MoM (Part 2) Lesson 1 (Posting) PPT S232

Business Communications
Part 2
BSMM8000B
Welcome Back!
Part 2
BSMM8000B
 Part 2 ‘Plan of Action’
 Leadership Communication
& Planning
Leadership Communication &
Planning
External
Stakeholders
Internal
Stakeholders
Leadership
Communication
&
Planning
Planning
Planning
When is it
Successful?
Planning
Understanding
Planning
Planning
Primary Factors to
Consider?
Planning
 Purpose
 Audience
Audience Focus
What are the common threads?
 Vision & Goal Achievement

 Inspire/Motivate and Empower
 Positive Force
 Appreciation and Recognition of others
 Values culture – integrity, strong character, trust

 Development of others
 Listening, Learning, Supporting, Giving Autonomy
 Ability to Effectively Communicate:

- clear, targeted, purposeful, audience-focused
- persuasive, transparent, positive and inspirational
Leadership Communication uses the full

range of communication skills and resources
to overcome interferences and to create and
deliver messages that guide, motivate,
or inspire others to action.
Barrett, D. J. (2006). Leadership Communication: A Leadership Approach for Senior Level Managers.
.
Retrieved from
https://scholarship.rice.edu/bitstream/handle/1911/27037/Leadership+Communication+-+A+Communication
Leadership Communication
Framework
Barrett, D. J. (2006). Leadership Communication: A Leadership Approach for Senior Level Managers.
Retrieved from
https://scholarship.rice.edu/bitstream/handle/1911/27037/Leadership+Communication+-+A+Communication
Leadership Communication & the
Organization
Organization
How do we
secure and
maintain
stakeholder
support?
Organization
1st  Current background,

Consider the history and circumstances
issue or
situational  Clear statement of the
background or problem or opportunity
context
Organization
2nd
Identify and
Analyse all
Stakeholders
Organization
ow? Stakeholder Intelligence Process
 Research - Team Analysis and Charting
- External Research
- Focus Groups
 Direct Relationships
 Through technology - Eg. Social Media, Web search
 Engage stakeholders regularly
 Regular two-way interactions using multiple avenues

Organization
How? Stakeholder Intelligence
 What makes each stakeholder important to

the organization? To what degree?
 How is the organization important to the

stakeholder? Benefits for them?
 Level of Interest in the organization, project,

or situation?
Organization
 What relationships exist with and among
each?
 Level of influence or power with us and

our projects? With other constituents?
 Know stakeholder goals, challenges, desires

- Are there opportunities or threats?
Organization
Level of
Influence Engage Engage Collaborate /
or Power Partner
Keep Consult / Consult /

Informed Gain Feedback Gain Feedback
Keep Keep Consult /

Informed Informed Gain Feedback
Level of Interest
Organization
Stakeholder Analysis Matrix Template. Retrieved from tools4dev Practical tools for
international development website
http://www.tools4dev.org/resources/stakeholder-analysis-matrix-template/ on August 15, 2017.
Organization
3rd
Communication
Objectives:
Primary and
Specific
Organization
mmunication Objectives: Primary & Targ
 Primary objective in communicating?
 Overall, consistent message?
 What do you want to accomplish?

Organization
mmunication Objectives: Primary Object
Examples:
Establish Trust, Restore reputation, Maintain
confidence in company expertise, Assure
communities of the value created for their area
Organization
 Targeted approaches to achieve primary

objectives
Organization
Example of Targeted Considerations:
Establish Trust – Involve stakeholders in plan,

gain feedback throughout, follow through,
maintain stakeholder interests and focus
Organization
Example of Targeted Considerations:
Assure community of desire to positively

impact their livelihood and environment –
engage community in process, two-way
interaction for feedback, offer specific plans
with timelines, examples in other markets and
results, testimonials
Organization
 Internal Overall or Primary:

To ensure 100% company compliance with
federal safety standards.
Organization
 Internal Specific Objectives:
*All staff are aware of digital access safety
regulations specific to their area.
*Employees informed of Safety Certification
program and annual testing compliance.
* Purpose for third party safety consultants
for quarterly inspections, reporting and
training is expressed and understood.
Organization
 Target a few over-arching
4th messages
Key Messages
using Message  Do not have to be complex
Map Format
Organization
ey Messages in Message Map Format
 Develop key messages you want to convey to
each audience
*Think of what questions each would typically

ask
*What do they need to understand about our
values,
vision, goals and/or the safety program?
*What information should not be shared, given
Message Map Template
Stakeholder: Question or Concern:

http://rcfp.pbworks.com/f/MessageMapping.pdf
Communicatioin. Retrieved from
Covello, V. (2003). Message Mapping, Risk and Crisis
Key Message 1 Key Message 2 Key Message 3
Supporting Fact 1 Supporting Fact 1 Supporting Fact 1
Business Communication: Process and Product, 5th Cdn. Brief

Edition
Exam Stakeholder: General Public
ple: How Contagious is Smallpox?
Key Message 1 Key Message 2 Key Message 3
http://rcfp.pbworks.com/f/MessageMapping.pdf
Communicatioin. Retrieved from
Covello, V. (2003). Message Mapping, Risk and Crisis
Smallpox spreads slowly This allows time for us to Vaccination within 3-4
compared to measles or trace contacts and days of contact will
flu. vaccinate those in generally prevent the
contact. disease.
People are only infectious The incubation period for People who have never
when the rash appears and the disease is 10-14 days. been vaccinated are the
they are ill. most important ones to
vaccinate.
It requires hours of face- Resources for finding Adults who were
to-face contact. people are available. vaccinated as children may
still have some immunity.
There are no symptomatic Finding people who have Adequate vaccine is on-
carriers. been exposed and hand and the supply is
vaccinating is best increasing.
approach.
Leadership
Communication &
the Organization
 Recommended Tools -
5th Channels
Identify tools,
tactics,  Tactics – How they will be
techniques, used and why
and timelines
 Timelines – Daily?
Weekly?
- Specific date(s)
Hadjustoyanova, I. (2016, June 30). Choosing the Right Communication Channel. (Blog post). Retrieved from
Edition
https://www.cebglobal.com/blogs/corporate-communications-four-steps-to-choosing-the-right-communication-channel/
Communication Plan Example
Audience Communication Audience Medium Date(s) Who is
Objectives Background Or or Responsible
Channel Frequency ?
- To
Develop
- To Execute
Project To track High Interest • Project • Weekly • Team
Team progress and High Power Meetings Manager
goal attainment - Project success • Status • Daily • Team
is directly aligned Reports Members
with personal and • One-on- • As • Team and
company success one and required Leaders
Email

Edition
Leadership
Communication &
the Organization
 How to gauge success
6th - Donor contributions?
Measurement: - Government Grants?
Tracking & - Sales?
Evaluation - Customer Retention?
- Media
Neutral/Supportive?
- Employee Engagement?
Be Specific! - Employee Turnover?
- Attitude Changes?
Leadership
Communication &
the Organization
 How will communications
be monitored?
6th
- Monthly Donor Report
Measurement:
- Annual Grant Award
Tracking &
- Weekly/Monthly Sales
Evaluation
- Employee Program
Participation and Turnover
- Improved Morale
- Quarterly Focus Groups
Final Leadership
Note Communication &
the Organization
Specific,
Strategic, and
Customized
Communication
Communication binds stakeholder relationships!

Final Leadership
Note Communication &
the Organization
Frequent,
Open,
Honest,
Consistent,
and
Stakeholder tailored
Communication binds stakeholder relationships!

Communication Planning
Rationale presented for all

recommendations should be tied to
situation/context, objectives and
target audience.

MoM (Part 2) Lesson 1 (Posting) PPT S232

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MoM (Part 2) Lesson 1 (Posting) PPT S232

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Business Communications

 Vision & Goal Achievement

 Values culture – integrity, strong character, trust

 Ability to Effectively Communicate:

Leadership Communication uses the full

1st  Current background,

 Through technology - Eg. Social Media, Web search

 Engage stakeholders regularly

 Regular two-way interactions using multiple avenues

 What makes each stakeholder important to

 How is the organization important to the

 Level of Interest in the organization, project,

 Level of influence or power with us and

 Know stakeholder goals, challenges, desires

Keep Consult / Consult /

Keep Keep Consult /

 Overall, consistent message?

 What do you want to accomplish?

 Targeted approaches to achieve primary

Example of Targeted Considerations:

Establish Trust – Involve stakeholders in plan,

Example of Targeted Considerations:

Assure community of desire to positively

 Internal Overall or Primary:

*Think of what questions each would typically

Stakeholder: Question or Concern:

Key Message 1 Key Message 2 Key Message 3

Supporting Fact 1 Supporting Fact 1 Supporting Fact 1

Supporting Fact 2 Supporting Fact 2 Supporting Fact 2

Supporting Fact 3 Supporting Fact 3 Supporting Fact 3

Business Communication: Process and Product, 5th Cdn. Brief

Business Communication: Process and Product, 5th Cdn. Brief

Communication binds stakeholder relationships!

Communication binds stakeholder relationships!

Rationale presented for all

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