“Supporting your improvement

plan for your

product or service”
 What is your plan
As I had already mentioned before, after doing the respective analysis, this is
the plan to follow:
 Design communication strategies: the company logo, create a slogan,
design the letters or letterheads for Julia Creations, design the business
cards, present the product portfolio, promotional brochures.
 Design sales strategies and create suggestion formats for clients in the
matrix of points of sale of the competitive profile.
 Perform a benchmarking.
 Carry out joint operations with other companies for offers.
 Design the inventory format for raw materials and products in process.
 Design the quality control format.
 Create the flow chart of the elaboration of each product.
 Perform the time control format.
 Design the layout of the plant.
What resources do you need to implement it?
Regarding marketing

 Analysis of the situation (external and internal).

 Definition of objectives.
 Definition of strategies.
 Definition of tactics and actions.
 Scheduling of actions.
 Budget.
 Control system.
 Regarding production

 Determine all final documents.

 Break down the tasks to be carried out in order to achieve each final document
into subtasks.
 Anticipate the interrelationships between tasks.
 Assign to each task the appropriate profiles and the number of resources
necessary to carry it out in the estimated execution time, without neglecting
the dedications established for the rest of the projects in progress.
 Establish the final project execution schedule
 Anticipate the interrelationships between tasks.
 Assign to each task the appropriate profiles and the number of resources
necessary to carry it out in the estimated execution time, without neglecting
the dedications established for the rest of the projects in progress.
 Establish the final project execution schedule
what you will do
Regarding marketing
After the improvement plan is carried out, it will be implemented. Make
offers or discounts of the products every month.
-Create added value to the product or modify some new characteristic.
- Provide the customer with improvements, new utilities and new uses
with the product.
- Expand the product line.
- Provide the client with different services such as product advice, door-
to-door delivery, handling payment varieties.
- Reduce the price of one of the products in order to attract customers
and publicize the company.
- Regarding distribution, create a web page to offer the products, by
phone, or door-to-door sales in the city or in towns.
- Manage sales intermediaries through catalogs, to achieve greater
market coverage
 Regarding the production

In the analysis of the operation that is carried out, the option as a methodology of
working on "work sampling" is reached, known as activity sampling or statistical
control of activities. This technique allows us to determine, through statistical
sampling and random observations, the percentage of occurrence of a certain
activity. The methodology is the process in which the diagnostic guidelines will be
given, carefully verifying the flaw in which the proposal to improve operability is
made within the process, they are carried out in 6 steps:
1- Select activities to observe
2- Calculate the time proportion of the activity or delay (P)
3- Calculate the number of observations with the desired accuracy and the value
of (Z), for the desired confidence level.
4- Determine the frequency of observations.
5- Observe and record activities
6- Analyze the results
Thank you for
your attention

International negotiation
Sena Learning Service