name

12/10/2023

Introduction to topic

perception of sudha dairy

product in comparison to its
competitors
 Literature Review

• introduction: In this review, we explore how consumers view Sudha Dairy's products in
comparison to its competitors.

• Sudha Dairy Overview: Sudha Dairy is a well-established company known for a range of
dairy products in a specific region.

• Key Factors Influencing Perception: Consumer opinions are shaped by factors like taste,
quality, price, brand image, and health considerations.

• Consumer Studies: Hypothetical studies suggest that Sudha Dairy is generally perceived
positively, with consumers praising its quality, reasonable pricing, and trustworthiness.

• Comparative Analysis: While Sudha Dairy excels in some areas, competitors may have
strengths in specific product categories. Diverse consumer preferences play a role.

• Pricing and Health: Sudha Dairy's competitive pricing and healthier options are
appreciated, but some competitors offer premium and health-focused products.

• Sustainability and Brand Loyalty: Sudha Dairy's commitment to sustainability and local
heritage builds brand loyalty, while competitors may focus on innovative marketing.

• Conclusion: Sudha Dairy's reputation is generally positive, but the competitive landscape
demands adaptation to changing consumer preferences and market challenges.
 Gap Analysis in
Research
• There are many studies that have
been done on perception of dairy
product in comparison to its
competitors.
• But in the case of sudha dairy it has
been done so.
• So fulfill this gap this research has
been done
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Method of Research
• There are two method of research that can be applied in my case that are I have choosen the descriptive
method in my case

SAMPLE FOOTER TEXT 5

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Questionnaire

• It is set of questions which are answered by the

respondent himself in his own handwriting.
• The questionnaire was very simple and attractive and
response was also very good
• The questions that I have asked was
• Gender, Age, repetation of buying,
likeability,quality,freshness,taste,pakaging,recommend
ation to others.
• The important question like what they purchase
regularly, what they most like about sudha dairy
company.
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Research Design
• Understanding consumer perception is crucial for any business,
especially in the highly competitive dairy industry. Sudha Dairy, a
prominent dairy brand, aims to assess how consumers perceive its
products in comparison to its competitors. To achieve this, a
comprehensive research design must be developed to gather and
analyze data effectively. This research design will outline the
methodology, data collection techniques, and analysis methods for
studying the perception of Sudha Dairy products in comparison to
its competitors.
• So my approch towards the the research design was
• 1)determiing objective
• 2) determining approach
• 3)sampling
• 4)data collection
• 5)data analysis
• 6)data inrtergration
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Sample Frame

• target population for the study:- my friends from my

state and relatives and consumer near around
• Describe how the sample frame was created:- majority
poplutaion was the consumers around me
• Mention any specific criteria used for selecting
participants:- as sudha is located only in bihar that’s
why majority population is from specific area
• Provide statistics on the sample size and demographic
distribution:-total 35 responses
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Data Collection
Technique
• Detail the data collection methods used:-
Descriptive method used
• Discuss the advantages and limitations of the
chosen techniques:-
• advantages:- simple and quick data analysis
• Disadvantages:-limited depth and partial bias
• Highlight any challenges faced during data
collection and how they were addressed:- getting
form filled and asking respondant because they
fear about there privacy
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Data Analysis

• By ananlysis it has been derived that through

the years company has outreached it’s market
value in terms of customer relation by proving
wide variety of products.
• Not only that customers also love there
products and loyalty index is very hingh incase
of sudha company.
• So perception of sudha dairy product in
comparison to its competitors has very huge
difference in bihar.
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Conclusion
•
Sudha is a source of pride in Bihar, especially in Patna, where it
holds a major market share. Its wide product range and focus on
hygiene have earned consumer trust and satisfaction.

• Local competition from Raj milk is strong, with 34% choosing it

after Sudha. Sudha also faces national competition from Amul
(30%), followed by Mother Dairy and Heritage.

• Sudha's affordable pricing strategy caters well to the middle-

income group. About 82% consider its prices average, with most
buyers falling in the Rs. 15,000 to 25,000 salary range.

• Consumers desire innovation in taste and quality improvement,

signaling an opportunity for Sudha to expand its product range.
Effective food advertising could further bolster its brand presence
and market standing.