Professional Documents
Culture Documents
Case Studies
Customers
• Makers of electronic products – computer and network hardware,
• Supply Chain requirement
defense systems, industrial controls, vehicles and consumer electronics • Multiuser Warehouse
(e.g. LCD TV’s, mobile devices) • Control tower
• Capital Equipment competency
Roles centre
• Integrated Device Manufacturers – Design, manufacture and sell their • Consolidated distribution
chips (e.g. Intel, Samsung) • Multi customer collaboration
• Fabless Manufactures – Design and sell chips, but outsource
manufacturing to foundry companies (e.g. Qualcomm, NVIDIA)
• Foundries – Provide contract manufacturing (e.g. TSMC, UMC) • What is the future industry development
• Distributors – 4 main players (Future, Avnet, EBV and Arrow)
that will impact the strategy?
• Equipment companies – provide manufacturing / testing equipment
Source: Datamonitor, Gartner, Citigroup
Semi-Conductor Presentation Deck DHL Proprietary and Confidential 3
Semi-conductor Industry Facts & Trends Working slide
Product / Innovation
• Capital intensive, with sophisticated and expensive R&D SC optimization needs
• R&D / innovation allows competition to differentiate their product • Increasing cost pressure from end
• High barriers to entry - requires significant R&D with state of art consumer (consumer electronics,
devices and highly skilled workforce automotive, PCs etc) will enforce cost
• Highly competitive - characterized by rapid tech. changes
optimization needs for the SC – change
Customers, Sales & Distribution Channels of Inco terms, collaboration etc.
• As demand for PC’s, handsets, automobiles, and other
consumer electronics improve so should demand for semicon Market consolidation
• As the semiconductor companies removed the inventories from • The predicted decline in demand during
Europe and US more reliance will be place on distributors H2 2010 and 2011 will accelerate further
• High-value secure supply chains consolidation and collaboration of
players, which implies a consolidation of
Consolidation and Competition
• Rise in joint ventures / mergers and acquisition (e.g. announced SCs and logistics providers
merger of NEC and Renesas, ON Semi and Sanyo Semi, Intel
and Infineon wireless) Consolidation of production
• Several Semi conductor companies moving to IPO • Although majority of production will stay
in AP, there is a move to 3 rd party
Pricing manufacturing (TSMC) Asia/China
• Over-capacity in H2 2010/2011 production will drive prices
downwards. High value goods
Production • The high value of the shipments require
• Primarily production sites in AP (esp. Japan with 36% of global specific handling in distribution
existing capacity); general overcapacity in the market, but • Fiscal implications (e.g. import taxes /
strong announced investment plans in Taiwan VAT) are becoming increasingly
Source: Datamonitor, Gartner
important
Semi-Conductor Presentation Deck DHL Proprietary and Confidential 4
Semi-conductor Industry Facts & Trends Working slide
14%
2003 2008 2009 2013
#1 - Intel
8%
#2 - Samsung Growth trends (observations)
5% #3 - TI • Sharp decline in market size in 2009 (-12%)
4% #4 - Toshiba
#5 - ST Micro • Overall increase in demand through H1 2010
65% 4%
#6 - All Others
• As prices of final goods have fallen (e.g. PC’s, LCD’s)
the cost restrictions have been pushed down the
Other key players supply chain to semiconductor companies,
• IDM’s – Cypress, IBM, LSI Corp, Fujitsu
• Fabless – Qualcomm, NVIDIA • Global stimulus packages have reduced substantially
• Foundries – TSMC, UMC, Chartered, Vanguard
• Equipment Manufacture – Tokyo Electron, Applied • Forecasted growth is not stable
Materials, ASML Holdings, KLA-Tencor
• Distributors – Arrow, EBV,Avnet, Future
18,1%
Data Processing
Electronics
Consumer
Electronics
Source: Gartner
Move to new larger more complex Fabs and outsourced capacity to foundries
Customers are focusing much more on the cost of their supply chain
Airfreight Capacity
Mode selection
Collaboration
Landed Cost
Manila
Penang
Singapore
Auto
Auto
Fabs
A&T Fabs
Fabs A&T
A&T DC
DC Telecom
Telecom
Outsourced
Distributors
Distributors
Semi-Conductor Presentation Deck DHL Proprietary and Confidential 9
Combined DC and Customer Locations Working slide
Legends
Distribution Centre
Auto Customers
Telecom Customers
Semi-Conductor Presentation Deck DHL Proprietary and Confidential 10
Agenda
Case Studies
Chain
Flow Regional Stocking
VMI
Capital Equipment
Spare Parts
Basic / • Raw materials to • Manufacturing of products • Order and Fulfillment • Demand in industry for
fabrication/foundry primarily SE Asia/China • Direct to customer programs mission critical capital
Advanced
• OF raw materials • Only fabricating is being • AF cross dock or Express Break equipment parts and
SC activities • AF or parcel movement of outsourced Bulk support
wafers • AF or Express to global • Reduced requirements for
• AF for capital equipment DC’s regional stocking
and parts • Greater percentage moving to
Distributors
Key differentiating factors of Supply Chain* Key Players and Impact in Supply Chain
• There are 4 main Distributors servicing the Electronic The distributors act as a Inventory Owner and
components sector: Future, EBV, Avnet and Arrow. have very extensive relationships with the
OEM’s.
• Consolidation
Overall How typical / important are characteristics
• Closure of Old Technology Plants with
for subsector supply chain
continued movement to AP
• Increased focus on New Technologies low high
• Fabs are still located in EMEA and US, but Speed to market
Fab to A & T high percentage of A&T is in Asia.
• All New A&T are being placed in Asia.
• Wafer’s are moved globally to Asia. Outsourcing
Reliability
• Direct to the customer or via cross docks
Distribution rather that regional DC
Costs
• Increased use of distributors
• Higher percentage of chips used in Asia Trends
1
3 Flexibility 9 4
10
4 Single point of contact 7
Critical 8
5 Global account management for
Industry 6 3
6 Security – Transport and Warehouse
8 Global invoicing
low
9 Capital Equipment – Zero defect – low high
proactive communication Relevant for DHL*
Working slide
Consignment
Bulk storage For Emergency Orders
Hub/VMI
Power / D-Ram / Flash Products
Cross
Global DC’s
Dock
Wafer Fabrication
Customers
End
Bulk storage
Asia
DC
EMEA
Customers
DC
End
Customer Specific manufacturers Americas
MOS/MPU/MCU/DSP Products DC
I I
M M
Freight P Freight P Freight Order
L L
Forwarding A Forwarding A Forwarding Fulfilment Distribution I2M / VMI
Capital / Parts N Wafers / Die N Finished Goods X-Dock & Inventory Storage
T T
Megajit
Consignment
Bulk storage Hub/VMI
Customers
China
Cross
Global DC’s MSC
Dock
Assembly & Test
Customers
Hungary
Bulk storage MSC
Asia
DC
EMEA
DC
Customers
MSC
Mexico
Americas
DC Consignment
Hub/VMI
Megajit
Case Studies
Technology Strategy
160
• Understand overall Industry and market trends and key success factors for our key customers
Identified
• Define comprehensive Technology Strategy based on more specific sub sector strategies Customers
• Establish Technology Sector Solution Portfolio / Integrated DHL Services / Solutions
Customer SC
and B
Requirements
34
DHL business 21 22 8 25 18 21 11
and C Avago
Ericsson, NXP
capabilities Nokia
Nokia HP Samsung Kyocera
Hitachi
On-Semi
Motorola Dell Philips, HP
Siemens Epson Texas Flextronics
Vodafone Lenovo Sony Fujitsu
CommScop Kodak Instruments Jabil
Strategic Sony
e Huawei Apple LG Dell
/Ericsson Xerox Infineon FoxConn
Initiatives & D Acer Panasonic SUN
Alcatel- Canon IR Wistron
Telefonica Garmin NCR
Business Plan HTC
Lucent Lexmark
Seagate
Vishay Elcoteq
Juniper
Case Studies
DHL work with most of the top organisations in the semiconductor industry.
DHL’s extensive industry experience allows us form a comprehensive overview of the semiconductor
supply chain.
In addition DHL are in a unique position allowing us observe the future trends and develop supply
chains to meet these needs.
Bonded Facility
Korea 20%
France
DHL
Warehouse
Taiwan 20%
Environmental
Control
Solution Customers
Warehousing
Distribution
Value Added
Increased
Increased Shipping Broad Network
Inventory Accuracy & POD Of Flexible
Integrity Mgt Facilities
team
Extensive experience across Asia Pacific on inventory management
VMI?
David Ringrose: On another note in my discussions with GCS they are keen to support the
promotion of a multi user product for semicon manufacturers
-Commercial model. Fixed charge for volume range is an attractive simplistic structure for this
group.
-Shared VAS/ Packaging solutions
-Scalability
-Bond
Case Studies
2010 US Multinational Semi-con Customer- Implementation of DC’s in Hong Kong & Shanghai-