Digital

Technologies
Contents
01 02 03
Introduction What Digital The Power of Campaign
Technology can do
04 05 06
Language and New Language of New The Language of
Technology Technology the Internet
07 08 09
Digital Manipulation Who owns Information? Cyborg Identities
Who controls information?
 Introduction

What is Digital Technologies?

It is an electronic tools, systems,

devices and resources that
generate, store or process data.
 Ice breaker
• What is your favorite book?
• What is your favorite hobby?
• What is your favorite travel destination?
• What is your favorite type of music?
• What is your favorite season of the year?
• What is your favorite sport to watch?
Aaron Loeb
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Claudia Alves
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Olivia Wilson
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Juliana Silva
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What Digital
Technology can do
A concept example of
01 what a mobile phone
enables you to do is that
you can phone someone
without having to be in a
place where you have
access to a fixed line.

Access to Technology
THE INTERNET AND THE
WORLD WIDE WEB 1.0

THE INFORMATION AGE

THE INTERNET
AND THE WORLD
WIDE WEB 2.0
• produce, upload and change
information
• connect through social networking
sites
• share information quickly using new
platforms
• access information in new ways
• store information in the cloud
• use other technologies besides the
computer.
 WILL THE WEB DESTROY PRINT MEDIA?

Since it became possible to access newspapers from around the world, the number ofpeople
buying newspapers has
dropped dramatically. Most young people now get their news online instantly. Advertisers like
pay-per-click advertising
on the web. In the past, they had no way ofdirecting their advertisements to the specific interests
ofpotential buyers and
they paid whether or not people read them. The web targets ads to users based on their browsing
history. The internet
could put traditional advertising companies out ofbusiness. The invention ofthe Kindle and
Amazon's opening fixed price
of$10 for an e-book is seen as a threat by publishers, who are hoping that competition for markets
might save them. Five
leading magazines mounted a multi-million dollar advertising campaign to ‘tout the power
ofprint’ (Wall Street Journal,
March 2010).
The Power of Campaign

The main argument of this campaign is that

new media do not replace older media. Just
as movies did not destroy radio, and
television did not kill movies, the internet
will not prevent people from buying and
reading magazines.
 exploration of how advancements in
technology impact in language use in
communication

SPEECH
Language and more repetition and hesitation that allows
New Technology speaker to think and the listener to follow.

WRITING
structure and sequencing because the
reader can go back if necessary.
 • It is a technological invention that has proved that
Language of
machines are not limited to interpreting human
New Technology languages.
• It has grown and bolstered other areas such as:

3. Information
Technology, and its
• Machine 2. Lingistics applications are
Learning wide reaching
The Language of
the Internet

English remains the

Lingua franca, the
bridge and universal
language of the
Internet.
 Digital Manipulation
the editing of media to make it appear different. This is
extremely widespread online, and you may have heard it
discussed as 'Photoshopping', named after Adobe Photoshop,
the popular image editing tool.
 What kinds oftexts do you find it on?
What does it suggest about the ownership
ofknowledge and information?

The ease with which one can cut, paste and

remix digital data makes it easy for people to
Who owns rip sound, image, print and
video fromthe web.
information?
Who controls
information?
 What does this do to copyright?
1. How much of these books can you read on-line?
2. What happens when you try to print the book?
3. Who decides which parts of the book you can read?
4. If the whole book has been digitized who has control
over this information? What are the consequences of
this?
5. Google Books and Amazon, the largest on-line book
seller, allow you to browse on-line. Napster went further 6. How has this affected the selling
and allowed you ofbooks and music? How might it
to download and save songs. affect the selling ofbooks and music in
the future?
7. Who benefits?
8. How has it impacted on 20th-
century notions ofcopyright?
 WHAT'S PRIVATE?
WHAT'S PUBLIC?
Do you like strangers to know where you have
been? Do you want strangers to know where you
have been on the internet? Do
you want strangers to know what you like and
dislike? Do you want strangers to know what you
look like and who your friends
and family are? Do you think adults worry too
much about these things?
 Cyborg
Identities

represent the plasticity of

identity and to highlight
the limitations of socially
imposed identities
Thank you
Group 6 Members

Balindo, Esleen
Micabalo, Ma. Kiezel
Canedo, Jhonrick
Barbadillo, Shandy Kyle
Mayomhay, Mailyn
Pailagao, Jade
Ragrag, Emmjey