Capstone Project for Consumer Behavior

Group of 4 Students ( Cross sections are fine)

Deadline 27th November 2023, for report submission, if student do not submit the report on 27 th
November, no presentation will be held for those students.

Presentations and Internal Evaluation between 27th November -2nd December.

Based on the report submission presentation will be arranged first come first basis.

1) Select a Business with at least 10+ Product skew or Assortment of products, the more the
better.
2) Find out the day to day activities, ( Time, hours, active seasons, inactive seasons and why are
they active and inactive, average business day)
3) Customer Segmentation
4) Existing marketing strategies, and existing mode of communication and promotions
5) Finding a Problem/Gaps/Disconnect/ Potential Business opportunities
6) Suggesting them a solution that includes budget, projections and potential. Proved by some
consumer/ customer survey of potential business.

Prepare a presentation and a minimum 10 page report, validate you visited the company by
either a video, or Visiting Card.

Format of the Presentation

Introduction of Business
Product Assortment
Pictures videos of your visit and interactions.
Existing Marketing Strategies.
Questionnaire /Target Audience/Segmentation
Problem found
Suggested Solution and action plan
Projections for potential Business

Format For Report

Introduction of Business
Product Assortment
Existing Marketing Strategies
Questionnaire
Graphical representation of data, to find out problems
Giving solutions, which includes real time budget and projections of potential business
opportunities.