Professional Documents
Culture Documents
Culture and
Environment
UNIT - 2
Customers Suppliers
Competito Governme
rs nt
Customers
Political and
Economic
Legal
Environment
Environment
Socio-Cultural Technological
Environment Environment
Political and Political environment refers to
Legal the government regulations and
Environment legal system for business.
It includes following :
Constitution
Constitution is the fundamental law
acceptable to all the peoples in a
nation. It defines a frame work
within which business
organizations have to perform.
→ Political philosophy
Political philosophy is an ideology that a state
has adopted.
- There are three ideologies : democratic ,
socialism and mixed.
- In democratic, more emphasis is given to
private sectors in business activities and in
socialism the state holds all the economic
activities .
- In mixed philosophy both state and private
sectors are involved in business..
→ political parties
Political parties are the group having certain
political philosophy.
→ political institutions
It consists of legislative, executive
and judiciary.
Legislature enact rules, regulations and laws
where as executive implement them.
And judiciary ensures whether rules
and regulations are effectively implemented
or not.
Legal institutions
These institutions are different
levels of courts consisting of
District courts, Appeal courts and
supreme court.
These institutions provide
judgment and define unclear laws
and regulations.
Economic environment refers to all factors
Economic which give shape and form to economic
environment activities .
It indicates the system of producing and
distributing goods and services.
It consists of following :
- Economic system
- Economic policies
- Economic condition
- Capital market and globalization
→Economic system
Economic system represent the foundation
of economic environment of the country .
It is the economic philosophy adopted by
the government and has a long term
impact in the economy of the nation.
→ Economic policies
Economic policies are the guidelines
adopted by the government for the
prosperity of nation.
→ Economic conditions
Economic conditions focus on economic
strength and weaknesses of the nation.
→ Capital market
Capital market involves banks including
central bank, financial companies etc. the
development of capital market shows the
economic environment of nation
→ Globalization
It concentrates on free flow of goods and
services throughout the world.
Socio It includes all the social
cultural forces within which a
environment business operates. It
includes :
- Demography
Demography focuses on the
composition of population in
the country. It consists of
size and distribution of
population, age
groups ,migration etc.
Lifestyle
- Nature of technology
It is whether the technology is
manual or automatic.
In manual ,low initial
investment is needed and
the operating cost is more.
And in automatic
technology, initial
investment is high but
operating cost is high.
-Pace of technology change
It involves the fact that technology is dynamic and
ever changing process.
- Technology transfer
The technology can be transferred from advanced
countries to the developing countries.
- Research and development budget
It is essential for organization to spend a certain
amount of budget in research and development
work.
Influences on management
Whether you are a manager or not,
influence management is always front
and center a basic competency
everyone needs. Influence is simply
the power to get your work done in
an organization. Nobody has the
formal authority to achieve what is
necessary, not even with those who
report to them.
Importance…
Ithelps in Achieving Group
Goals - It arranges the factors
of production, assembles and
organizes the resources,
integrates the resources in
effective manner to achieve
goals. It directs group efforts
towards achievement of pre-
determined goals.