HAMBURGER

CASE
Amir Nasseri
Siddharth Mishra
Lev Lozovskii
 THE PROBLEM
The company plans to serve hamburgers for the employees for lunch and we have defined
specific factors to take into account.
 Positive
1. Lunch with a burger is fast and
convenient
4. I prefer a vegetarian burger
7. I prefer a meat burger
So in this slide we see
the provided
10. A burger should be packed in
statements on the
aluminum foil to preserve heat
which are divided into
three main parts which 13. I like when a burger is packed
in simple paper box
is like positive,
16. I like to have a burger at the
negative, neutral lunchtime
statements
19. I prefer a big double burger
22. I like light small burgers
25. I like when a lunch is packed in 26. I don’t like burgers with extra
recyclable material
28. I like a burger with fries
Negative
2. I don’t like to eat burgers often
5. Burgers can be bad for my health
8. Cheap burgers are always not
tasty
11. I don’t like when burgers are
not hot
14. Nice burger must have
expensive meat
17. I don’t like bread with sesame
20. I rarely eat burgers packed in
aluminum foil
23. I get a heavy stomach after a
burger
cheese
29. I don’t like burgers without
garnish
Neutral
3. Burger with good ingredients is not
harmful to my health
6. Taste of a burger depends on how it
is cooked
9. Burgers are more popular among
younger people
12. Quality burger has lettuce
15. Having a burger for lunch is
enough
18. Burgers are usually in combo with
coke
21. Having a burger from time to time
is pleasant
24. Burger with many ingredients is
better
27. Expensive burgers always taste
good
30. Burgers with brown bread are
tastier
 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

1 4 6 4 2 4 6 6 0 5 6 3 4 4 2 3 4 5 1 3 3 5 6 4 2 3 4 1 3 1 0

2 3 6 4 0 2 3 5 2 4 4 0 6 4 3 1 0 0 0 2 4 3 5 6 6 1 0 3 4 2 2

3 5 3 6 0 5 4 6 0 5 5 2 5 3 1 5 3 0 1 5 5 6 3 6 3 0 0 1 5 1 3

4 0 6 2 3 4 5 4 4 1 2 2 4 2 2 1 0 1 1 1 5 0 4 5 3 5 4 1 1 3 3

5 4 3 4 1 4 5 6 2 5 6 3 3 4 6 5 5 3 5 6 5 6 3 5 4 6 0 4 5 3 3

6 3 2 4 0 6 3 6 0 4 6 3 1 4 2 4 2 2 5 3 6 6 6 1 6 0 0 2 0 2 6

7 6 1 5 6 2 6 0 4 5 5 6 5 2 1 5 5 2 5 2 5 4 4 4 5 4 0 3 6 2 5

8 4 3 4 0 4 5 6 3 4 5 5 5 6 5 4 3 0 4 5 6 5 1 4 6 4 1 5 5 4 3

9 6 4 3 0 5 5 6 2 4 4 3 6 4 3 1 5 0 0 6 4 6 1 4 5 5 4 4 5 4 4

10 3 1 5 0 0 5 6 6 4 1 6 4 4 1 3 4 1 2 4 2 5 6 1 4 6 1 6 5 5 3

The pole has been taken from 10 cases which in this context we refer to the
people who has contributed to the pole, and the result are as presented in here
which the result were offered from 0 to 6, 0 being the least agreeing with the
statements and 6 being highly agreed with the statement
Result of the
calculations
So after the calculations have
been done we can see that in
each factor which statements
are most important which are in
our calculations more than 0.4
For the first factor statements number: 1, 2, 3, 9, 10, 11, 15, 16, 18,
19, 21, 26, 28.
 Lunch with a burger is fast and convenient

The result
 I don’t like to eat burgers often

 Burger with good ingredients is not harmful to my health

 Burgers are more popular among younger people

 A burger should be packed in aluminum foil to preserve heat

 I don’t like when burgers are not hot

 Having a burger for lunch is enough

 I like to have a burger at the lunchtime

 Burgers are usually in combo with coke

 I prefer a big double burger

 Having a burger from time to time is pleasant

 I don’t like burgers with extra cheese

 I like a burger with fries

“Preferably a hot double burger with fries, no cheese in it and Coke with aluminum foil
wrap is often pleasant to have for lunch, because they are fast and convenient and not
harmful to anyone’s health.”
For the second factor statements number: 2, 5, 6, 8, 10, 11, 20, 23,
25, 27, 28, 29.
 I don’t like to eat burgers often

The result
 Burgers can be bad for my health

 Taste of a burger depends on how it is cooked

 Cheap burgers are always not tasty

 A burger should be packed in aluminum foil to preserve heat

 I don’t like when burgers are not hot

 I rarely eat burgers packed in aluminum foil

 I get a heavy stomach after a burger

 I like when a lunch is packed in recyclable material

 Expensive burgers always taste good

 I like a burger with fries

 I don’t like burgers without garnish

“employees like it when their food is wrapped in aluminum foil but not often because
they prefer to eat in recyclable wrappers, expensive burgers are good but they get
heavy stomach after a burger, preferably with fries and some garnish and the way it is
cooked it’s also important, but nor burgers everyday and too often.”
For the third factor statements number: 4, 7, 13, 14, 19, 21, 27, 29.
 I prefer a vegetarian burger

 I prefer a meat burger

The result
 I like when a burger is packed in simple paper box

 Nice burger must have expensive meat

 I prefer a big double burger

 Having a burger from time to time is pleasant

 Expensive burgers always taste good

 I don’t like burgers without garnish

“some prefers vegetarian burger and some prefer meat burgers with expensive meat
because they believe that expensive burgers taste better than regular burgers and the
burger must be double with garnish wrapped in simple paper box.”
For the fourth factor statements number: 2, 6, 17, 19.
 I don’t like to eat burgers often
 Taste of a burger depends on how it is cooked

The result
 I don’t like bread with sesame
 I prefer a big double burger

“A double burger with no sesame on the bread and well cooked from time to time.”
For the fifth factor statements number: 12, 17, 18, 22, 23, 28.
 Quality burger has lettuce
 I don’t like bread with sesame

The result
 Burgers are usually in combo with coke
 I like light small burgers
 I get a heavy stomach after a burger
 I like a burger with fries

“A small burger with coke and fries and lettuce and no sesame on the bread but no too
often because they get a heavy stomach afterwards.”
THANK YOU