation won't be enough to deliver a great performance. Rehearse every single Align words, element until it's all second nature. Structure of an Oral Presentation 1. a) Greeting and your introduction b) Getting attention of the audience c) Introducing the topic d) Preview your presentation 2. a) Summarizing the arguments presented b) Conclude with the analysis/evaluation/recommendation c) A strong memorable closing statement which can be a fact, anecdote, food for thought question etc. d) Thank the audience for their attention. 3. a) Ask for questions b) Properly address the questioner c) Neutralize the negative questions d) Be patient with the hostile audience e) Always tie the answer back to the content of the original presentation. 4. a) Point-by-point presenting the arguments (informational, explanatory, persuasive) supported with illustrations and visuals (summarize points in case of a long presentation especially before starting with the new point/sub topic). Oral/Poster Presentation Rubric Activity 01: Rubric for Oral Presentation Carefully read over the rubric to be used for the peer- assessment of the oral presentations. What questions do you have?