Marketing Plan

Team 4
Saleiha Sharif
Tamanna Sarwar
Ijeoma Umezinwa
Cristian Alonzo Indarte
 Executive Team

VP Sales Management VP Advertising

 Introduction  Market Analysis
 Mission Statement  Marketing Mix Strategy
 Overall Performance to Date

Ijeoma Cristian Tamana Saleiha

 SWOT Analysis  Financial Feasibility

 Competitor Analysis Analysis
 Forecast Tactical Plan

VP Brand President
Management
 Mission
WeBike is an
organization committed
to serving all classes of
bicycle enthusiasts across
the world by making
cycling safe, fun and
comfortable using our
advanced technology.
 Company Overview

Introduced a new line

of carbon fiber bicycle
WeBike is a carbon
that will serve the
fiber bicycle
vast market of North
manufacturing
America/Europe
company.
(NORAM- EUROPE)
for the FIRST time.

Our target segments

Our most are
important goal is • Work
to win and be • Recreation
the best • Speed
competitor in
the market
Financial Performance
 Strategic Graphs

Market Share Net Profit Revenue

 Market Analysis

Parameters Product 1 Product 2 Product 3 Product 4 Product 5

(Work) (Recreation) (Youth) (Speed) (Mountain)
Market size 27% 19% 26% 19% 54%

Market Trends Growing Growing Growing Growing Growing

Market share (in Q4) 45% 38% 30% 45% 38%

Business Strategies Large and Build a market Be the low price Take the lead Be the market
competitive position & defend it provider and keep it share leader
Market Demand Highest demand 36% 30% 50% 35%
(45%)
Number of Searchers 3200 3000 1200 2000 2200
Marketing Mix Strategy-The Four ‘P’ of Marketing
Place
Q3 – Amsterdam and Tokyo

Q4 – Rio-de-Janeiro and New York

city

Q5 – Portland, Nantes, Konya and

Bangalore

Upcoming Stores -

Q6 – Bogota, Johannesburg,
Melbourne and Hangzhou
 Marketing Mix Strategy

PRODUCT PRICE (Movepro1) PLACE AD SATIESFATION

(Out of 100) (Out of 100)
PRODUCT 1 (Work) 100 Amsterdam 79

PRODUC 2 (Recreation) 100 Amsterdam 62

PRODUCT 3 (Youth) 100 Amsterdam 41

PRODUCT 4 (Speed) 100 Tokyo 32

PRODUCT 5 (Mountain) 100 Tokyo 38

 Analysis of Sales
Quarter 3 Quarter 4
 Analysis of Cash Flow,
Capital Investment & ROI

Cash Flow
Report Item Quarter 1 Quarter 2 Quarter 3 Quarter 4
Beginning Cash Balance 0 419,000 363,000 579,960
+ Investment from Corporate Headquarters 500,000 500,000 500,000 500,000
+ Net Profit for Division -81,000 -556,000 -283,040 895,427
+ Borrow Emergency Loan from Headquarters 0 0 0 0
- Repay Emergency Loan from Headquarters 0 0 0 0
Cash Balance, End of Period 419,000 363,000 579,960 1,975,387

Capital Investment & ROI

Division Quarter 1 Quarter 2 Quarter 3 Quarter 4
Net Profit for Division -81,000 -556,000 -283,040 895,427
Cumulative Net Profit for Division -81,000 -637,000 -920,040 -24,613
Cumulative Investment from Corporate Headquarters 500,000 1,000,000 1,500,000 2,000,000
Net Investment (Cumulative Profit + Cumulative Investment) 419,000 363,000 579,960 1,975,387
Return on Investment (100 * (Cumulative Net Profit / Cumulative Investment)) % -16 -64 -61 -1
Creation of Wealth (Net Investment / Cumulative Investment from Corporate Headquarters) 1 0 0 1
Analysis of Store & Salesman Expenses
 Price Analysis of Competitor
Europe LATAM-MEA APAC
Compan
Segments Brands
y Price Rebate POD Price Rebate POD Price Rebate POD
Work MoverPro 645 75 Yes 610 15 No 809 50 No
Recreation CruiserPro 745 55 No 775 10 No 924 25 Yes
We Bikes Youth Kid Rider 609 60 Yes 494 10 No 648 65 No
Mountain Trail Bike 1,139 65 No 887 20 Yes 1,178 75 Yes
Speed Trek Bike 999 65 Yes 969 15 Yes 1,110 60 No

Work Falcon MB4000 600 35 Yes

Recreation Falcon C3000 700 35 No
Falcon
Youth Falcon K700 575 30 No
Bikes
Mountain Falcon UBX1000 950 55 No
Speed Falcon SL7000 1,050 55 Yes
 Tactical Plan

180 210
220 280 390
 Pro-Performa Income Statement Division Profitability
% change from
Profit Quarter 3 Quarter 4
Q3 to Q4
Gross Profit
Revenues 941,265 3,822,557 306%
- Rebates 19,450 119,860 516%
- Cost of Goods Sold 356,162 1,518,238 326%
= Gross Profit 565,653 2,184,459 286%
Expenses
Store Leases 132,000 221,000 67%
+ Sales and Service Personnel Expense 103,388 363,893 252%
+ Brand Promotions 0 0 0%
+ Special Programs 0 0 0%
+ Ad Creation/Revision 18,000 30,000 67%
+ Point of Purchase Display Expenses 400 2,000 400%
+ Advertising Expenses 10,105 83,139 723%
+ Internet Marketing Expenses 4,800 13,000 171%
+ Engineering Cost for New Brands 90,000 90,000 0%
+ Market Research 60,000 60,000 0%
= Operating Expenses 418,693 863,032 106%
Operating Profit 146,960 1,321,427 799%
Miscellaneous Income and Expenses
+ Other Income 0 0 0%
- Other Expenses 0 0 0%
- Research and Development Costs 0 0 0%
- Set Up Costs for New Stores 430,000 426,000 -1%
= Net Profit for Division -283,040 895,427 -416%
Cumulative Net Profit for Division -920,040 -24,613 -97%
By the completion of Quarter 8, We Bike will be
present in all the Regional locations with best
rated brands.

With current investments and profits in Q4 to Q7,

We Bike is expected to generate a profit of
$15-20 M by the end of 2nd financial year.
CONCLUSION
Investment of $2 million dollars by headquarters
help We Bike to invest in Research and
development sector and launch high quality brands.

New Investment prime focus would be to develop

carbon fiber material and essentially parts related to
mountain and speed segments.