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 Objectives of Cadbury vs. Nestle:-

*CorporateObjectives:-
Broadening consumer appeal and extending reach to newer markets
Sustained growth of market share through aggressive product development
Striving for international quality in the products and processes
Focusing on cost competitiveness, productivity and innovative utilization of assets

*MarketingObjectives:-
Get more people to eat more chocolate, which calls for making it more affordable and being more
innovative

*AdvertisingObjective:-
Consumerfocus:
Appealing to a broader range of consumers is at the heart of the plan.
Greater innovation in packaging & product presentation across various power brands
Suppliersandbusinesspartners:
Continue using Ethical Sourcing Standards when working with suppliers
Continue to engage in regular dialogue with its suppliers and responds to their suggestions.

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 The project is based on information collected from Secondary sources. After the study, an attempt has been made to
present comprehensive analysis of consumption of Cadbury and nestle chocolates consumed by the people. The data has
been use to cover various aspects like consumption, consumers preference and customer satisfaction regarding Cadbury
and nestle chocolates.
Secondary Sources:-
A number of secondary sources of information were used.
1) Information:-.
Internet websites of Cadburys, Nestle and indiainfoline.com, askjeeves.com.
The researcher has also collected the secondary data by means of the documentary sources such as:
Organizational data of previous years/Company Records.
Internet
Website of organization
Journals and bulletins
Booklets
Magazine
2) TOOLS & TECHNIQUES:-
As no study could be successfully completed without proper tools and techniques, same with my project. I am
very thankful to all those tools for helping me a lot. Basic tools which I used for project are:-
Bar Charts
Pie Charts
Tables
3) Technological Tools:-
Excel
MS-Access
MS-Word

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 The Marketingmix is a set of four decisions which needs to be taken before
launching any new product. These variables are also known as the 4Psof
marketing. These four variables help the firm in making strategic
decisionsnecessary for the smooth running of any product / organization.
Marketing Mix are different components used by the marketer to
attract the consumer for buying the product offered by him.
Definition:-
According to MrJeromeMcCarthy,anAmericanexpert,
Marketing is the pack of four sets of variables namely Product
variables, Price variables, Promotion variables and Place variables.
In this following summary these 4 variables comprise the
Marketing mix.
1. Product What the company is manufacturing?
2. Price What is the pricing strategy used by the company?
3. Place Where is the company selling?
4. Promotions How is the company promoting the product?

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 The Marketing mix of Cadbury and Nestle discusses the 4Ps of one of the strong FMCG
companies of the world. The Cadbury and Nestle marketing mix shows that they have a strong
product line which boosts its marketing mix. Below are the products, price, placement and
promotions of Nestle

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 1. ConsumerResearch:-
Consumer research deals with consumer and their problems and solution to
the problems. In this we came to know about the consumers need and
expectation levels regarding products and ascertainable.
2.ProductResearch:-
Under product research I came to know about the modification which
consumers wants as to the quality, packing, shape, color, and quantity etc. of
their favorite chocolate.

Due to increasing overall cost in chocolate Products everywhere, cost

format should be made as such that it is affordable to each &
everyone in the society. In this we also found that if the demanded
brand is not available, so at that time the customers switch over the
brand of the chocolate so, here the company should build up the
healthy distribution channel by which can attract the customers and
company loose the fear from the market. Company should
concentrate more on television for advertisement.
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The Cadbury Dairy Milk (CDM) brand has evolved into a Megabrand incorporating arrange of
products each with their own identity.
The strategy involved a packaging and range refreshment strategy which has resulted in a unified
innovative Dairy Milk brand, having exceeded initial sales targets by a considerable margin, the strategy
can be considerable margin, the strategy can be considered a success!
Indian chocolate industry is unique mix with extreme consumption patterns, attitudes, beliefs, income
level and spending.
Understandingconsumerpreferencesanddemands is the key to growth.
The Indian Chocolate Industry is destined to grow and will do so in the future.
Overall people liketoeat Cadbury brand rather than Nestle.
MasterPeoplepreferredDairymilkofCadbury due to its Flavor taste quality and image and due to its
hard form some people often like to hear a chocolate with good quality taste Crunch.

As compaired to Nestle, Cadbury is more popular in India but Nestle is more popular in all
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over the World.
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