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    The document discusses direct marketing and personal selling. It summarizes three forces that drive direct marketing: technology, data, and personalization. It then outlines tasks of personal selling like prospecting, needs assessment, presentations, and servicing. The document concludes by thanking the audience for their attention.

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    The document discusses direct marketing and personal selling. It summarizes three forces that drive direct marketing: technology, data, and personalization. It then outlines tasks of personal selling like prospecting, needs assessment, presentations, and servicing. The document concludes by thanking the audience for their attention.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    2 views11 pages

    MComm 7

    Uploaded by

    tahou
    The document discusses direct marketing and personal selling. It summarizes three forces that drive direct marketing: technology, data, and personalization. It then outlines tasks of personal selling like prospecting, needs assessment, presentations, and servicing. The document concludes by thanking the audience for their attention.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    G COMMUNICATION – DIRECT MARKETING AND PERSONAL S

    DEBRECEN
    2020

    Mihály Dr. Soós


    Assistant professor
    Three forces for direct marketing

    Source: From Essentials of Marketing Communications, Pearson Education (Fill, C. 2011) Figure 11.1, p. 280.
    Summary of main changes introduced by GDPR
    Summary of main changes introduced by GDPR (Continued)
    Telemarketing activities
    Main insert types
    Tasks of personal selling
    When selling is a major element of the communications mix
    The sales complexity management matrix
    Three ways of managing key accounts
    THANK YOU FOR YOUR
    ATTENTION!

    econ.unideb.hu
    Mihály Dr. Soós

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