Prepared by:

Ariaf Muqbil :202001232

Ahad Hamoud :202001661
Haifa Ali :202001256
Fayzah khamis :202000336
Reem Dely :202001525
Rehab Awida: 202000636

Supervised by: Dr. Humaira Khan

Sephora and Abdul
Samad Al Qurashi
Sephora and Abdul Samad Al Qurashi are two iconic brands in the beauty and
fragrance industries, each with their own unique history and offerings.
Sephora and Abdul
Samad Al Qurashi
Both Sephora and Abdul Samad Al Qurashi have established themselves as
influential players in the beauty industry, each with its own distinct offerings,
target markets, and brand identities.
Sephora's Background and History
1 Innovative Retailer

Sephora, founded in France in 1969, revolutionized the beauty retail industry with its open-
sell concept, offering a wide range of products and brands under one roof.

2 Trendsetter 💄

Sephora is known for its curated selection of high-quality makeup, skincare, and fragrance
products, always staying ahead of the latest beauty trends.

3 Beauty Community 🌟

With its interactive in-store experiences and online platform, Sephora fosters a strong sense
of community among beauty enthusiasts, encouraging experimentation, education, and self-
expression.
Abdul Samad Al Qurashi's Background
and History
1 Fragrance Legacy 🌹
Abdul Samad Al Qurashi,
established in Saudi Arabia
in 1932, is renowned for its
mastery in crafting
exquisite Arabian perfumes
and oils.
2 Cultural Heritage 🕌
The brand embraces the
rich history and traditions
of Middle Eastern
perfumery, using premium
natural ingredients to
create luxurious and long-
lasting fragrances.
3 Art of Perfumery 🎨
Abdul Samad Al Qurashi's
dedication to
craftsmanship has made it
a symbol of excellence in
the fragrance industry, with
its scents cherished by
perfume connoisseurs
worldwide.
The Partnership between Sephora and
Abdul Samad Al Qurashi
Shared Vision ✨
Sephora and Abdul Samad Al
Qurashi joined forces to bring
the best of Western and Arabian
beauty traditions together,
catering to diverse customer
preferences.
Exclusive
Collaborations 🤝
The partnership has led to
exciting collaborations, offering
unique fragrance collections and
limited-edition beauty products
that celebrate the fusion of both
brands.
Global
Distribution 🌍
Sephora's extensive retail
network and online presence
have allowed Abdul Samad Al
Qurashi products to reach a
wider international audience,
embracing cultural diversity.
Product Offerings and Collaborations
Diverse Makeup Range 💄
Sephora offers a vast array of
cosmetics, from foundations to
eyeshadows, catering to all skin
tones, textures, and preferences.
Luxurious Fragrance
Collection 🌹
Abdul Samad Al Qurashi's
perfumes enchant with their
opulent scents, derived from rare
ingredients and expertly crafted to
capture moments of beauty.
Collaborative Limited-
Editions 👥
Sephora and Abdul Samad Al
Qurashi have surprised beauty
enthusiasts with unique
collaborative collections, offering
exclusive and highly coveted
beauty treasures.
Expansion and International Presence
Global Retail Reach 🌐

Sephora and Abdul Samad Al Qurashi's partnership has enabled both brands to expand their
retail footprint, reaching beauty lovers around the world.

Flagship Stores ✨

Iconic Sephora stores, featuring dedicated Abdul Samad Al Qurashi sections, provide immersive
shopping experiences, indulging customers in luxury and discovery.

Online Accessibility 📲

Through Sephora's e-commerce platform, customers worldwide can easily explore and purchase
Sephora and Abdul Samad Al Qurashi products right at their fingertips.
Customer Experience and Loyalty
Programs
1 Personalized Consultations 🤝

Sephora's well-trained beauty advisors offer personalized consultations, guiding customers to find
the perfect beauty products and fragrances for their individual preferences.

2 Exclusive Rewards 🎁

Sephora's loyalty program, accompanied by exclusive benefits and rewards, cultivates a strong
connection between the brands and their loyal customers.

3 Moments of Beauty 💖

Through innovative and immersive experiences, Sephora and Abdul Samad Al Qurashi aim to create
magical moments where customers can explore, experiment, and embrace their unique beauty.
Future Opportunities and Challenges
Market Expansion 🚀
The partnership opens doors for further
global expansion, allowing Sephora and
Abdul Samad Al Qurashi to reach new
markets and connect with beauty
enthusiasts worldwide.
1 Innovation & Sustainability 🌱
Both brands recognize the importance of
sustainability and are committed to
2 exploring innovative approaches, from eco-
conscious packaging to clean beauty
formulations.
3 Competition & Differentiation 💪
In a competitive beauty industry, Sephora
and Abdul Samad Al Qurashi must
continue to differentiate themselves,
creating unique collaborations and
exceptional customer experiences.
Sephora and Abdul
Samad Al Qurashi
This presentation will explore the history, product offerings, market presence,
and future plans of beauty giants Sephora and Abdul Samad Al Qurashi.
Sephora

1 History & Overview

Sephora is a French multinational beauty

Product Offerings
Sephora offers over 200 beauty brands,
including its own private label. It is
particularly known for its high-quality
makeup and skincare products.
retailer founded in 1970. It is known for its
2 wide range of makeup, skincare, fragrance,
and beauty tools.
3 Market Presence & Competition

Sephora has over 2,600 stores in 35

countries and has a significant online
Future Plans & Opportunities 4 presence. Its main competitors are
Ulta, MAC, and department stores.
Sephora plans to expand its clean beauty
offerings in response to the growing
demand for eco-friendly and sustainable
beauty products.
Abdul Samad Al Qurashi
History & Overview Product Offerings

Abdul Samad Al Qurashi is a Saudi Arabian Abdul Samad Al Qurashi offers a wide range of
fragrance house founded in 1932. It is known for luxury fragrances, oils, and incense sticks. Its oud
its high-quality oud, perfumes, and incense sticks. collection is particularly renowned.

Market Presence & Competition Future Plans & Opportunities

Abdul Samad Al Qurashi has over 100 stores in Abdul Samad Al Qurashi plans to expand its
20 countries and a strong online presence. Its product range to include skincare and makeup
main competitors are other luxury fragrance products, in response to the growing demand for
houses like Amouage and Roja Dove. halal and vegan beauty products.
Comparison

Sephora Abdul Samad Al Qurashi

Sephora offers a wide range of beauty products Unlike Sephora, Abdul Samad Al Qurashi specializes
catering to different skin types, tones, and concerns. Its in fragrances, particularly oud. Its products are known
sales associates are trained to help customers find the for their high quality, unique scents, and beautiful
right products. packaging.
Abdul Samad Al Qurashi: Overview

Rich Fragrance Heritage Botanical Expertise

Abdul Samad Al Qurashi is renowned for its mastery With a focus on natural ingredients, Abdul Samad Al
in creating exquisite Arabian perfumes, especially oud- Qurashi offers a wide range of floral and herbal
based fragrances. fragrances.
Sephora: Overview
Diverse Range Innovative Stores

Sephora is renowned for its vast selection Sephora stores provide an immersive
of beauty products, catering to diverse skin shopping experience with interactive
tones, types, and preferences. displays, beauty consultations, and
exclusive events.

Trendsetter

Sephora sets trends by introducing cutting-edge makeup, skincare, and fragrance brands from
around the world.
Partnership between Sephora and Abdul
Samad Al Qurashi

1 Fusion of Expertise 2 Exclusive Product 3 Cultural Exchange

By combining Sephora's
global presence and Abdul
Samad Al Qurashi's
perfume mastery, the
partnership delivers
unparalleled beauty
offerings.
Line
Sephora and Abdul Samad
Al Qurashi have
collaborated to curate a
unique collection of
fragrances, cosmetics, and
skincare products.
The partnership celebrates
the rich heritage of both
brands, introducing
customers to the world of
Arabian perfumery and
beauty rituals.
Market Presence & Competition
1 Sephora

Sephora has a wider product range and a larger physical footprint than Abdul Samad Al
Qurashi. However, it faces stiff competition from other beauty retailers like Ulta and MAC as
well as department stores.

2 Abdul Samad Al Qurashi

Abdul Samad Al Qurashi has a more niche product range and a smaller physical footprint
than Sephora. However, it faces competition from other luxury fragrance houses like
Amouage and Roja Dove.
Benefits for Consumers
Unmatched Quality
Customers can indulge in
luxurious fragrances and
innovative beauty products,
backed by the expertise of
both brands.
Enhanced Beauty
Routine
The collaboration provides a
unique opportunity to explore
new scents, textures, and
techniques to elevate their
self-care rituals.
Cultural Appreciation
Customers can immerse
themselves in the captivating
world of Arabian perfumery
and celebrate diverse beauty
traditions.
Expansion Plans and Future Prospects

Global Presence Innovation Hub

The partnership aims to expand the reach of Sephora Plans include establishing a state-of-the-art fragrance
and Abdul Samad Al Qurashi stores, bringing their laboratory to push the boundaries of perfume creation
exceptional offerings to more customers worldwide. and develop revolutionary beauty products.
The Future
Sephora
Sephora plans to expand its clean beauty and
wellness offerings, as well as its private label brands.
It also plans to improve its online experience by
offering virtual makeovers and personalized product
recommendations.
Abdul Samad Al Qurashi
Abdul Samad Al Qurashi plans to expand its product
range to include makeup and skincare products. It
also plans to increase its online presence to reach
customers in new markets.
The Similarities
Global Presence

Both Sephora and Abdul Samad Al Qurashi have a strong international presence and cater to a
diverse range of customers across different geographies.

Focus on Quality

Both brands are known for their high-quality products and luxury shopping experiences, albeit
in different product categories.
The Differences
1 Product Range

Sephora offers a wide range of beauty products, while Abdul Samad Al Qurashi specializes in
fragrances.

2 Market Reach

Sephora has a larger physical footprint and reaches a wider customer base, while Abdul
Samad Al Qurashi has a more niche product range and caters to luxury fragrance lovers.
Conclusion
The collaboration between Sephora and Abdul Samad Al Qurashi unlocks endless possibilities, offering customers
an extraordinary blend of innovation, luxury, and cultural appreciation in the world of beauty.
Thank you