Module 2

Methods of Communication – PAIBOC Model

What is PAIBOC Model?

Purpose
Audience
Information
Benefits
Objections
Context
Why is PAIBOC essential?

• PAIBOC is a framework use to analyze and plan communication strategies.

• PAIBOC model is used in terms of questions as follows:

1. What is the purpose of your communication?

2. Who is your audience?
3. What information do you need to convey?
4. What benefits will your audience gain from your message?
5. What objections might your audience have to your message?
6. How does the context affect audience response?
PAIBOC Questions:

• PAIBOC questions may depend on the specific

communication and its purpose.
• But generally, understanding the audience and their needs is
crucial.
Purpose
• It refers to the reason for creating the communication and
the goal or objective that needs to be achieved.
• Before designing the message, ask yourself questions
related to the purpose of writing/speaking.
• What exactly do you want your reader/listener to know,
think, or do?
• What image of yourself and your organization do you want to
convey?
Audience

• It refers to the intended audience for the communication and their

characteristics and needs.
• In Simple we can say that Know your audience before designing the message.
• How do the members of your audience differ from each other?
-What is the level of knowledge and information of the audience members?
-What are the needs of the audience members?
- How will the audience members respond to your message?
- Who is your audience?”.
Information
• It refers to the main messages which need to be
communicated.
• Make a list of points that must be included and emphasized
in the message.
• Then, check whether the drafted message includes those
points or not.
• It involves this question “What information do you need to
convey?”
Benefits

• It refers to the positive impact the message will have on

the audience and the benefits of the communication.
• Develop reasons behind your decision and the logic behind
your argument.
• Convey possible benefits to readers. It involves this
question “What benefits will your audience gain from your
message?”
Objections

• It refers to the concerns or complaints the audience might

have and how they can be addressed in the communication.
• Anticipate objections that your reader(s) may have. It
involves this question “What objections might your audience
have to your message?”
• It is humanely not possible to appease everyone. As a
speaker/writer one must be well aware of it and ensure that
the objections do not overall cross or go beyond 10%.
Context

• It refers to the external factors that may affect how the

message is received and the context of the communication.

• Consider your relationship with the reader, morale in the

organization, the economy, the time of year, and any special
circumstances.