HOW MEDIA

FORMS
CULTURE OR
IDENTITY?
PREPARED BY: JOSELITO VILLEGAS
BSE-4B MATHEMATICS
WHAT IS CULTURE
-is an ongoing negotiation of
learned patterns of beliefs,
attitudes, values, and
behaviors. Each of us has
personal, social, and cultural
identities. Personal identities
are components of self that are
primarily intrapersonal and
connect to our individual
interests and life experiences.
WHAT IS MEDIA CULTURE?
 - This culture emerged and
developed in the 20th century.
The term points to the immense
impact of the media on
social norms, public opinions,
tastes, and values.
 Media culture plays a
significant role in shaping our
consumer culture, hence the
alternative term “consumer
culture
HOW MEDIA INFLUENCES NATIONAL CULTURE
AND IDENTITY?

 The mass media plays a very important role in shaping

public opinion about the culture and national identity of
a country.
 The mass media influences public opinion about national
culture and identity. The mass media has the power to
select and depict certain stories related to national
culture and identity.
EXAMPLES ON HOW MEDIA AFFECTS/FORMS CULTURE OR IDENTITY

1. fashions of dress,
2. food
3. music
4. The news
5. opinions
EXAMPLES ON HOW MEDIA AFFECTS/FORMS CULTURE
OR IDENTITY

FASHIONS OF DRESS
EXAMPLES ON HOW MEDIA AFFECTS/FORMS
CULTURE OR IDENTITY

FOODS
EXAMPLES ON HOW MEDIA AFFECTS/FORMS CULTURE
OR IDENTITY

MUSIC
THE NEWS
OPINIONS
 FRIENDLY REMINDER!!

However, it is important to remember that the mass

media are not neutral and can be influenced by
various factors, such as political, commercial,
and social interests.
Therefore, media consumers need to be critical in
evaluating the information they receive to gain a
deeper understanding of culture and national
identity. Onis, 28/8/2023