POLITICAL ROLE

OF
COMMUNICATION
1st Sem/sy 2022-2023
PROVIDING
INFORMATION UPON
WHICH POLITICAL
DECISIONS OF LEADERS
& THE GENERAL PUBLIC
ARE BASED
1. DISSEMINATING
INFORMATION

PEOPLE HAVE COME TO

LEARN WHAT IS
HAPPENING IN UKRAINE
AND RUSSIA
(THRU NEWSPAPERS, RADIO, TV, SOCIAL
MEDIA, ETC.)
2. CREATING
PUBLIC
OPINION
MOBILIZING PUBLIC
OPINION IN SUPPORT OF
GOVERNMENT PROGRAMS

(THERE ARE SHADES OF OPINION, RIGHT,

WRONG OR LEFT. THE PUBLIC IS THE JUDGE
OF WHAT IS RIGHT & THIS BECOMES PUBLIC
OPINION )
EXAMPLES:

- RALLY
- ELECTION
- SUGGESTION BOX IN
OFFICES
- DONATION BOX IN
SUPERMARKET
3. REFLECTING PUBLIC
OPINION
 GOVERNMENT ASSESSING
THE PUBLIC MOOD

(WHAT THE PEOPLE THINK ABOUT THE

GOVT - POLICIES, PROGRAMS, ADMIN,
& ISSUES ARE BROUGHT TO MASS
MEDIA THROUGH EDITORIALS,
COMMENTARIES, LETTERS TO THE
EDITORS, ETC.)
4. WATCHDOG OF
GOVERNMENT
 THE ROLE OF THE PRESS
AS A CHECK ON
GOVERNMENT

(THE MASS MEDIA ARE THE

CONSCIENCE OF GOVERNMENT AND
THE CHAMPIONS OF THE PEOPLE. THEY
MAKE SURE THAT THE GOVT. IS
HONEST)