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  • Radhika

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    Arthur Joseph
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    Patanjali Ayurved was founded in 2006 by Acharya Balkrishna and Baba Ramdev. It has grown rapidly to become India's fastest growing FMCG company, valued at 3000 crore with 5000 crore in revenue in 2015-16. Patanjali imports herbs from the Himalayas and has a manufacturing unit in Nepal. Its success has taken market share from Hindustan Unilever and P&G, who are trying to win customers back through discounts and offers. The document then provides a table listing the variety of food products Patanjali offers such as biscuits, spices, jams, sweets, and rice.

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    Patanjali Ayurved was founded in 2006 by Acharya Balkrishna and Baba Ramdev. It has grown rapidly to become India's fastest growing FMCG company, valued at 3000 crore with 5000 crore in revenue in 2015-16. Patanjali imports herbs from the Himalayas and has a manufacturing unit in Nepal. Its success has taken market share from Hindustan Unilever and P&G, who are trying to win customers back through discounts and offers. The document then provides a table listing the variety of food products Patanjali offers such as biscuits, spices, jams, sweets, and rice.

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    6 views4 pages

    Radhika

    Uploaded by

    Arthur Joseph
    Patanjali Ayurved was founded in 2006 by Acharya Balkrishna and Baba Ramdev. It has grown rapidly to become India's fastest growing FMCG company, valued at 3000 crore with 5000 crore in revenue in 2015-16. Patanjali imports herbs from the Himalayas and has a manufacturing unit in Nepal. Its success has taken market share from Hindustan Unilever and P&G, who are trying to win customers back through discounts and offers. The document then provides a table listing the variety of food products Patanjali offers such as biscuits, spices, jams, sweets, and rice.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    PRESENTED BY :

    KHUSHI SATASIYA
    RADHIKA SUHAGIYA
    INTRODUCTION OF PATANJALI

     Founded in 2006 by Acharya Balkrishna and Baba Ramdev, Patanjali Ayurved


    is an Indian FMCG Company. Patanjali Ayurved happens to be the fastest
    growing FMCG Company in India. Patanjali Ayurved imports herbs from
    Himalayas of Nepal.
     Patanjali has a manufacturing unit in Nepal, working under the brand name
    of Nepal Gramudhyog. India's fastest growing FMCG company is valued at
    3000 Crore and generated a revenue of 5000 Crore for the fiscal year of 2015-
    16.
     Hindustan Unilever and P&G are the FMCG companies, whose market share
    has been potentially affected by Patanjali. P&G and Hindustan Unilever are on
    back foot and trying to lure customers back by providing huge discounts and
    2
    impressive offers.
     Variety And Assortment At Department Level (Food Products)
    VARIETY
    Biscuits & cookies Spices Jam Sweets Flours Rice
    RAGI COOKIES DIGESTIVE ALOEVERA MIXED AAROGYA
    (19) CHAAT MASALA (30) FRUIT JAM (15) POUSHTIK BESAN (30) LASHKARI KOLAM RICE (23)
    LADOO (17)

    ALOEVERA PINEAPPLE SOAN


    DOODH BISCUIT (28) CHHOLE MASALA (20) JAM (19) PAPDI(21) MAIDA (31) BASMATI RICE SILVER (29)

    NARIYAL COOKIES (25) TURMERIC POWDER (22) MIXED FRUIT JAM (21) RASGULLA (17) JAWAR ATTA (22) SUPER BASMATI RICE(27)
    GULAB
    ASSORTMENT

    NAMKEEN BISCUIT (30) GARAM MASALA (22) PINEAPPLE JAM (13) JAMUN(18) SOOJI (23) BROWN BASMATI RICE (25)

    CASHEW COOKIES (28) RED CHILLI POWDER (26) GUAVA JAM (10) JAU ATTA (15) SONA MASOORI RICE (22)
    BANDHANI HING
    MARIE BISCUITS (32) POWDER (20) RAGI ATTA (18) SHAKTI RICE MOGRA (22)
    NURSE VISITS, BLACK RESTROOM,
    PEPPER
    AND
    POWDER
    DRINK BREAKS
    BUTTER COOKIES (28) (22) METHI ATTA(19) GOLD BASMATI RICE (20)

    NAVRATNA
    JEERA COOKIES (22) SABZI MASALA (28) ATTA (20) KATARANI RICE (23)
    3
    SAMAK RICE (20)
    DIAMOND BASMATI RICE (20)
    4

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