MARKETING COMMUNICATION – DIGITAL AND OTHER

INTERACTIVE
DEBRECEN
2020
MEDIA

Mihály Dr. Soós

Assistant professor
Interactive media – ad formats
The form and nature of native advertising
The building blocks of social media
The main elements of social media
Four ways to use Twitter in marketing communications
Four types of virtual community
Segments in virtual communities
Other forms of interactive media
Categories of apps
Fraudulent affiliate marketing practices
 THANK YOU FOR YOUR
ATTENTION!

econ.unideb.hu
Mihály Dr. Soós