Business model

and value creation

Profit equation

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Continuus
evaluation :
The memory : the structure

Matrice Canvas + value proposition Value architecture

. .
-
=> we have a market ? -
=> Is it feasible ?
-
- customer ? -
- production strategy ?
-
- need and solution ? -
- communication strategy ?
-
- competitors ? -
- sales strategy ?
-
- my positioning and my competitive advantage ?
-
- how to earn money ?

Profit equation
.
-
=> is it viable ?
-
- sales assumptions (volume and timing)?
-
- Previsional income statement (CR sur 3 ans)
-
- Cash flow management
-
- breakeven point
-
- funding requirement

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 Value proposal

Le rendu

 Customer / need / Solution

 Need
 Solution
 The project and the environment  Segmentation,
 Market, Size  Buyer Persona,
 Competitors, avandtage  Pricing and positionning
 Regulation, and IP  Market size
 How to earn money

Key information => revenue evaluation

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 Value Architecture

Le rendu
 Internal value chain
How to produce ?

 Production strategy
Logistic ?  Communication strategy
 External value chain  Sale strategy
 Suppliers After Sale ?
 Contractors
 Partners
 Distributors How to inform
the market ?
How we sale ?

Key information to work on the cost structure

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 Profit equation

Sales assumption ?

 Provisional Income
 The financial statement
 Break even point
Human ressources ?  Cash flow planning
 Funding requirement

Marketing budget ?

Viable ?
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 Usines + composants Subscription
Humain Margin

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Exercice

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“Le Funnel financier ”

Partie littéraire Partie chiffrée

PROPOSITION DE VALEUR
Buyer personae DÉSIRABLE Compte de résultat
Soldes intermédiaires de
gestion

4P/4C – plan marketing

Plan de trésorerie
Déploiement technique
Déploiement FAISABLE Plan de
financement
commercial

SWOT PERENNE % revenus récurrents

Concurrence Poids des charges
part de fixes
marché Break even

COHERENT

Ne rien décréter
Toujours prouver, sourcer, calculer
Parties littéraire et chiffrée
8 ANNUAL REPORT 2016
coordonnent
 Go Excel

Calculate to project,
Projecting to gain relevance

Starting from an existing model saves time, gives ideas and ways to deal with certain
issues (VAT, cash flow, etc.).But starting from an existing model means taking the risk
of using an obsolete model, inconsistent with your own project, too simplistic or too
complex. Above all, it is risking not projecting oneself sufficiently into the perspective of
one's own project.

Finally, it is risking losing the causal link between the initial inputs (to be entered into
the model) and the results obtained.

In conclusion: starting from an existing model implies appropriating each of the model's
calculation formulas and having redone the calculation of the results obtained at least

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Go excel

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 QUESTIONS?

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 Merci
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