Scribd Logo
Upload

Welcome to Scribd!

  • SDM - Cornitos

    Uploaded by

    Arthur Joseph
    6 views11 pages
    Cornitos is India's largest nachos brand, capturing 60% of the Indian nachos market by 2019. Founded in 2009, Cornitos introduced nacho crisps to India and has since expanded its product lineup to include nuts, seeds, tortilla chips, dips, and other snacks. Cornitos products are priced between Rs. 20-90 depending on weight, with margins between 8-9%. While Cornitos holds a dominant 60% market share, its main competitors each hold between 15-45% of the remaining market.

    Original Description:

    Original Title

    SDM -- Cornitos

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Cornitos is India's largest nachos brand, capturing 60% of the Indian nachos market by 2019. Founded in 2009, Cornitos introduced nacho crisps to India and has since expanded its product lineup to include nuts, seeds, tortilla chips, dips, and other snacks. Cornitos products are priced between Rs. 20-90 depending on weight, with margins between 8-9%. While Cornitos holds a dominant 60% market share, its main competitors each hold between 15-45% of the remaining market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views11 pages

    SDM - Cornitos

    Uploaded by

    Arthur Joseph
    Cornitos is India's largest nachos brand, capturing 60% of the Indian nachos market by 2019. Founded in 2009, Cornitos introduced nacho crisps to India and has since expanded its product lineup to include nuts, seeds, tortilla chips, dips, and other snacks. Cornitos products are priced between Rs. 20-90 depending on weight, with margins between 8-9%. While Cornitos holds a dominant 60% market share, its main competitors each hold between 15-45% of the remaining market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    CORNITOS

    PREPARED BY - POOJA
    PAREVA
    KARNAVATI DAIRY PARLOUR
    ABOUT THE
    COMPANY
    Foundation
    Started by Vikram Agarwal in 2009, Cornitos grew into India’s biggest nachos brand by market share. By 2019, it had captured
    60 percent of India’s nachos market, and also exported to the US, Australia, China, Singapore, UAE, and elsewhere.

    When Greendot Health Foods Pvt. Ltd. (GHFPL to you and your other friends) decided to shake up the world of snacking in
    India, They were born as Cornitos. They introduced their signature Nacho Crisps to the nation in 2009, and they've been
    making exciting moves ever since to bridge the gap between health and taste, and expandidng into different categories
    including Nuts & Seeds, Tortila Wraps, Taco Shells, Dips and other gourmet delights.

    Frequency- The salesman visit the store weekly


    PRODUCTS
    1. NACHOS CRISPS

    2. CRUSTIES

    3. TORTILLA CHIPS

    4. NUTS AND SEEDS

    5. DIPS

    6. MEXICAN DELIGHT

    7. TACOS
    PRODUCT VARITIES
    CRUSTIES MEXICAN DELIGHTS TACO DIP
    SHELLS S

    NACHOS CRISPS TORTI WRAP NUTS AND SHEEDS


    ABOUT THE
    PRODUCT
    PRICE WEIGHT

    Rs. 20 30g

    Rs.35 55g

    Rs.60 70g

    Rs.90 150g
    STUDY OF PRODUCT

    MODEL SIZE PRICE NET PTR MARGIN MARGIN IN %

    CHEESE AND
    55 g 35 32 3 8.57%
    HERBS

    CHEESE AND
    150 g 90 82 8 8.88%
    HERBS

    SEA SALT 150 g 90 82 8 8.88%

    TOMATO MEXICAN 55 g 35 32 3 8.57%

    TOMATO MEXICAN 150 g 90 82 8 8.88%


    COMPEITITORS OF
    CORNITOS
    MARKET SHARE

    60% 44.7%

    16.5% 14.5%
    VISIT
    THANK
    YOU

    You might also like