Topic

How were the campaign's intended goals established? Analyze the success of Ariel's #ShareTheLoad campaign
in relation to the proposed objectives

How did YouTube and other social media campaigns go viral?

 Identifying the Problem

• Gender stereotypes
• Changing Perceptions
• Brand Image and Connection
• Measurable Outcomes
• Social Impact
• Brand Engagement
• Behavioral Change
• Media Reach and Effectiveness
 Specific Problems in the Case

Deep-Rooted Stereotypes: The case likely involves Resistance to Change: Analyze any resistance or
addressing deeply ingrained gender stereotypes, which pushback from the target audience or broader society in
can be a significant challenge. accepting or implementing the campaign's message

Measuring Impact: Quantifying the impact of a social

awareness campaign can be challenging. Determine the
effectiveness of the metrics used to measure success.
Decisions to be
Made
Target Audience Expansion: Partnerships and Collaborations:
Evaluate the potential for
Consider whether the
partnerships with influencers,
campaign should target new organizations, or other brands to
demographics or regions to enhance the reach and
further amplify its impact effectiveness of the campaign
Continuation Strategy: Decide whether to continue
with the current campaign, modify it, or launch a
follow-up campaign to sustain the momentum

Long-Term Sustainability: Make decisions on

how to sustain the message of gender equality
over the long term, considering evolving societal
norms and expectations
 The Part Social Media Played

• Compelling Content:
Emotional Appeal, Story telling and Novelty feature are some of
the approach this Campaign took this towards their audience.

• Relatability and Relevance

This campaign knows its target audience so that’s how they
identified with their audience and did the campaign while staying
in the correct trends.
 The Part Social Media Played

• User-Generated Content (UGC): Encouraging users to create

and share their content related to the campaign can
significantly increase reach. UGC creates a sense of
community involvement and ownership

• Influencer Partnerships:Collaborating with influencers who

have a significant following in the target demographic can
extend the campaign's reach. Influencers bring credibility and
authenticity to the message