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Seek

The Future of Customer Experience


Seek, LLC – Proprietary and Strictly Confidential.
This document is confidential and intended solely for the addressee. This document may not be published, reproduced or distributed
without the prior written consent of Seek, LLC. Past performance of any investments described herein are for illustrative purposes only and
are not necessarily indicative of future results. This presentation is not intended to be an offer to sell or a solicitation of an offer to purchase
any security or investment products. Interests in Seek, LLC cannot be purchased except by way of the Confidential Private Placement
Memorandum, which contains numerous disclosures concerning the risks of investing in Seek, LLC and should be reviewed in its entirety
prior to any investment.

Important Disclaimers
The information contain herein has been prepared solely for the use of the intended recipient to evaluate a potential investment in Seek,
LLC (or the finally named entity, as applicable, “Seek” or “Seek XR” or “Seek View” or, as appropriate, the “Company” or the
“Companies”) and may not be reproduced, distributed or used for any other purpose. The information contained herein is proprietary and
highly confidential and contains confidential commercial and financial information about Seek and/or its subsidiaries or affiliates. The past
performance of any investments by anyone are not necessarily indicative of future investment results of the Companies. There can be no
assurance that the Companies will achieve comparable results in the future, be able to implement their investment strategy or be able to
avoid losses. Any statements regarding future events constitute only subjective views or beliefs, should not be relied on, are subject to
change due to a variety of factors and involve inherent risks and uncertainties, both general and specific, many of which cannot be
predicted or quantified and are beyond the control of Seek. Due to various risks and uncertainties, actual events and results or the actual
performance of the Companies may differ materially from those reflected or contemplated in the projections contained herein. No
representation or warranty is made as to future performance, or the forward looking statements or projections contained herein.

The information contained herein does not constitute any representation or warranty with respect to the Companies and no person has
been authorized to make any such representation or warranty.
The Evolution Augmented
of eCommerce Reality

Videos

Seek
The Future of
Customer Experience

Photo Albums
Seek has revolutionized augmented reality,
transforming it from marketing gimmick to an
essential eCommerce customer experience tool.

Augmented Reality Augmented Revenue


Why Seek?

1. 80% to 150%+ more online


conversions

25% reduction inoven


Hock
2. returns

3. The premier App-less AR


platform

4. Unparalleled AR model
optimization

5. The only end-to-end AR


workflow solution
5
Case Study

150%+
Improved Conversions

Client: Overstock.com

Timeframe: 2 months

Impact: 150%+ conversion lift vs


A-B tested non-AR listings.

Result: Overstock.com expanding


to full-scale rollout
6
Happier Customers

25%
Fewer Returns

• $400 BILLION in annual eCommerce returns as


of 2018

• 25% or $100 BILLION are because the product


received looked different, but as much as 50%
for larger “expensive” items, an AR sweet-spot
(SOURCES: Invesp eCommerce Blog, Forrester, and WSJ)

• Only 9% of brick-and-mortar sales are returned

• As of Q3 2019, Seek customers experienced a


25% reduction in returns
7
Current AR Struggle Seek
Native Mobile App App-Less
1. Search for product (Existing eCommerce Site Plug-In)
2. Tap to see in AR
3. Jumps user to App listing in App Stores 1. Search for product
4. Tap to download the App
2. Tap to view in AR
5. Tap to approve the “purchase”
6. Wait for download
7. Open the App
8. Create login
9. Search for product AGAIN
10. Tap to view in AR
11. Spend time learning new AR controls
Seek is App-less AR

• 75%+ Internet traffic is from mobile


web browsers (phones)

• Only a fraction of online shopping is


done via native apps that require a
No App Download download

• Roughly 15x more traffic via laptop,


Seamless eCommerce tablet, and mobile web vs native apps

Experience • Universally available


(laptop, tablet, phone)

Increased Sales
9
Seek AR Model
Optimization
• AR models data-reductions averaging
75% to 98% while preserving quality

• Industry leading AR performance


optimization

• Dramatically improved user experience

• AR experiences start in a few seconds


instead of minutes or not possible

• Revolutionary, proprietary, patent


pending technology

10
AR Workflow
Advantage
• A huge hurdle in AR is the technical
workflow of transforming real-world
products into the augmented reality
“What you’ve done was impossible for us.” world…
~Lego
• Seek makes this incredibly simple and
easy for eCommerce retailers!

• Over 3-years of AR workflow R&D


(Patent Pending)

• The only end-to-end AR workflow


“This will save us years of processing platform on the market
time and millions of dollars.”
~Overstock.com
• Save enormous time and money
11
Products & Services
• Seek View
- In-Store AR Customer Experience
- Web-based AR for eCommerce
- Mobile app AR integration
- Premium integrations with existing marketplaces
(Google, eBay, Walmart, etc.)

• Seek 3D Pipeline
- End-to-end workflow processing
- Automated 3D models optimization
- Seek Hub: AR assets hosting and management

• Seek Studio (eCommerce AR client portal)


• Cross-platform SaaS integration and trackers
• AR Future-Proofing as a Service
- AR SaaS keeps you up with latest iOS, Android, and
Magic Leap SDK features as they become available
- As new hardware (glasses, lenses, etc.) reaches the
market, Seek View and 3D Pipeline solutions
seamlessly transition to the latest technology 12
Development
Roadmap
• Seek is a SaaS solution…

• And we are hardware agnostic!

• So as the AR industry innovates, Seek


is your single-source AR partner to
future-proof your eCommerce site

• A few Seek innovation sneak peeks:


- Wide array of new sensor solutions for
things like shoes and accessories
- Enhanced user experience with planned
AR Kit upgrades from phone vendors
- Multi-product AR for highly profitable
up-selling / related-item-selling 13
Some of our
Client Partners
eCommerce From:

Furniture and Decor

Home Items

Tools and Equipment

Apparel

Food and Beverage

Electronics

Entertainment
14
Media & Recognition

• Pluralsight – Create the Future Award, 1st Place


(Brings Aaron Skonnard on board as a Seek investor)
• NAB Best In Show
• Retail Global Conference 1st Place Winner
• Utah Innovator of the Year
• Venture Madness Deep-Tech Winner
• Featured in:
- Forbes
- PC Magazine
- MarketWatch
- Tech Crunch
- Investing News
- Silicon Slopes
- Furniture Today
- Etc.
15
MRR
(Monthly Reoccurring Revenue) Go To Market Strategy
Projected
900,000 $9.6MM ARR

800,000
• Targeted national and global sales
force (lead gen + closers)
700,000

600,000

500,000
• 20+ trade shows per year
400,000
(~$30,000 per show ➤ ~10x avg ARR)
300,000

200,000 • Extensive use of ultra-low-cost


100,000 micro-content: LinkedIn, FB, IG, YT
- (Proven high ARR / post conversions)
2019 2019 2019 2019 2020 2020 2020 2020
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

t ers
,
• New Channel Partners Program
firs ion artn rs,
ed d
m
r o
p ing
ject expan
s
ch nn
a ew
n
el p tracke nts, an on
st me ansi Microsoft Walmart
fr o ket from ins, inve g ex
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wth mar
Gro s and
le
wth plug sion etin
Gro tform xpan mark Salesforce.com Episerver
sa pla ustry e s and
ind re sale
mo
Cloudinary Aisle Rocket
(Already signed up 20+ partners)
The Power of Highly-Scalable SaaS Revenue Growth! 16
Competitive Landscape

• Only one competitor: Vertebrae.com

• Seek advantages over Vertebrae:


- Proprietary SaaS and 3D pipeline
- Seek’s customer-facing platform
(eCommerce AR CMS for retailers)
- More and much larger customers
(e.g. Just launched in 1,700 Walmarts, etc.)
- Vertebrae doesn’t support Google’s AR kit
- Seek supports more browsers and devices
- Superior capitalization structure /
much greater ROE potential
(Vertebrae has raised 5x capital but is generating less
revenue with a much higher burn-rate than Seek)

17
Executive Team

• Jon Cheney, CEO / Co-Founder


Jon Cheney
CEO • Mike Snow, COO / Co-Founder

• Thane Brimhall, CTO / Co-Founder

• Jeremy Whitt, CMO


Mike Snow Thane Brimhall
COO CTO • Bradford Pack, CFO

Combine executive team has


co-founded over 20+ startups.
Jeremy Whitt Bradford Pack
CMO CFO 18
Advisory Team
John Richards
Founder of the Startup Ignition Accelerator,
VC, Advisor to SXSW and Opiniion

Marci Weisler
Chief Commercial Officer at Vengo Labs, serial
entrepreneur, digital executive, and board advisor

Dan Caffee
VC and Co-founder of Teem, JobDash, and several other
highly-successful ventures

Scott Peterson
Founder of the Rollins Center for Entrepreneurship &
Technology at BYU

Robert Bishop
Strategist and Serial Entrepreneur with a near perfect
record of delivering outsized investor ROE

Travis Wilson
Legal Counsel Expert for VCs and Startups

19
Market tested highly-scalable SaaS product,
Seek with extensive qualified sales pipeline…
Just Add Capital
Seek, LLC -- Proprietary and Strictly Confidential
Growth Strategy: $24,000,000
• Current AR land-grab
Ask • Existing eCommerce
Imputed Value

ecosystems plugins
• Industries expansion No Long-Term Debt
$6,000,000 for 25% • EU & China expansion Cash-flow positive
(fully diluted) • Strategic Acquisitions without marketing &
trade show investments

2nd money in commitments


and strong interest:
Use of Capital
Reserves
• Trend Micro $1MM 17%
Sales Force
22%
• Evolution VC $1MM
Overhead
• GFR Fund $500K 9%
Marketing
4%
• Dan Caffee $200K
(Founder of Teem and VC) Operations
• Existing ~ $500K 13%
R&D
Investors Client Service 26%
9% 21
Pro Forma
Pro Forma: 2-Year Projections
09/02/19
The information contained herein is Seek proprietary and strictly confidential. Any past performance is not necessarily indicative of future investment results. Any statements regarding future events
The Future of constitute only subjective views or beliefs, should not be relied on, are subject to change due to a variety of factors and involve inherent risks and uncertainties, both general and specific, many of
Customer Experience which cannot be predicted or quantified and are beyond the control of Seek. No representations or warranties of any kind are being made in this document.

Factor 2019 Q1 Q2 Q3 Q4 2020 Q1 Q2 Q3 Q4 2021 Q1 Q2 Q3 • Anticipates Series A and Series B


Opening Balance 240,000 225,976 135,591 242,591 4,973,841 3,922,341 2,682,691 18,216,316 14,132,254 9,116,960 5,963,304 capital raises
Revenue (Accrual) • Financial model after Series A
SaaS - New Biz Dev 15,500 49,819 150,000 330,000 573,000 538,500 907,950 1,634,775 2,366,993 3,318,566 5,050,244
SaaS - Renewals 85% 27,000 280,500 487,050 457,725 771,758 1,389,559 2,011,944 defines a clear path to profitability
AR Consulting (Model Dev) 19,306 42,091 40,000 60,000 90,000 135,000 202,500 303,750 455,625 683,438 1,025,156
Cost of Goods Sold (2,495) (2,120) (20,000) (30,000) (45,000) (67,500) (101,250) (151,875) (227,813) (341,719) (512,578) • Series B enables exponentially
Gross Profit 32,311 89,790 170,000 360,000 645,000 886,500 1,496,250 2,244,375 3,366,563 5,049,844 7,574,766
Gross Margin 92.8% 97.7% 89.5% 92.3% 93.5% 92.9% 93.7% 93.7% 93.7% 93.7% 93.7% high-growth market expansion
Operating Expenses • Gross margins in excess of 90%
Sales and Marketing 41,235 26,075 44,500 116,000 410,500 494,650 926,625 1,253,438 1,650,056 1,973,064 2,865,973
Tech Support 20% 10,000 10,000 10,000 30,000 45,000 60,000 90,000 108,000 129,600 155,520 186,624
Customer Support 20% 10,000 10,000 10,000 30,000 60,000 90,000 180,000 216,000 259,200 311,040 373,248 • Projected positive NOI in as soon
SG&A 138,600 152,600 149,000 234,000 349,000 395,500 776,000 841,000 912,500 991,150 1,077,665 as 9-months after Series B
Total Expenses 199,835 198,675 213,500 410,000 864,500 1,040,150 1,972,625 2,418,438 2,951,356 3,430,774 4,503,510

Net Op Income (167,524) (108,885) (43,500) (50,000) (219,500) (153,650) (476,375) (174,063) 415,206 1,619,069 3,071,256

R&D Capital Expenses 31,500 31,500 49,500 93,750 282,000 486,000 890,000 1,810,000 2,330,500 2,672,725 3,096,426 Any statements regarding future events
constitute only subjective views or beliefs,
Net Cash (199,024) (140,385) (93,000) (143,750) (501,500) (639,650) (1,366,375) (1,984,063) (1,915,294) (1,053,656) (25,170)
should not be relied on, are subject to
Strategic Expenditures 0 0 0 1,125,000 550,000 600,000 3,100,000 1,100,000 1,100,000 1,100,000 1,100,000 change due to a variety of factors and
(Patents/IP, Op Reserves, Cost of Capital) involve inherent risks and uncertainties,
both general and specific, many of which
Strategic Acquisitions 1,000,000 2,000,000 1,000,000 2,000,000 cannot be predicted or quantified and are
Capital Raised 185,000 50,000 200,000 6,000,000 0 0 20,000,000 0 0 0 0 beyond the control of Seek.

Ending Balance 225,976 135,591 242,591 4,973,841 3,922,341 2,682,691 18,216,316 14,132,254 9,116,960 5,963,304 2,838,134 No representations or warranties of any
kind are being made in this document.
Seek, LLC — Proprietary and Strictly Confidential Page 1 of 1 22
Seek
Jon Cheney, CEO
(801) 850-2182
jon@seekxr.com
Salt Lake City, Utah The Future of Customer Experience

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