Investor Pitch Deck

Confidential
 Self-Storage 2.0

BEAM is a concierge storage provider

offering warehousing and logistics with
the convenience of modern technology.

Store and retrieve items on your phone

without visiting a stuffy warehouse.
The Need Is Real
 Demand Trends

B2C B2B
◼ Continuous urbanisation ◼ Rise of co-working
space/sharing economy
◼ Personal space will continue to
shrink ◼ Increase in e-commerce plays
 4Ds of Storage

B2B
B2C

Ageing
Population Security Marriage Urbanisation New Business
Divorce
(Dislocation) (Dislocation) (Density) Set Ups
(“Death”)

Tokyo

Singapore

Hong Kong

Taipei

Kuala Lumpur

Bangkok

Manila

Source: CBRE Report, Beam Analysis

 Isn’t There Plenty Available?

• Self Storage availability per household in Asia is only at 4-5% supply vs USA!
Huge market opportunity

Rentable Self-Storage Space per Household

(sqft)

21.62

5.13
1.29 1.17 1.06 0.32
USA Australia Singapore UK Hong Kong Tokyo

Source: CBRE Research

 Rising Demand

Market Size of about US$70 million in 2017 in Singapore alone!

Self-Storage Demand in Square Estimated Self-Storage Market

Feet Size (USD)
8,000,000 $500,000,000

7,000,000 $450,000,000
2% 2%
- 1 GR $400,000,000 - 1 GR
6,000,000 9% CA 9% CA
$350,000,000
5,000,000 $300,000,000
4,000,000 $250,000,000

3,000,000 $200,000,000
$150,000,000
2,000,000
$100,000,000
1,000,000 $50,000,000
0 $0

Singapore Hong Kong Japan Singapore Hong Kong Japan

Source: CBRE Asia Pacific Self-Storage Report, June 2015; The Self Storage Association Asia Annual Survey, May 2015
The Solution
How Does BEAM Work?
 Proprietary Technology

Comprehensive Management Software

Beam’s Proprietary Logistic & Warehouse System

End-User Self-Service Logistic App Warehouse & Backend Management Tools

App

Android/IOS Warehouse Enterprise

Driver App Warehouse App Billing
App Backend Manager

Self-Provisioned Bar Code and Bar Code &

Scheduling & Billing & User Monitoring &
Resource and Management Inventory
Tracking Management Reporting
Booking System Management

Secured Database

BEAM’s purpose-built technology allows us to maximize warehouse efficiency,

estimated 10x return on rental cost
 Data Driven Business

◼ CRM & Marketing programs

◼ Basket Mix identification

◼ Expansion requirements

◼ Optimized warehouse

◼ Fleet route management

 Breaking Traditional Grounds

SAVINGS TIME

 Pay for what you  No visits to the

store, x large warehouse to
lockers lock/unlock

TRACK INTEGRATED
 View all your  One vendor for
items on the storage and
phone logistics
 BEAM’s Simple Pricing Structure

Pricing for BEAM Singapore’s “per item”

service:

Small box A4 size Oversized item

- S$12 per month
- S$4 per month

Pick-up & Delivery

Large box (B2C/B2B):

- S$8 per month B2C : FREE/$16

B2B : $35/$35

Note – pricing for other countries will be localised to in-country rates

Proven & Scalable Model
 Key Progress Milestones

Oct 2016: Nov 2016: Apr 2017: Aug 2017:

Set up 1st Signed up 1st Launched pilot Launch
warehouse in pilot marketing in Malaysian ops,
Singapore and enterprise Singapore 2nd footprint in
began B2C pilot client the region

April 2019:
Aug 2016: July 2017: Founder returns
Received SGD Raised $325k for as CEO,
175k from seed expansion in SG improved
investors to begin and MY profitability and
operations cash flow
 Customer Base & Partnerships

 2900 registrations, 230 active customers

 15 months average storage
 HIGH monthly Average Revenue Per User (ARPU)
 $80/month – B2C
 B2B – 4-5x B2C ($370/month)
 High Lifetime Value – and growing!
 $800 – B2C
 $5,300 – B2B

 Logistics Partnerships to jointly market B2B

 Proven Model, Expansion Mode

High Monthly B2C Long Storage

ARPU: Duration
S$80 15 months

Profitable Expansion to
on optimizing Malaysia in
1st warehouse August 2017

B2B ARPU: 15% monthly

4x-5x revenue growth
B2C
 Scalability

Key takeaway - easily scalable to

S$5 million per market :

 B2C scenario:
- $80 average revenue per customer
- 5,200 customers x $S80 = S$5m

 B2B scenario
- $370 average revenue per customer
- 1,100 customers = S$5m

 Cost of Acquisition:
S$80 CPA

 4 markets x S$5m = S$20 million p.a.

 Identified Markets

Kuala Lumpur Bangkok

Singapore Tokyo/Taipei
Hong Kong Jakarta

Launch Market Testing Scalability & Expansion Markets Huge Opportunity

Localisation
Significant demand in Statistically one of the
High market demand, KL – Corporate and downtown area with most underserved self-
easy development bulk focus, growing many new developments storage markets where
pilot to optimise, market. but smaller offices and the team can implement
processes and best apartments; first market all lessons learned from
HK – similar market to which will likely require previous market for
practices SG with huge demand local language expansion
application and
marketing
The Team

Jason Giambona
CEO / Founder
Lifetime entrepreneur from
NYC with over 20 years of
experience, particularly in
technology, Web-based
enterprises, wholesale and
logistics/reverse logistics.
Strong understanding of
business processes and
experienced with SEO/SEM
and warehousing industry.
Experienced Management Team
Sherlyn Sicat Jeremy Peh
Customer Experience Operations Manager
Sherlyn has a long career Jeremy’s unique blend of
managing customer experience with customer
satisfaction at MNCs relationship management
such as IBM, Manulife, and on-the-ground
and Accenture. She logistics allows BEAM to
brings warmth to extend our strong
empathy to the entire customer engagement to
customer lifecycle, from our frontline staff.
managing sales leads to
proactive engagement of
entrenched customers.
 Experienced Mentors

Dato’ Larry Gan Lau Kin Wai

Mentor Mentor
Chairman of Fatfish Serial entrepreneur that
Internet Group took 4 companies to
(ASX:FFG). Former IPO. Currently CEO at
Managing Partner of Fatfish Internet Group, a
Asia at Accenture. venture investment firm
directorship at banks , headquartered in
blue-chip Singapore and Australia.
conglomerates
(Tanjong PLC,
Tropicana) and many
other tech PLCs.
Valuation and Exit Strategy
Investments in Similar U.S. Start-ups
 Reasons To Invest

Scalable : S$10.2m projected revenue in 3

years across 4 markets; SG, HK, TW, MY

Need : Integrated offering & rentable

sf/capita is only around 4-5% of advanced
markets like USA
(huge gap in supply)

Achievable targets: $5m/market

Profitable & Identified key drivers: One
requires about 1,500 B2B/5,200
Reliable of which is marketing!
B2C customers. Steady month-
over-month growth. cashflow, the
“WeWork” of
storage, huge
optimization
and high
retention rates
Contact Us
jason@beamspace.com