English for media

Media and Culture

Exploration

PREPARED AND PRESENTED BY:

Mariem Nouri
Meryem Ben Hassine
Hana Ammari
Abdessattar Hamdawi
Ala Jaidi
 OUTLINE

 I. Brief definition of media and

culture
 II. Historical Perspectives
 III. Contemporary Media Landscape
 IV. Media Representation and
Cultural Influence
 V. Future Trends and Challenges
 I - Introduction
A. Brief definition of media and culture
MEDIA
From cave paintings To digital platforms

 A multilayered mirror of societal consciousness.

 Means of communication, sharing stories, and
shaping the narrative of our existence.
 Carrier of ideas, bridge between minds, and the
architect of societal narratives. MEDIA
 I - Introduction
A. Brief definition of media and culture

 is the lifeblood of communities

 the mixture of shared beliefs,
values, customs, and traditions
 the tapestry formed by the threads
of generations
 is not static
 I - Introduction
B. Importance of understanding the relationship
between media and culture

The interplay between media and culture has

a deep impact on our lives, our perspectives,
and the fundamental structure of our
societies.
 I - Introduction
B. Importance of understanding the relationship
between media and culture
#Sidibouzid / #ArabSpring

“I CAN’T
BREATHE”
 II – Historical perspectives
A. The evolution of media and
its impact on cultural development

The invention of
the printing press
(15th century)
II – Historical perspectives
A. The evolution of media and
its impact on cultural development

The invention of
TV
(20th century)
 II – Historical perspectives
B. Key milestones in the interaction
of media and culture

The birth of
internet is an
introduction of
a whole new era
of unmatched
connection.
II – Historical perspectives
C. Case studies highlighting this shift

 The impact of radio during

WW2.
 Role of music during Civil
Rights Movement.
 The transformative power of
cinema.
 III. Contemporary Media Landscape

 Analysis of Current Media Trends

and Platforms
 Media has evolved from
traditional media to digital media,
and technological developments
have led to the diversification of
content consumption from
newspapers to audio
broadcasting.
 The transformative impact of
technology on the dissemination
of information sometimes reflects
changing audience behaviors in
the contemporary media
landscape.
III. Contemporary Media Landscape

 Examining the role of

social media in shaping
cultural narratives :
 Many social media
platforms like
Instagram , TikTok,
twitter....are influential
in shaping cultural
narratives, including
amplifying hashtag
movements for social
change. Like #metoo
and #BlackLivesMatter
III. Contemporary Media Landscape

 Discussion on media
globalization and its impact on
cultural diversity :
 There is a great role for the
media in connecting cultures
and promoting understanding
between cultures in the world.
The need to preserve cultural
diversity.
 media is supposed to celebrate
and respect cultural
differences, emphasizing the
potential of media as a tool to
promote empathy, appreciation
and global solidarity
IV. Media Representation and Cultural
Influence

A. How media shapes perceptions

and stereotypes.
B. Media's impact on identity ,
gender and ethnicity.
IV. Media Representation and Cultural
Influence
A. How media shapes perceptions and stereotypes
1. Bias and lack of counter narrative.
 Media creators and producers may have their own biases that
influence the way they depict characters and storylines. These
biases can manifest in many ways, such as through casting choices,
dialogue, and narrative framing, which can reinforce stereotypes
without being overtly intentional.
 Usually media channels and platforms do not give a chance to the
other party to deliver or explain their point of view or their part of
story. By doing this Media platforms reinforce stereotypes,
one sided stories and wrong social beliefs.
2. Concentrated and selective representations.
 Media often selectively represents certain groups or perspectives
while ignoring others. This can create a wrong view of reality and
perpetuate stereotypes by presenting a narrow or one-dimensional
portrayal of certain demographics.
IV. Media Representation and Cultural
Influence
A. How media shapes perceptions and stereotypes
3. minority portrayal.
Media representations of minority groups can shape
public perceptions and attitudes. Positive and accurate
representation can foster understanding and acceptance,
while negative stereotypes can perpetuate prejudice and
discrimination

4. Fake news and information.

Media platforms and channels do not give great
importance to the accuracy of their sources and
references. The spread of fake news can contribute to
the creation of stereotypes promote prejudices and
reinforce social barriers.
IV. Media Representation and Cultural
Influence
A. How media shapes perceptions and stereotypes

5. characters’ depiction.
The way characters are depicted in media influences how
audiences perceive certain groups of people. Stereotypical
portrayals can reinforce existing biases and stereotypes.
IV. Media Representation and Cultural
Influence
B-Media's impact on identity , gender and ethnicity.
1. Identity.
 Self-Perception
 Media can influence how individuals perceive themselves.
Creating a wrong self-image is usually influenced through
comparison with other people's representations. This can
create psychological issues such as depression, and social
detachment.
 Media can create wrong self-awareness that does not meet the
expectations of one's reality or social/economic conditions.
 Cultural appropriation.
 Media through cultural appropriation can lead
to sensitivity in the sense of belonging or create emotions of
disrespect or impoliteness.
IV. Media Representation and Cultural
Influence
B-Media's impact on identity , gender and ethnicity.
2. Gender.
 Media representations of gender can both reflect and reinforce societal
norms and expectations.
 Gender representations in Media can create social inequality.
 Media often perpetuates gender stereotypes by portraying men and
women in narrow and often unrealistic roles.
 Social media is a space where hate speech, homophobia and
misogynistic language are in use without any restrictions or censorship.
3. Ethnicity.
 Media promote wrong racial depictions and characterizations
 Media representations of ethnicity can influence how individuals
perceive their own ethnic identity and how they are perceived by others.
 Media can reinforce racial issues and cultural conflicts.
 V. Future Trends and
Challenges
 Digital Transformation
01
Media and culture exploration will be heavily influenced
by VR, AR, and MR technologies, offering immersive
02 experiences.
 Personalization and Customization
Content will become more personalized and
customized based on individual preferences and
03 behaviors.
 Globalization and Cultural Exchange
Increased connectivity may lead to greater
cultural
exchange but also raise concerns about
04 homogenization.
 Ethical and Regulatory Challenges
Issues like data privacy, misinformation, and
content
 V. Future Trends and
Challenges

05  Interactive and Participatory Media

Expect more interactive storytelling and
user- generated content, blurring creator-
consumer lines.
06  Sustainability
There could be a shift towards eco-friendly
production practices and content focused on
environmental issues.
0 7  New Business Models
Economic disruptions will lead to the emergence of
new business models such as subscription-based
content and crowd funding.
 V. Future Trends and
Challenges
Several emerging technologies are poised to have
a significant impact on media and culture
1. Artificial Intelligence (AI): Enables personalized content,
automated creation, and recommendation systems.
2. Virtual Reality (VR): Augmented Reality (AR), Mixed Reality
(MR)**:Revolutionizes storytelling and cultural experiences
with immersive technology.
3. Blockchain: Facilitates transparent content ownership, digital
rights management, and micropayments.
4. Generative AI and Deepfakes: Raises concerns about
misinformation and content manipulation.
5. Natural Language Processing: Enhances user engagement and
cross-cultural communication
 V. Future Trends and Challenges
Ethical considerations in media production
and consumption include

Ensuring content is factually

Accuracy and
Truthfulness
01 accurate and avoiding misleading or
deceptive information.

Presenting diverse perspectives and

Fairness and
avoiding stereotypes or biases in content
creation and portrayal.
02 Representation

Respecting individuals' privacy rights and

Privacy and
Consent 03 obtaining consent for the use of personal
information in media production.

Transparency and
04
Clearly disclosing any conflicts of interest,
sponsored content, or manipulative
techniques used in media production.
Disclosure
 V. Future Trends and Challenges

05
Respecting copyright and
Respect for
intellectual property rights when
Intellectual Property using others' work in media
production.

Being mindful of cultural differences

and avoiding cultural appropriation or
06
insensitive portrayals in media content. Cultural Sensitivity

07
Considering the potential social, political,
Impact on Society
and psychological impacts of media
content on audiences and society as a
whole.
Positive cultural change through responsible
media practices includes

01 Promoting Diversity and Inclusion

02 Educating and Informing

03 Fostering Empathy and Compassion

04 Empowering Underrepresented Voices

05
Cultivating Critical Thinking and
Media Literacy
 References
 https://ivypanda.com/essays/how-our-culture-is-affected-by-
the-media/
 https://press.rebus.community/mscy/chapter/chapter-1/#:~:
text=Just%20as%20society%20forms%20and,in%20how%20we%2
0produce%20culture
.
 https://
www.sagepub.com/sites/default/files/upm-binaries/48649_c
h_11.pdf
 https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-
evolution-of-media
/
 http://
henryjenkins.org/blog/2006/11/eight_traits_of_the_new_med
ia.html
 https://medium.com/@
oniaulia/the-role-of-mass-media-in-shaping-public-opinion-on-
culture-and-national-identity-fc289ea3536
Thank you
for your
attention