The Power of

Media and
Information
MOST ESSENTIAL
LEARNING
COMPETENCY
Cite an example of an issue showing the
power of media and information to affect
change
 After going through this module,
you are expected to:

1. Explain the opportunities

provided by the internet to
empower people;

OBJECTIVES 2. Discuss the effects of the

internet as a popularizing agent;

3. Cite personal experiences on the

effects of the power of media and
information

4. Promote a local tourist

destination, hobby or business
through social media
 Identify if the given
statement if its FACT
or BLUFF.
 A citizen journalist
must be equipped with
high-end cameras to
tell news.

BLUFF
Online selling
started during
the pandemic.

BLUFF
 People become
effective agents in
promoting tourism
through
social media.

FACT
Being a watchdog
is one of the roles
of media in a
democratic
country

FACT
E-commerce can
be seen even in
Facebook.

FACT
Citizen journalism involves
the gathering and
reporting of
news by people who are
trained as professional
journalists

BLUFF
 Citizen journalists
have the advantage of
capturing news where
it happens and as it
happens.

FACT
 Social media has
nothing to do with
tourism.

BLUFF
e-commerce refers
to products being
sold through the
internet.

FACT
Community problems
and complaints are
normal content of
citizen journalists’
reports.

FACT
 Over the centuries, media and information has
empowered people to improve themselves and
YOU GOT
create an impact for their societies. With the
advancement of technology, we have practically

THE POWER
become “super humans” in the light of media and
information. So what are these special powers that
we get through media? Consider the drawings below
as your visual representation of “Super MIL”. List
down the power that he/she possesses. Take note,
we are not talking fiction here, so make sure that the
powers you list are rooted to reality.
WATCHDOG
• watchdog journalism is a critical function of
the media that involves monitoring and holding
those in power accountable for their actions. It
aims to expose corruption, wrongdoing, and
abuse of power by government officials, public
figures, and institutions. Watchdog journalism
plays a crucial role in ensuring transparency,
upholding democratic values, and promoting
social justice. Although it can be a challenging
and risky endeavor, watchdog journalism
remains a vital aspect of the media's role in
providing accurate and reliable information to
the public.
TOURISM
PROMOTER
• A tourism promoter is an
individual or organization
that works to promote a
particular destination or
region as a desirable tourist
destination. Tourism
promoters may work for
governments, tourism
boards, or private
businesses such as hotels
and travel agencies.
COMMERCE
INFLUENCER
• A commerce influencer is
someone who uses their social
media presence and influence to
promote products and services
to their followers, often through
sponsored content or affiliate
marketing. Their goal is to
persuade their audience to make
a purchase, generating revenue
for themselves and the
businesses they promote.
CITIZEN JOURNALISM
CITIZEN
JOURNALISM
• Citizen journalism refers to the act of
non-professional individuals, often
using digital technology, reporting
news and events. This can include
eyewitness accounts of breaking news,
reporting on local events, or
investigative journalism.
• In recent years, the rise of social media
platforms has made it easier for citizen
journalists to share their stories and
reach a wider audience. This has led to
a democratization of news reporting,
with ordinary people having the ability
to document events and share their
perspectives with others.
• While citizen journalism has its benefits, it
also poses challenges. As non-professional
journalists, citizen reporters may lack the
training and resources of professional
journalists, leading to potential errors in
reporting or bias in their coverage.
Additionally, social media platforms have
been criticized for amplifying
sensationalism and disinformation.
• However, citizen journalism can also serve
as an important check on traditional news
media, providing alternative perspectives
and highlighting underreported stories. It
has also played a role in uncovering
human rights abuses and corruption in
areas where traditional journalists may
face restrictions or censorship.
 IMPACT-
DRIVEN
JOURNALISM
DURING THE
PANDEMIC
IMPACT-DRIVEN JOURNALISM
DURING THE PANDEMIC
Impact-driven journalism during the pandemic focuses on
reporting the effects of COVID-19 on individuals,
communities, and society, with the goal of promoting
public understanding, driving policy changes, and holding
those in power accountable. It has played a critical role in
informing the public about the virus, government
responses, and social and economic consequences.
• Investigations into government
responses have led to changes in
policy and increased
transparency, while reporting
has contributed to public
discourse on social inequality,
healthcare access, and mental
health. Despite challenges,
impact-driven journalism has
shown the importance of media
in informing and engaging the
public during crises, highlighting
the role of journalists in
providing accurate information
and shaping public opinion.
The Online Selling Phenomenon
• The online selling phenomenon refers to
the trend of individuals and businesses
selling products and services online
through platforms such as e-commerce
websites and social media. This has
become increasingly popular in recent
years, particularly due to the COVID-19
pandemic, as more people have turned
to online shopping as a safe and
convenient alternative to in-person
shopping.
Growth of e-commerce
platforms
• The growth of e-commerce platforms
refers to the increasing popularity and
usage of online marketplaces where
businesses and individuals can buy and
sell products and services. E-commerce
platforms have revolutionized the way
people shop, with the ability to buy
items from anywhere in the world with
just a few clicks.
Tourism and Empowerment
through Social Media