Project Report On

Cadbury Confectionary
Company

Presented By:-
Vaibhav R. Yadav
(MBA2316156)
Under Guidance of:- Dr.Kunal Gaikwad
 CADBURY
INDIA
In India, Cadbury began its operations in 1948 by
importing chocolates.

It today has 5 company-owned manufacturing

facilities & 5 sales offices in 5 metros. The
corporate office is in Mumbai.

Cadbury enjoys a value market share of over 70%

- the highest Cadbury brand share in the world!
The brand Cadbury Dairy Milk is considered the
"gold standard" for chocolates in India.
 OBJECTIVES
To become the Worlds Biggest and Best
Confectionery Company.
To make lots of chocolate & improve the
quality of their chocolate.
Have loads of stores worldwide.
To be an ongoing company & achieve
revenue growth of 20% per year.
Increase earnings by 15% annually &
dividends per share by 7% per year.
 Executive Summary:-

The project which I choose is on Cadbury

Company which made Confectionery
items and different types of chocolate
products.

Cadbury is a Multinational Company and

its business is worldwide.
 Data Collection
Secondary Source:-
The secondary data was
collected from internet,
References from Library
 Cadbury India net profit
Statistics

Sources:- 1. http://www.moneycontrol.com
2. http://
articles.economictimes.indiatimes.com
 SWOT ANALYSIS
Strengths Weakness
Well established brand Dental problems with
Huge market share 70% chocolates consumption
Rich product mix Little penetration in
Aggressive marketing rural sec
Price according to Indian Other competitors have
market better international
experience
Opportunities Threats
Increase share through Cut throat comp : Nestle
targeted acquisition Amul
Increases acceptance of Entry of international
Globalization in sector. brands
Innovative un captured Obsession with calories
market Negative publicity and
controversies
 FINDINGS

CONSUMER RESEARCH:
Consumer research deals with consumer and their problems and
solution to the problems. In this I came to know about the consumers need and expectation
levels regarding products and ascertainable levels of consumer satisfaction.

PRODUCT RESEARCH:
Under product research I came to know about the modification
which consumers wants as to the quality, packing, shape, color, and quantity etc of their
favorite chocolate.

PRICING RESEARCH:
This includes ability to consume, to pay for the product, how much
a person can spend on his/her favorite chocolate. In this I have tried to find out consumers
price expectations and reactions.

ADVERTISING RESEARCH:
Under this I have concluded that whether the advertisement appeals
the consumers or not. This also includes evaluating and selecting the proper media-mix and
measuring advertising effectiveness.
 MY SUGGESTIONS
Bring out new products for health conscious
people.
Continue to promote itself as substitute to
mithai.
Choco-biscuits should be introduced.
Should use Indian ads and avoid global ads
in India.
Special chocolates for Christmas should be
introduced e.g. rum, champagne flavored
New flavors like strawberry,orange,vanilla
etc.
 CONCLUSIONS
There is an immense scope for chocolate industry in India.

Understanding consumer preferences and demands is the

key to growth.

Pricing, quality , flavors and pack size are some of the

important factors.

Economical distribution using proper supply chain

management is necessity.
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