You are on page 1of 36

Big Data and

Oil & Gas

how big data can be used to gain valuable operational insight and to
assist in decision-making.
March, 2016

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
1
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Executive summary:
1. Setorial pain points
2. Opportunities and challenges
3. What is big data
4. Life cycle
5. Oil and Gas market drivers
6. Big data potential
7. How KPMG can help?
8. Next steps

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
2
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
The prudent energy supplier
must ask yourself…

What is next?

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
3
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
The prudent energy supplier
has on the table...
Inovation & Technology Future Energy
Demand

Pricing What new Complex Regulations


Strategy capabilities will be
required ?

Operation Assets Optimization What opportunities


Excellence and and challenges do
Sustentability these create ?

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
4
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Rethinking my business
model...
What is around the corner?
Customer desires What you
Where do I want to play ? & External realties sell?
How do I want to win ? &
Internal
Business models do not last as long as they How you activities
used to – and digitization accelerates Make
disruption and rapidly shortens the cycle; $$$
Every organization must come to terms with
digitization and its effects, such as how:
• it will affect their industry and
competitive position;
Your goals
• their own organization can leverage &
digital capabilities. financial targets

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
5
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Looking into my operations
model…
Invest the right resources in the right projects
• Initiate new projects with reliable analytics and integrated
processes to support quality work on time and within budget.
• Gain insights to support fact-based investment decisions (“world
without oil” article)
Maximize production without compromising safety or compliance
• Optimize asset performance through streamlined and integrated
processes.
• Enhance visibility into asset performance to improve maintenance
efficiency and proactively manage risk and safety.
Deliver greater value while consistently reducing the cost
• Streamline all financial functions with minimal error rates and self-
service reporting for business users.
• Work with efficient and effective planning and budgeting, detailed
reporting of costs and profitability, and quick and easy scenario
analysis.

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
6
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Continuous Industry
Transformation
Although the oil and gas (O&G) industry has been highly automated and connected for decades, the
Internet of Things (IoT) will touch nearly every area of O&G operations and customer engagement, all
integrated by one plataform.

IoT in Oil and Gas will be focusing


on the key areas of:

• Big data
• Cybersecurity
• Automation
• Real-time analytics
• Industrial control networks
• HSE and process safety

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
7
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
The fourth industrial
revolution
First Second Third Fourth
Water and steam power Division of labor Electronics Datafication
Mechanical production Mass production Information technology Hyper-connectivity
Electricity Automated production Digital labor and
professional
augmentation

1800 1900 2000 Tomorrow starts


1784: First 1870: First 1969: First today…
mechanical assembly programmable
loom line logic controller

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
8
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Disruptive technologies
Third industrial revolution:
Digital disruption

GPS Sensors Machine learning


Robotics Artificial Agile
Apps intelligence
Internet of things Natural language
Blockchain
Mobile
IPv6

DevOps

Data center
extension—cloud

FinTech

Mobile first

Personalization Social media

3D printing Big Data Predictive analytics


Cloud
Gamification computing
Storage in the cloud
Ubiquitous broadband
Motivational design Crowdsourcing

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
9
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Disruptive technologies
Third industrial revolution: Fourth industrial revolution:
Digital disruption Disruptive capabilities

GPS Sensors Machine learning


Innovating by harnessing the
Robotics Artificial Agile confluence of digital disruption to:
Apps intelligence
Internet of things Natural language
Blockchain
Mobile
IPv6

DevOps

Data center
extension—cloud

FinTech
• Make almost anything
Mobile first
• Connect almost everything from
Personalization Social media
everywhere
3D printing Big Data Predictive analytics
Cloud • “Datify” and digitize almost everything
Gamification computing
Storage in the cloud
Ubiquitous broadband • Access extensive content and compute
Crowdsourcing
Motivational design • Automate thought processes
©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
10
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Five big bets for disruptive
technology Cognitive automation
Augmentation or replacement
of people

Omnichannel Transformation
for customer centricity

Internet of services Product as a service

Cloud dominance Everything in the cloud

Software development
Continuous delivery
at the speed of business

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
11
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Continuous delivery
plataform
Software development at the speed of business
Drivers
• Customer expectations
• Urgency
• Inclusiveness
Environments
• Iteration Business Customer

• Quality Development
CODE
Product DEPLOY
PL Owner
AN
BUILD

OPERATE
Adjust

ASE
E Customer

R EL Feedback

MONITOR
TEST

Operations

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
12
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
The big dollars behind the big
data
89% $59.4
Of companies believes
that will lose maket

$8
share if do not adopt a
Big Data analytics
bi will be
spent on
just the
software
million is the
corporations
currently average
annual spending
strategy in the next year in 2018. on Big Data
initiatives.

of Oil and Gas bi will be spend EBITDA


companies list Big globally on Growth

87% Data analytics as one


of their top three
corporate priorities.
$114 hardware, software
and services related
to Big Data till 2018.
2x
of organizations that of companies are Stock
don’t adopt Big Data investing more than Price

75% will see some


negative effect on
their daily operations.
73% 20% of their overall
technology budget
on Big Data.
2.5x Appreciation

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
15
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
What is Big Data?
Big data includes information garnered from social media, data from internet-enabled devices (including
smartphones and tablets), machine data, video and voice recordings, and the continued preservation and
logging of structured and unstructured data. It is typically characterized by the four “V’s”:

The four V’s


• Volume: the amount of data being created is vast • Click stream
• Active/passive sensor
compared to traditional data sources • Log • Unstructured
• Event • Semi-structured
• Variety: data comes from different sources and is • Printed • Structured
being created by machines as well as people • Corpus
Volume Variety
• Speech
• Velocity: data is being generated extremely fast — a • Social media
process that never stops, even while we sleep • Traditional Big
Data
• Veracity: big data is sourced from many different
places, as a result you need to test the Veracity Velocity
veracity/quality of the data • Speed of generation • Untrusted
• Rate of analysis • Uncleansed

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
16
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Big data cycle
Resources
Creation Processing Output and
Processes

Big data eliminates intuition


Decisions can be made with a structured approach through data-driven insight, including:
• Customer and product profitability
• Customer acquisition and retention strategies
• Customer satisfaction strategies
• Marketing segmentation
• Operations and performance management
• Supply chain and delivery channel strategy

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
17
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Big Data Potential
Big Data and analytics technologies describe a new generation of technologies and architectures designed to
economically extract value from very large volumes of a wide variety of data (structured and unstructured)
by enabling high-velocity capture, discovery, and/or analysis.

Terabytes Data Volume Petabytes+

Structured Data Variety Unstructured

Batch Data Velocity Streaming

$ Value $$$

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
18
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
The power of becoming data-
driven
Analytics at scale: from descriptive to predictive Types of question (analytic class)

Data usage and setting

what should happen?


(Prescriptive)

Use near-realtimedata for new


what will happen? business processes
Business Value

(Predictive)

Modelling and planning


based on historic data
why did it happen?
drives decisions
(Diagnostic)

what happened? Dashboards show “what


(Descriptive) happened?” and niche tools
used for the “why?”
Data stored for in-domain
analysis in research or
operations

Implementation sophistication
©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
19
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Why is it so difficult?
• Operating companies don’t understand Big Data and Analytics
• Service companies show too much inertia in product development
• IT companies don’t understand the Oil industry
• Functional and technical domains speak different languages
• Challenges are often very-domain specific
• Culture of providing the right solution “off-the-shelf”
• Data is collected and stored in “chunks” and these chunks must be broken down by niche applications
for pre-defined tasks
• Data integration is possible but currently only occurs after complex and often one-off transformation
• Application workflows are rigid and compartmentalized –architectures exist to enable more flexibility
• It is a long journey from the data to the decision; operationalization of data shortens time-to-decision

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
20
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Five big bets for disruptive
technology Cognitive automation
• Systems
CIO’s are challenged to respond

• Complex, inflexible legacy


• Large legacy system “mortgage”
Omnichannel
• Process
• Slow development processes and
methodologies
• Backlog of existing projects
Internet of services
• People and culture
• Incomplete understanding of business
• Poor relationships with business

Cloud dominance • Misaligned skills


• Risk averse culture
• Governance and context
• Challenging regulatory requirements
Continuous delivery • Lack of resources and funding
• Privacy and data concerns
©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
21
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
How
KPMG is
helping
other
©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
22
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
Asset integrity (Real-time)

Strategic
Process
Integrated Digital Operational Integrity
Capital and Hydrocarbon
Oil Su
Sp
fiel ppl
en
d y
d
Op Ch
Eff
er ain
ect
ati
Strategy Management ive Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance
ons
nes
s

Real-time maintenance plan scheduling


Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Supplier Discovery and Lifecycle Hydrocarbon Supply and Distribution
Field Execution Asset Integrity
Management

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

With Big Data


Today Technology
• Manual and error-prone process • Schedule all maintenance plans
Improve of preselecting maintenance within a specific timeframe
quality of preventive plans • Plan several times a day
maintenance program • Potential lack of objects (instead of once a week) for up-
necessary for automatic to-date scheduling information
generation of maintenance in maintenance operations
orders

• Maintenance plan scheduling • Accelerate mass transactions


Reduce that consumes a great deal of • Preselect plans due to speed the
time for maintenance time process significantly
plan scheduling • High number of maintenance
plans that need to be scheduled
frequently

Easier and more flexible scheduling of maintenance plans that leads to real-time adjustments based on
asset usage and therefore to better uptime, fewer failures, and mitigation of production losses.

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
23
Asset integrity (Real-time)

Strategic
Process
Integrated Digital Operational Integrity
Capital and Hydrocarbon
Oil Su
Sp
fiel ppl
en
d y
d
Op Ch
Eff
er ain
ect
ati
Strategy Management ive Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance
ons
nes
s

Real-time spare parts planning


Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Supplier Discovery and Lifecycle Hydrocarbon Supply and Distribution
Field Execution Asset Integrity
Management

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

With Big Data


Today Technology
Reduce • Decisions often based on • Faster replanning to allow more
periodic material requirements frequent MRP runs in shorter
out of stocks
planning (MRP) runs and cycles
outdated information; process • Instant reaction to demand
done in batch changes and updates to the
supplier
• Demand information propagated
through the supply chain more
quickly
Decrease
inventory and safety • Inability to replan quickly if More frequent MRP runs:
stocks conditions change due to long • Allow reduction in inventory
run times and safety stock levels
• Difficult prediction of inventory • Accelerate information flow to
coverage for critical parts suppliers to enable them to react
to changed planning conditions
more quickly

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
24
Asset integrity

Strategic
Process
Integrated Digital Operational Integrity
Capital and Hydrocarbon
Oil Su
Sp
fiel ppl
en
d y
d
Op Ch
Eff
er ain
ect
ati
Strategy Management ive Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance
ons
nes
s

Warehouse management
Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Supplier Discovery and Lifecycle Hydrocarbon Supply and Distribution
Field Execution Asset Integrity
Management

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

With Big Data


Today Technology
• No up-to-date view of the • Real-time access to complex
Reduce inventory situation inventory management data
inventory levels by
2%–5%

• Need for accurate display of • Real-time stock insight and


Improve actual stock to react to stock inventory monitoring
SLA with real-time shortfalls quickly
product allocation

• Time-consuming reporting on • High-performance inventory


Optimize inventory management management with large volumes
working capital of documents
• Higher process efficiency in
adjacent procurement processes

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
25
Planning, building, and

Strategic
Process
Integrated Digital Operational Integrity
Capital and Hydrocarbon
Oil Su
Sp
fiel ppl
en
d y
d
Op Ch
Eff
er ain
ect
ati
Strategy Management ive Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance
ons
nes

commissioning assets
s

Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Supplier Discovery and Lifecycle Hydrocarbon Supply and Distribution
Field Execution Asset Integrity
Management

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

Project management
Today
With Big Data
Technology
• Project members experience long • Faster access to my tasks and my
Increase waiting times when starting the projects
user productivity project and task dashboards. This • Accelerated access to project,
situation reduces user productivity task, and checklist items
when working on several projects
dashboards
and tasks across projects.

• Updates on multiple tasks are • Ability of project team members


Reduce inefficient and time-consuming to confirm times, status, and
time for task because project team members dates and to attach documents
confirmation confirm tasks one by one to for several tasks at once
reduce waiting times. • Increased user productivity

• Searching for documents across • Accelerated search for


Improve projects takes a very long time for documents
search for documents a large portfolio of projects. • Accelerated ability to find
and project elements • The process of finding projects, projects or tasks by responsible
tasks, and phases by those
project member
responsible is slow.

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
26
Planning, building, and

Strategic
Process
Integrated Digital Operational Integrity
Capital and Hydrocarbon
Oil Su
Sp
fiel ppl
en
d y
d
Op Ch
Eff
er ain
ect
ati
Strategy Management ive Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance
ons
nes

commissioning assets
s

Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Supplier Discovery and Lifecycle Hydrocarbon Supply and Distribution
Field Execution Asset Integrity
Management

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

Project management (PS)


Today
With Big Data
Technology
Increase • Long wait and locking times • Reduced waiting and locking
along business processes hinder times of critical transactions
user productivity and
project execution and the along the end-to-end process
end-to-end process
flexibility needed to react to result in higher process
efficiency
deviations. efficiency and improved
• User acceptance is reduced due employee productivity.
to affected usability in handling
large amounts of project data. • Acceleration of project information
system reporting and new project line
Improve item reporting deliver faster insights.
transparency and • Real-time analysis of high • Early insight in deviations and risks
volumes of data for complex, enable timely corrective measures by
decision support to take
long-lasting projects or cross- highlighting deviations in real time.
appropriate corrective • Planned: Project execution cockpit
measures in time project monitoring is
enables project managers and
challenging due to high data employees to analyze the status and
volumes. progress of one or more projects in
• Due to missing 360 degree real- execution from an end-to-end
time transparency across perspective at maximum speed with
applications deviations in costs, real-time data and to derive and
time, resources, or quality are execute actions wherever applicable.
seen too late in the process.

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
27
Refining and plant

Strategic
Process
Integrated Digital Operational Integrity
Capital and Hydrocarbon
Oil Su
Sp
fiel ppl
en
d y
d
Op Ch
Eff
er ain
ect
ati
Strategy Management ive Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance
ons
nes

management
s

Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Supplier Discovery and Lifecycle Hydrocarbon Supply and Distribution
Field Execution Asset Integrity
Management

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

Global plant performance


Today
management
With Big Data
Technology
• Inability to gather and visualize • Combines quantitative performance
Improved data from production in real time measures with qualitative context
return on assets, costs to improve the status of and reasons for performance issues
of goods sold, and manufacturing performance • Combines plant performance with
product quality within and across multiple sites business context

• Inability to understand where • Facilitates corrective action at the


Increased machine maintenance issues and plant level and across plants
resource utilization and bottlenecks exist in production • Enables broader supply chain,
asset uptime • Need to capture the root causes for sustainability, financial, and
downtime, efficiency loss, and poor enterprise performance
quality improvements

• Unplanned downtime, suboptimal • Allows enterprise-level overall


Reduced performance, and poor product equipment effectiveness (OEE) to
unplanned downtime, quality all contribute to decreased roll up plant-level OEE for
changeover, and waste asset utilization, poor product enterprise analytics and comparing
by yields, increased costs, and reduced assets and performance across
customer responsiveness multiple sites
5%–10%
KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
28
Commercial sales and retailing

Strategic
Process
Capital and Integrated Digital
Sp Oi
Hydrocarbon
en lfi
Su
d el
pp
Ef d
ly Operational Integrity
fe O
C
cti pe
ha
ve ra
in
ne tio
ss ns
Strategy Management Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance

Contact management with interaction center


Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Hydrocarbon Supply and
Supplier Discovery and Lifecycle Distribution Asset Integrity
Management Field Execution

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

With Big Data


Today Technology
• Missing real-time insight into • New configuration options for
Increase operational procurement reporting procurement analysis
transparency • Lack of functions to create • Modern and easier-to-consume
operational procurement–related user-interface
reporting dynamically in a modern
user interface

• Slow and costly paper-based • Complete visibility into end-to-


Improve processes end procurement activities
procurement • High transaction costs
operations cost by

20%
• Long-running transactions while • Real-time insight and easier-to-
Reduce posting documents with a high manipulate information
process number of line items • Accelerated long-lasting
effectiveness • Frequent errors yield to processing of purchasing
maverick spend documents

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
29
Accounting and financial close

Strategic
Process
Capital and Integrated Digital
Sp Oi
Hydrocarbon
en lfi
Su
d el
pp
Ef d
ly Operational Integrity
fe O
C
cti pe
ha
ve ra
in
ne tio
ss ns
Strategy Management Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance

Entity close
Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Hydrocarbon Supply and
Supplier Discovery and Lifecycle Distribution Asset Integrity
Management Field Execution

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

With Big Data


Today Technology
• Long-running processes • More time for analysis, less
Minimize • Time-intensive reconciliations overtime, or earlier publishing of
time to close the • Limited time for analysis financial results through faster
entities’ books by period-end processes and better
50% reconciliation

• Inefficiencies due to manual • Increased efficiency through


Reduce processes and low automation smarter reconciliation and
cost of financial • Missing financial excellence reporting, reducing operating
reporting by results in higher cost of equity costs and improving stakeholder
40% on the capital markets satisfaction

• Difficulties in supporting • Real-time analytics down to the


Enhance parallel financial reporting lowest level of detail –
compliance and standards on a global basis and delivering quality at source,
accuracy by in simulation of scenarios transparency, and process
efficiencies
50%
KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
30
Financial performance

Strategic
Process
Capital and Integrated Digital
Sp Oi
Hydrocarbon
en lfi
Su
d el
pp
Ef d
ly Operational Integrity
fe O
C
cti pe
ha
ve ra
in
ne tio
ss ns
Strategy Management Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance

management
Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Hydrocarbon Supply and
Supplier Discovery and Lifecycle Distribution Asset Integrity
Management Field Execution

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

Planning, budgeting,
Today
and forecasting With Big Data
Technology
• Planning performance limited to • Smooth replication of master
Improve OLAP; staged cubes for and transactional data from
service level transactional and master data Business Suite
performance • Availability of more granular
data to support planning

• Data-load performance driven by • Negation of Big Data challenge to


Reduce the amount of data extracted from allow for faster extract and
cycle times and manual Business Suite activation times for days sales
effort • Reporting, loading, and retraction outstanding (DSO)
performance that limit planning • Iterative planning and real-time
iterations simulation supported through
improved performance

• Drilldown within OLAP cube • Improved performance for drill-


Minimize and drill-through to data in down (expand) and
operating costs Business Suite and OLTP data consolidation (collapse)
within standard times • Fast drill-through and live view
of transactional data in
Business Suite

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
31
Financial performance

Strategic
Process
Capital and Integrated Digital
Sp Oi
Hydrocarbon
en lfi
Su
d el
pp
Ef d
ly Operational Integrity
fe O
C
cti pe
ha
ve ra
in
ne tio
ss ns
Strategy Management Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance

management
Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Hydrocarbon Supply and
Supplier Discovery and Lifecycle Distribution Asset Integrity
Management Field Execution

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

Profitability and cost


Today
analysis With Big Data
Technology
• Data latencies and process delays • Timely execution of critical
Improve affect the ability to react to issues business processes that supports
service level and opportunities decision making and increases the
performance • Lack of data depth and user self- ability to act swiftly (insight to
service affect internal decision- action) in dynamic market
making environments

• Long-running processes • Critical transactions and


Reduce • Time-intensive data queries calculations that run quickly
cycle times and manual • Primarily manual data analysis • Instant response times on queries
effort by • Prebuilt analytics that automate the
data analysis process
40%
• Substantial amount of effort • Leaner processes from data
Minimize (time spent) not directly adding capture through data analysis
operating costs value • Increased productivity through
• Suboptimal resource efficiency process-optimized analytics and
and effectiveness mobile support

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
32
Financial performance

Strategic
Process
Capital and Integrated Digital
Sp Oi
Hydrocarbon
en lfi
Su
d el
pp
Ef d
ly Operational Integrity
fe O
C
cti pe
ha
ve ra
in
ne tio
ss ns
Strategy Management Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance

management
Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Hydrocarbon Supply and
Supplier Discovery and Lifecycle Distribution Asset Integrity
Management Field Execution

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

Financial and managerial


Today
reporting With Big Data
Technology
• Risk of noncompliance due to • Timely execution of compliance-
Improve unfulfilled (overruns in) audits relevant validation tasks
service level • A lot of data; decision-relevant • Increased end-user satisfaction
performance information not readily available (accurate, detailed, visualized,
• Data analysis not supported or timely, and actionable information)
automated

• Long-running batch jobs and • Accelerated key, critical-path


Reduce reports processes and reports
cycle times and manual • Time-intensive data analysis • Instant response time on most data
effort analysis queries

• Large number of time- • Elimination of workarounds and


Minimize consuming, and non-value- data latencies
operating costs by added processes required to • End-user data analysis through
provide (access) accurate, up-to- self-service means (with Business
10% date information Objects business intelligence
solutions)

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
33
Commercial sales and retailing

Strategic
Process
Capital and Integrated Digital
Sp Oi
Hydrocarbon
en lfi
Su
d el
pp
Ef d
ly Operational Integrity
fe O
C
cti pe
ha
ve ra
in
ne tio
ss ns
Strategy Management Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance

LoB Sales
Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Hydrocarbon Supply and
Supplier Discovery and Lifecycle Distribution Asset Integrity
Management Field Execution

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

With Big Data


Today Technology
• Missed market opportunities due to • Agile marketing to respond faster
Improve lack of visibility and inefficient to changing market dynamics and
profitability by processes opportunities
• New analytical data-mining
0.5% capabilities on Big Data (social
media and predictive)

• Data explosion, driven by new • Near-real-time monitoring and


Optimize level of connectivity of reporting on marketing
return on marketing consumers through mobile performance
investments by devices and social networks
15%
• Data in disparate sources, • One central place for collecting all
Increase preventing a true 360-degree customer data, leading to a 360-
customer view of the customer degree view of customers in real
satisfaction by time
• Precision marketing to personalize
40% every interaction with the customer

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
34
Commercial sales and retailing

Strategic
Process
Capital and Integrated Digital
Sp Oi
Hydrocarbon
en lfi
Su
d el
pp
Ef d
ly Operational Integrity
fe O
C
cti pe
ha
ve ra
in
ne tio
ss ns
Strategy Management Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance

LoB Marketing
Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Hydrocarbon Supply and
Supplier Discovery and Lifecycle Distribution Asset Integrity
Management Field Execution

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

With Big Data


Today Technology
• Difficulty in distinguishing • Easy identification of profitable
Increase profitable customers in the customers with account
profitability by customer pool intelligence analytics
• Faster transaction search functions
0.5%

• Inability to identify gaps in the • Complete transparency into sales


Increase sales pipeline, leading to missed pipeline based on real-time
percentage of sales reps targets information with unlimited drill-
achieving quota by down functions

17%
• Extraction of actionable • Real-time analysis of Big Data to
Improve information from enterprise-wide understand buying patterns better
offer win rate customer data to maximize the • Real-time access and assembly of
chance of a sale all data including social and sales
• Minimal insight into buying data
preferences of customers in social-
data context

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
35
Commercial sales and retailing

Strategic
Process
Capital and Integrated Digital
Sp Oi
Hydrocarbon
en lfi
Su
d el
pp
Ef d
ly Operational Integrity
fe O
C
cti pe
ha
ve ra
in
ne tio
ss ns
Strategy Management Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance

Contact management with interaction center


Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Hydrocarbon Supply and
Supplier Discovery and Lifecycle Distribution Asset Integrity
Management Field Execution

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

With Big Data


Today Technology
• To successfully resolve customer • With the new agent inbox based on
Decrease issues, companies need to be able HANA, users can more easily
average handing time to locate the right experts or search for relevant experts – in

(AHT) by 50% resources within the organization


quickly, whether they reside inside
their own team or elsewhere in the
organization – to dispatch or
the contact center or elsewhere. escalate issues to the best-suited
employee roles

• Managers and supervisors lack • A new interactive work


Improve actionable reporting and distribution dashboard provides
SLA compliance visibility into the workload of supervisors with actionable
their teams. insights into the workload of
their teams and employees

• A high volume of customer • Searches in the interaction center


Reduce records and interactions result in are significantly faster including
increased search times and account searches, interaction
service cost by 20% greater difficulty in locating history, and the customer fact
specific customer records. sheet

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
36
Commercial sales and retailing

Strategic
Process
Capital and Integrated Digital
Sp Oi
Hydrocarbon
en lfi
Su
d el
pp
Ef d
ly Operational Integrity
fe O
C
cti pe
ha
ve ra
in
ne tio
ss ns
Strategy Management Field Data Capture and Surveillance Commodity Management Risk Analysis and Governance

Contact management with interaction center


Planning, Building and Integrated Planning and Refining and Plan Management Operational Risk Management
Commissioning Assets Performance Analysis

Operational Process
Hydrocarbon Supply and
Supplier Discovery and Lifecycle Distribution Asset Integrity
Management Field Execution

Commercial Sales and Retailing

Analyzing, Sourcing, and Order Environmental Stewardship


Collaboration Hydrocarbon Accounting

Procurement and Order Training and Certification


Collaboration

Support
Process
People
© Accenture, 2009and
All Rights Reserved Finance IT Management Technology Solutions
Talent

With Big Data


Today Technology
• Missing real-time insight into • New configuration options for
Increase operational procurement reporting procurement analysis
transparency • Lack of functions to create • Modern and easier-to-consume
operational procurement–related user-interface
reporting dynamically in a modern
user interface

• Slow and costly paper-based • Complete visibility into end-to-


Improve processes end procurement activities
procurement • High transaction costs
operations cost by

20%
• Long-running transactions while • Real-time insight and easier-to-
Reduce posting documents with a high manipulate information
process number of line items • Accelerated long-lasting
effectiveness • Frequent errors yield to processing of purchasing
maverick spend documents

KPI improvements are high-level estimates and will have to be validated for each customer situation.

© 2015 KPMG Consultoria Ltda, uma [estrutura legal] brasileira e firma-membro da rede KPMG de firmas-membro independentes e afiliadas à KPMG International Cooperative (“KPMG International”), uma entidade suíça. Todos os
direitos reservados. Impresso no Brasil.
37
Next steps
• KPMG offers a proven methodology and approach to discover the customer-specific business
improvement areas and quantify value potential.
• We suggest such a workshop with your line-of-business and IT experts.
• As starting point, we recommend a performance and usage analysis of your current system.

©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International
provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such
38
authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential

You might also like