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  • Hanoi Presentation - Martin Corben

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    This document discusses convincing seasoned broadcasters to value social media. It notes that experienced broadcasters are key content decision makers who need to adapt their skills to the changing digital environment. The document provides tips on introducing seasoned broadcasters to social media and how to make it appealing, including examples of using Twitter and Facebook for breaking news. It also addresses issues around citizen contributions, authority versus speed, and defining roles for seasoned broadcasters in verifying user-generated social media content.

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    Hanoi Presentation_Martin Corben

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    This document discusses convincing seasoned broadcasters to value social media. It notes that experienced broadcasters are key content decision makers who need to adapt their skills to the changing digital environment. The document provides tips on introducing seasoned broadcasters to social media and how to make it appealing, including examples of using Twitter and Facebook for breaking news. It also addresses issues around citizen contributions, authority versus speed, and defining roles for seasoned broadcasters in verifying user-generated social media content.

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    2 views11 pages

    Hanoi Presentation - Martin Corben

    Uploaded by

    nguyen thi thu
    This document discusses convincing seasoned broadcasters to value social media. It notes that experienced broadcasters are key content decision makers who need to adapt their skills to the changing digital environment. The document provides tips on introducing seasoned broadcasters to social media and how to make it appealing, including examples of using Twitter and Facebook for breaking news. It also addresses issues around citizen contributions, authority versus speed, and defining roles for seasoned broadcasters in verifying user-generated social media content.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    of 11

    Convincing Seasoned

    Broadcasters to Value
    Social Media
    Martin Corben

    13/12/23 Australian Film Television and Radio


    School
    Outline
     The importance of Social Media to
    seasoned Broadcasters
     Tips on introducing them to social
    media
     Tips on how to make social media
    appealing to them
     Issues for Managers

    13/12/23 Australian Film Television and Radio


    School
    Why target seasoned broadcasters?

    Who are they?


     Experienced

     Key content ‘deciders’

     Influential on others, senior roles

     ‘Gatekeepers’

     Need for updated skills to match the

    environment
     Need to survive the ‘digital tsunami’

    13/12/23 Australian Film Television and Radio


    School
    The changing broadcast
    environment….
    Social
    Media
    Screens

    13/12/23 Australian Film Television and Radio


    School
    13/12/23 Australian Film Television and Radio
    School
    13/12/23 Australian Film Television and Radio
    School
    Reminds me of this saying…

    “If the music is too loud


    Then you are too old!”

    13/12/23 Australian Film Television and Radio


    School
    Examples
    Twitter Facebook
     Breakfast radio
     Evening radio
     Story: Christchurch
     Story: Reactions to TV
    quake
    event
     No talent via usual
     No talent via usual channels
    channels  Bigger story, deeper
     Big story, short reax reax
     How to contact?  How to contact?
     Recognised blogger ,  Facebook contributor,
    who tweets on-site
     On air in moments
     On air in time, and a
    number of times
    13/12/23 Australian Film Television and Radio
    School
    Broadcasting values - different
    priorities?
    Seasoned producers New producers

     Authoritative  Audience Interest


    comment  Timeliness
     Trusted sources  Trusted sources
     Timeliness  Authoritative
     Audience Interest comment

    13/12/23 Australian Film Television and Radio


    School
    Issues
    1. Citizen contributions – importance and
    use?
    2. Authority is important – you still need
    verification
    3. Speed is demanded
    4. Roles for Seasoned Broadcasters could be
    - targeting key contributors and
    - Verifying their information
    5. It takes, skill, time and energy. A
    dedicated role in stations?
    13/12/23 Australian Film Television and Radio
    School
    Thank You

    corben.martin@gmail.com

    13/12/23 Australian Film Television and Radio


    School

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