HERO MOTOCORP

H U M M A I N H A I H E R O- T H E I R I S A H E R O I N E V E R Y O NE O F U S .
 AGENDA
● Introduction
● Products
● Initial Phase
● Component sourcing
● Vendor selection
● Production Planning & units
● Manufacturing
● Quality control and testing
● Leadership and Maintenance team
● Logistics
● Marketing
● Sales
● Service and Support
● Competitors
 INTRODUCTION
● Hero MotoCorp is a leading two-wheeler manufacturer based in India, with a
market of 29.14% and global market share of over 35%.
● The company was founded in 1984 with a joint venture with honda of japan.
● Hero Honda developed several successful motorcycle models, such as the CD
100, Splendor, and Passion.
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● In 2010, Honda decided to exit the joint venture.
● Hero Group acquired Honda's 26% stake in the joint venture and the company
became a wholly-owned Indian company.
PRODUCTS- MOTORCYCLES
/ SCOOTERS
MOTORCYCLES SCOOTERS
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● SPLENDOR +(2007) ● ZOOM

● HF DELUXE (2013) ● PLEASURE +XTEC(2021)
● PASSION XTEC ● DESTINI 125 XTEC(2018)
● SUPER SPLENDOR(2005) ● MAESTRO EDGE 125(2018)
● XTREME(2022)
● PASSION PRO(2001)
 TEAM FORMATION

STUDY PHASE

DESIGN PHASE

INITIAL PHASE
PROTOTYPE PHASE
 PRODUCTION
PLANNING
● Sales forecasting
● Capacity planning.
● Shop floor scheduling
The shop floor scheduling process involves planning the daily or weekly production
schedule based on the MPS and MRP.
● Production control: This involves monitoring the progress of production, identifying
and resolving any issues, and ensuring that the production targets are met.
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● Continuous improvement: This involves analyzing performance metrics such as
production efficiency, cycle time, and quality, and implementing changes to improve
performance.
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 COMPONENT
SOURCING
It takes place after the prototype validation
process. This involves sourcing components such as
engine parts, chassis pipes, wheels, electricals, and
other parts required for the two-wheeler.

The component sourcing can be of two kinds:

Before launch sourcing and After launch-demand
sourcing
VENDOR SELECTION
The request of quotations from multiple suppliers to ensure the best value for money.
After selecting a supplier, a purchase order is issued.

Receipt of goods and services:

The specifications and quality requirements specified in the purchase order.

Invoice:
The invoice is then reconciled with the purchase order and the goods receipt to ensure
that the supplier has been paid correctly.

Payment is made to the supplier according to the agreed payment terms, such as net
30 days or net 60 days.

Record keeping:
All relevant documents, including purchase orders, invoices, and receipts, are kept for
future reference and auditing purposes.
VENDORS
Vendors​ Components​ Parts

Bharat Forge ​ ​Forged components Crankshafts, connecting rods, and steering knuckles.​

Minda Industries ​ Electrical and electronic components​ Switches, lamps, and horns.​

Endurance Technologies​ Suspension components​ Forks, shock absorbers, and handlebars.​

headlamps, taillamps, and indicators.​

Rinder India​ Lighting systems​
​

Magnum Steels ​ Sheet metal components​ Fuel tanks and fenders.​

Rockman Industries​ Aluminum castings​ Engine blocks and cylinder heads.​

JBM Group​ Chassis and Structural components​ Frames and swingarms.​

Gears and shafts.​

Sona BLW Precision Forge ​ Transmission and Drivetrain components​ ​
​
 MANUFACTURING
AND ASSEMBLY

The company produces a wide range of components, including engines, frames and
wheels. The company has built a strong in-house expertise in areas such as engine
design, casting, and forging. The components are then assembled to manufacture the
two-wheeler. This involves casting, machining, welding , painting ,assembling the
various components and setting up quality control measures,.
Example:
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● Engines
● Wheels
● Exhaust system (Pipes and mufflers)
PRODUCTION UNITS

Gurugram - Haryana: This is Hero MotoCorp's largest manufacturing facility, located in Gurugram, Haryana.
The facility has an annual production capacity of around 9 million motorcycles and scooters, making it one of
the largest two-wheeler manufacturing plants in the world.
Dharuhera - Haryana: This manufacturing unit is located in Dharuhera, Haryana, and has an annual
production capacity of around 1.8 million motorcycles and scooters.
Haridwar - Uttarakhand: Hero Motocorp's Haridwar manufacturing unit is located in Uttarakhand and has an
annual production capacity of around 2 million motorcycles and scooters.
Neemrana - Rajasthan: This manufacturing unit is located in Neemrana, Rajasthan, and has an annual
production capacity of around 1.2 million motorcycles and scooters.
Halol - Gujarat: Hero Motocorp's Halol manufacturing unit is located in Gujarat and has an annual production
capacity of around 1.8 million motorcycles and scooters.
Villa Rica - Colombia: This is Hero Motocorp's first manufacturing plant outside India, located in Villa Rica,
Colombia. The facility has an annual production capacity of around 78,000 motorcycles and scooters.
Bangladesh.
TECHNOLOGIES USED

i3S (Idle Stop-Start System): This technology automatically switches off the engine when the
vehicle is idling, such as at a traffic signal, and turns it on again when the rider engages the
clutch. This helps to save fuel and reduce emissions.

XSens Technology: This technology uses multiple sensors to monitor various parameters,
such as engine oil temperature, ambient temperature, air pressure, and throttle position.
This helps to optimize the engine's performance and improve fuel efficiency.

Auto Sail Technology: This technology allows the vehicle to glide smoothly without the need
to shift gears, improving the rider's comfort and reducing fuel consumption.
QUALITY CONTROL AND TESTING

The quality control and testing process to ensure that its bikes meet the
highest standards of quality, safety, and reliability.

• Production line quality control

• Road testing
• Final inspection
 LEADERSHIP AND
MAINTENANCE TEAM
• The leadership team of Hero MotoCorp consists of several
experienced professionals who have worked in the automotive industry
for many years

• Hero MotoCorp has a dedicated maintenance team that is responsible

for ensuring that their manufacturing facilities and equipment are
always functioning at optimal levels. This team includes skilled
technicians, engineers, and maintenance
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personnel who work round
the clock to keep the production lines running smoothly.

• Preventive maintenance, breakdown maintenance, running

maintenance, corrective maintenance.
 LEADERSHIP AND
MAINTENANCE TEAM

The maintenance team at Hero MotoCorp is responsible for the following

tasks:
1.Routine maintenance of machinery and equipment
2.Troubleshooting and resolving equipment breakdowns
3.Planning and executing preventive maintenance programs
4.Ensuring compliance with safetyr. and environmental regulations
5.Conducting periodic inspections to identify potential issues
before they become major problems.
LOGISTICS
● Hero Motocorp is one of the largest two-wheeler
manufacturers and has a well-established
logistics system.

● The company has a network of over 8,000

dealerships and service centres across India, and
it uses a combination road, rail and sea
transportation.

● The hero mainly sells its products through the

distribution centers.There are many distribution
centers all over india some of them are
Neemrana Distribution Center(Rajasthan)
Vadodara Distribution Center(Gujarat)
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Vijayawada Distribution Center(Andhra Pradesh).

● It has its own fleet of trucks to transport its

products and it also uses third party logistics
provider to supplement its own transport
capabilities .
MARKETING
● The bike is marketed to potential customers
through various channels such as advertising,
social media, and events.
● Launched ‘where next?’ campaign by virat kohli
and anushka sharma for XPULSE 200T.
● Hero has also always been associated with the
cricketing fraternity, either for international
tournaments or world cups.
● Virat Kohli, Irfan Pathan, Ranbir Kapoor and
Hrithik Roshan have been the company’s brand
ambassadors over the years.
● Launched GIFT (Grand Indian festival of Trust) to
tap into the buoyant customer sentiment and to
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add energy to the festive celebrations.

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 SALES

The bike is sold to customers through dealerships or

directly from the manufacturer. Sales teams work
to promote the bike, provide information to
potential customers, and close the sale.

The hero mainly sells its products through the

distribution centers.There are many distribution
centers all over india .
The company offers the test rides for the customers
to buy the vehicles
During the covid pandemic,They launched a online
selling platform called as E-shop Website link:
https://eshop.heromotocorp.com/
SERVICE AND
SUPPORT
• After the sale, the manufacturer provides support and
maintenance services to ensure that the bike operates
smoothly and remains in good condition.
• This includes providing spare parts, repairs, and
customer service to address any issues or concerns.
• service and support : customer care number on 1800
266 0018 to register the complaint.
• Launched application - HERO CONNECT, HERO APP
• FEATURES : Trip analysis, geo fence alert, live
tracking ,speed alert , hero locate , topple alert.
COMPETITORS
 CONCLUSION

● Lack of premium products

● Well defined process.
● Strong Brand image.
● Cost-effectiveness
● Innovation
THANK YOU