IMPORTANCE OF

COMMUNICATION IN
BUSINESS ORGANISATION

PRESENTED BY-
BHARTI
WHAT IS COMMUNICATION?
 The English word ‘communication’ is derived
from the Latin ‘communicare’ which means to
impart or participate or to transmit.

 Communication is the act of sharing or

exchanging information , ideas or feelings.
BUSINESS COMMUNICATION
It is the process of
sharing
information
between people
within the
workplace and
outside a
company.
IMPORTANCE OF COMMUNICATION IN
BUSINESS ORGANISATION .
 1. EFFECTIVE LEADERSHIP
 Leadership can be
obtained from proper
system of
communication.
 Two-way
communication helps
in effective
communication.
 2. IMPROVING PUBLIC RELATIONS

 Communication
helps in establishing
inter-personal
relations with
various parties, stake
holders, customers.
 This is necessary in
this changing
business
environment.
3. MANAGERIAL EFFICIENCY

 Managerial task can

only be performed
when communication
system is effective.
 It allows managers to
take strategic
decisions which is
essential for
organisation.
4. CLEAR DIRECTION
 Effective communication
provides clear direction
and guidance to
employees .
 It ensures that everyone
understands their roles,
responsibilities and
goals.
5. IMPROVED DECISION MAKING

 Access to accurate
and timely
information enables
informed decision-
making.
 It leads to better
outcomes and
minimizing risks for
the organization.
6. EFFICIENT COORDINATION
 It allows streamlined
operations and
effective utilization of
resources.
 Communication
ensures smooth
coordination among
teams and
departments.
7. CUSTOMER SATISFACTION
 Effective communication
with customers allow
businesses to understand
their needs, address
concerns and provide
excellent customer
service.
 It leads to increased
customer satisfaction
and loyalty.
8. CONFLICT RESOLUTION
 Open and transparent
communication helps
identify and resolve
conflicts promptly.
 It helps in maintaining
harmonious work
environment and
preventing escalation of
issues.
THANK YOU