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  • Impact Pricing Summary

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    matthias lener
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    The document discusses pricing strategies and is divided into four parts. Part One covers pricing fundamentals, including determining product worth and using value-based pricing to maximize profits. Part Two discusses price segmentation strategies to treat different customer groups differently based on characteristics like wealth, behavior, and loyalty. Part Three explains portfolio pricing and how to leverage complementary products and offer free options. Part Four introduces pricing dynamics like responding to economic conditions, competitors, and changing prices over a product's life cycle.

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    The document discusses pricing strategies and is divided into four parts. Part One covers pricing fundamentals, including determining product worth and using value-based pricing to maximize profits. Part Two discusses price segmentation strategies to treat different customer groups differently based on characteristics like wealth, behavior, and loyalty. Part Three explains portfolio pricing and how to leverage complementary products and offer free options. Part Four introduces pricing dynamics like responding to economic conditions, competitors, and changing prices over a product's life cycle.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    1 views10 pages

    Impact Pricing Summary

    Uploaded by

    matthias lener
    The document discusses pricing strategies and is divided into four parts. Part One covers pricing fundamentals, including determining product worth and using value-based pricing to maximize profits. Part Two discusses price segmentation strategies to treat different customer groups differently based on characteristics like wealth, behavior, and loyalty. Part Three explains portfolio pricing and how to leverage complementary products and offer free options. Part Four introduces pricing dynamics like responding to economic conditions, competitors, and changing prices over a product's life cycle.

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    © All Rights Reserved
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    of 10

    Part One.

    Pricing Fundamentals

    What you need to know:

    ● See Where Your Pricing Needs to Go


    ● Pricing Strategies
    ● What is your product worth?
    ● Value-Based Pricing: Mandatory to Maximize Profit
    ● Let Pricing Guide You
    ● Costs Matter: But Not How You Think
    Part Two. Pricing Segmentation: The Most Profitable Strategies

    What you need to know:

    ● Introduction to Price Segmentation: Rich and Poor


    ● Customer Characteristics: Who Are You?
    ● Customer Behavior
    ● Transaction Characteristics: At Point of Purchase
    ● Loyalty and Price Segmentation: Treat Your Best Customers the Best
    Part Three. Portfolio Pricing: No Product is an Island

    What You Need to Know:

    ● Versioning: Develop the Right Product Line


    ● Complementary Products: Linking and Leveraging
    ● Free: How to get Paid for Free
    Part Four. Pricing Dynamics: Prepare for Change

    What You Need to Know:

    ● Introduction to Pricing Dynamics: Customer Expectations


    ● Responding to the Economy
    ● Responding to Competitors
    ● Product Life Cycle: Prices Change with Age
    References

    ● https://books.google.nl/books?id=iM4kusxDa8YC&pg=PA77&lpg=PA77&dq=
    impact+pricing+your+blueprint+for+driving+profits+pdf+mark+stiving
    &source=bl&ots=guatRPfZGT&sig=ACfU3U0Tk_0sMwPHwlRblNVxDpbwPHvgIw&hl=en&sa=X&ved=2ahUKEwiupLPa4LTkAhVSbFAKHYg2
    AYYQ6AEwCXoECAgQAQ#v=onepage&q&f=false

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