MEDIA AND INFORMATION

LITERACY (MIL)
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA
Functions of Communication and Media
 FUNCTIONS OF
COMMUNICATION AND
MEDIA
FUNCTIONS OF COMMUNICATION AND MEDIA
1. MONITORING FUNCTION -
INFORM CITIZENS OF WHAT IS HAPPENING
 FUNCTIONS OF COMMUNICATION AND MEDIA
2. INFORMATION FUNCTION – TO EDUCATE THE AUDIENCE ON
THE MEANING AND SIGNIFICANCE OF FACTS
 FUNCTIONS OF COMMUNICATION AND MEDIA
3. OPINION FUNCTION - PROVIDE A PLATFORM FOR PUBLIC
DISCOURSE. IT IS TO FACILITATE PUBLIC OPINION AND
EXPRESSION OF DISSENT.

Public Opinion- views

prevalent among the
general public
FUNCTIONS OF COMMUNICATION AND MEDIA
4. “WATCHDOG” ROLE OF JOURNALISM
It denounces the wrongdoing of the government and
the private which leads to increasing of accountability
and spearheading positive changes.
FUNCTIONS OF COMMUNICATION AND MEDIA
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS