Beetle

Think small

 Historical

background

Advantages

Issues
Beetles

Come Back

Recomendations

o 1933 - Adolf Hitler appointed Ferdinard Porsche

o 1935 Porsche built the first prototype car

o 1938 The first was made, a shape resembled a beetle

o 1939 World War II

1941 The first batch of 42 Beetles for testing and publicity

1943 Company produced 26,000 cars 1945 End of World War II 1945 Order for 20,000 Beetles from the British military 1947 Volkswagen appointed new MD

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Round, bug like shape, four seater convertible Safe and reliable Affordable Cheaper to operate Cost US $1,280 Top speed 60 mph Easy to operate and maintain Emotional bonding

Mexico city authority gave permits only 4 door cabs Beetle was 2 door Increased competition in the small passenger car segment in US Technologically Advance Cars Incapable of meeting the changing needs and Preferences of customers Success of Golf & Scirocco (Home production only) Beetle sales declined

1989 1992 : Problems in managing the its Global operation, especially in the US

Failure to transfer German production culture to its US operation

Too much attention to outward appearances, too little to engineering detail ... Carl H. Hahn, Chairman of the Volkswagen(1999) Automobile industry faced recession; loss of $1.1billion

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1998 : New Beetle was launched

Improved engineering technology & advanced features for more comfort and safety Target customers *Baby boomers.

*Baby boomers People born during 1946-1964 (US)

Initial market survey to understand customers need from a Car model Immediate changes to the existing Car model to meet market needs

Proper use of Technology & Design for making a new car/brand

Close watch & timely survey of market conditions & at Competitors

Thank you