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Sales Plan

Company Name

Date Last Updated

TARGET MARKET
STRATEGIC
GROWTH INTENT Target Market 1 Target Market 2 Target Market 3

Target
Markets
Previous Next Next
2 YEAR SALES GOALS 12 Months 12 Months 24 Months
Next Quarter
Target
Targeted Revenue Audience

- Forward Orders (if applicable) Problems


We Solve
- Existing Business You Can Count On
(recurring revenue, contracted eg service or
maintenance contract, repeat orders)

Gains We
+ Percentage Churn Provide

New Sales For The Year


Positioning Statements Positioning Statements Positioning Statements
- Increase SOW with Existing Clients
(farming)

= Sales to NEW Customers

LEADING ACTIVITY 12 Months Monthly Weekly Conversion Ratio

Deals Required
UVPs UVPs UVPs
Proposals Presented

Exploration Meetings
Strategic
Prospecting Calls Messaging

Account Management Calls

USPs USPs USPs


90 DAY STRATEGIC PRIORITIES Who When

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