Ecommerce

Innovative Business, Modern, Effectivity

CIO and ECommerce
Application of ICT in Business and Management
Lecture: Associate Professor Doctor Nguyen Van Thoan
ICT Director, Ecommerce Dept Head
Foreign Trade University
0904.250.991
nvthoan@ftu.edu.vn
http://web.ftu.edu.vn/thoan

Hanoi, 2006 - 8 / 2010 – 10/ 2014 – 7.2015 – 3.2016 - 8.2021

E-Commerce V.8.2010 – 3.2016

Start up
1.When did ecommerce start
in Vietnam?
Give an example?
E-Commerce V.8.2010 – 3.2016

Search
Top 10 Ecommerce in Vietnam

https://iprice.vn/insights/mapofecommerce/en/
E-Commerce V.8.2010 – 3.2016

Warm up
2. Find the laws and regulations that
regulate e-commerce in Vietnam?
Laws
Decree
Circular
Direction
Resolution
Regulations
E-Commerce V.8.2010 – 3.2016

Wake up
3. What is the first and biggest
ecommerce project in Vietnam?

How much, how long

Find the current website?
E-Commerce V.8.2010 – 3.2016

Wake up
3. What is the first and biggest
ecommerce project in Vietnam?
Search ECVN
E-Commerce V.8.2010 – 3.2016

Warm up
4. What is the top organizations that
manage and support ecommerce in
Vietnam?

1. Ministry level
2. Associations
E-Commerce V.8.2010 – 3.2016

Warm up
4. What is the top organizations that
manage and support ecommerce in
Vietnam?
Search:
Cuc Thuong mai dien tu
Hiep hoi Thuong mai dien tu
E-Commerce V.8.2010 – 3.2016

Warm up
5. List 10 companies that successfully
applied ecommerce?

Traditional goes online

Pure online companies
E-Commerce V.8.2010 – 3.2016

Warming up
6. List 5 international companies that
works in Vietnam in ecommerce?

US
Japan
EU
E-Commerce V.8.2010 – 3.2016

Warming up
7. List 5 companies in Vietnam that fails
in Ecommerce?

Failures
E-Commerce V.8.2010 – 3.2016

Warming up
8. List top 5 companies that have
successful ecommerce services?

Services
E-Commerce V.8.2010 – 3.2016

Let start
9. Website for company - What are the
key benefits? → Search and post ZALO

Domain name:
Benefits
How many people in Board of Editors.
E-Commerce V.8.2010 – 3.2016

Start the engine

10. Personal Experience in
Ecommerce?
Buy smt
Sell smt
Pay online
Pay on mobile
E-Commerce V.8.2010 – 3.2016

Stop for a second

Bad sides of Ecommerce
•MB24
•Email fraud
•Credit card information hack, stolen
•Low quality delivery
•Bad websites
•Bad investment
•Failures
E-Commerce V.8.2010 - NOV 2021

Ecommerce Experience
1. Build a website = Joomla, VirtueMart
2. Build a webshop = Google Site, Chodientu, ETSY, AMAZON
3. Build a Youtube Channel = videos online
4. Write an article in Wikipedia = PR
5. Buy a cinema ticket online (CGV)
6. Buy an ebook online from Kindle Amazon.com
7. Manage a website, create an article
8. Dealing with customers by emails
9. Meeting with customers by video/web conference
10. Build and manage customer database – Using Google Form
11. Find importers for company products
12. Vietnam’s eGovernment services: Customs, C/O, Tax,
13. Online course – learn anything online
1. WHAT IS ECOMMERCE
 1 minute for Ecommerce Define
Google to find UNCITRAL Model Law on Ecommerce

UNCTAD ECommerce 1: M– S – D - P

UNCTAD ECommerce 2:
- Infrastructure (I)
- Data Message (M)
- Basic Law (B)
- Specific Law (S)
- Applications (A)
 1 more minute to define Ecommerce
Ecommerce is the buying and selling of products and
services through electronic devices and
communications net works.
+ Business: Electronic commerce is to do all or some business
activites through electronic means and communication
networks, including: M – S – D - P
+ Management: Electronic commerce is management and
business activities based on I – M – B – S - A
UNCITRAL
United Nations Conference For International Trade Law

Electronic commerce is the exchange of commercial

information through electronic means without printing
on paper in all the the business processes. (Note that
this is not totally required all processes, it starts with
some processes before others)

Google to find VietnamUNCITRAL

Electronic Model Law on
Transaction Electronic Commerce, 1996
Law
Find regulation in Ebanking, Efinace and E-Commerce transaction
2. When did Ecommerce
start?
When the Ecommerce stories
began?
6

5
4
3
1
2
What is special about Dell website? Have a quick look
What is good about Amazon.com? Can you tell?
3. Google to Find Ecommerce
Revenue in US, EU, Japan,
China and Vietnam?
 The Growth of B2C E-commerce
Figure 1.3, Page 20

SOURCE: Based on data from eMarketer, Inc., 2013a; authors’ estimates.

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 1-26
 The Growth of B2B E-commerce
Figure 1.4, Page 21

SOURCE: Based on data from U.S. Census Bureau, 2013; authors’ estimates.
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 1-27
4. Find 3 most popular
Ecommerce models
 4 level of ecommerce development

3. c-Business
Integrating / Collaborating
(integrating) (connecting)

2. t-Commerce
online transaction

1. i-Commerce
Information)
e-mail, chat, forum…
Web conference
10 July 2002
 3 new models (2015-2016-
2020)

10 July 2002
 Grab, Uber: What model?

10 July 2002
 5. What are 3 levels of
Ecommerce Applications
10 July 2002
10 July 2002
6. Find at least a lesson from
Amazon.com
Université de
Lausanne SITESITE |

KEY PLAYERS IN ECOMMERCE AGENDA SITE |

AGENDA | FIN

BANKS
3
clearance Credit card
Amazon.
4 Giao hàng com
DELIVER sales DELIVER
Y Information Y
Giao systems delive
5 hµng coordination r 6
contents Trả
l
hàn ại
g
Cung cấp Đặt hàng
SUPPLIE Giới thiệu
CUSTOM
R Bình luận ER
2 Author 1
marketing
 DELL GLOBAL NETWORKS

ORDER ACCUMULATION

2
BTO
INSTALLATIONS
Built
1
3 To
2
4
Order
DELIVERY
CUSTOMERS

4 INVENTORY
ORDER
DIRECT DELIVER FROM
MANUFACTURERS DELIVERY 24/7
CUSTOMERS
ACCT 5922: E-Business Strategies and Processes – UNSW – S1 2003
7. Tell at least 5 Ecommerce
Tools that company should
use to promote products?
 7. Tell at least 5 Ecommerce Tools that
company should use to promote
products?
Web
Youtube
Blog
Facebook Ads
Google Adwords → next slides for more
 E-commerce Presence Map

Figure 4.2, page 190

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-40
8. How important is Website
Face of business
Brand
Faith / Relationship / Loyalty
Future
Fairy tales / PR / Pull to website
link to Social
link to Mobile Apps
 Web Site Systems Development Life Cycle

Figure 4.5, Page 194

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-42
Table 4.2, page 195
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-43
 Logical Design for a Simple Web Site

Figure 4.6 (a), Page 197

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-44
 Physical Design for a Simple Web Site

Figure 4.6 (b), Page 197

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-45
9. What is the oldest Website
in Vietnam?
Một số hình ảnh củaWeb:
www.trungnguyencafe.com
2. Website: www.viettien.com.vn
http://www.hanoitelecom.com.vn/
10. Google to find UNCTAD
25 steps to apply
Ecommerce?
(Since 2003) - 2021 (18 years)
11. When to build a website
Arrange 10 steps in logical
order
 10 steps for building Ecommerce Websites

1 SWOT, plan, budget, objectives

2 Logical model, functions,

Domain, hosting
Design, coding, testing
Content, start and run, managing
Evaluation, 7Cs
Payment, security

Promotion, connecting to B2B, C2C, social networks

Linking to suppliers, partners, customers

Order fulfillment, delivery

12. Tell 7 key success factors
of a website
What is the 8th factor now?
 James A. O’Brien Introduction to Information Systems Eleventh Edition 61

e-Commerce Success Factors

Selection & Value Content

Performance & Service Commerce

Look & Feel Context

Advertising & Incentives Communication –

Some Key Personal Attention Customiza...
Factors
for Success Community Relationships Social
in E-
commerce Security & Reliability
Connection
Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
Table 4.11, Page 222
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-62
 13. What are 4 key conditions
to apply Ecommerce
successfully?
You can Google to find key failures (budget, website, wrong
price, low income, wrong business models, late delivery, bad
online support, sales and after sales…)
 4 Key Conditions for Ecommerce
4 N cho TMĐT
Online Producer
• Perception Seller shop
• People
• Connection
• Contents eMatrix
● Funds Buyer Supplier

● Applications/Technology
● Timing Consolid Distributor
ator
● Long term Vision UPS/FedEx
 14. CIO, CTO, ECOM
Start/start up
Success vs Failure
Then How to grow
Expand
Merging Acquisitions
GOOGLE to find strategy of AMAZON ALIBABA RAKUTEN
TAOBAO TMALL LAZADA DELL EBAY
 Right-Sizing Your Hardware Platform:
The Supply Side
■ Scalability:
❖ Ability of site to increase in size as demand warrants

■ Ways to scale hardware:

❖Vertically
■ Increase processing power of individual components
❖Horizontally
■ Employ multiple computers to share workload
❖Improve processing architecture

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-66
Table 4.8, Page 219
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-67
Table 4.9, Page 220
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-68
15. What are 9 key traditional
E-Commerce models (1994-
2015)
2015 - 2020 more new models
3 types of ecommerce + 3 NEW TYPES
G B C

G G2G G2B G2C

ELVIS Customs E-Government
(vn – usa) Singapore
B B2G B2B B2C
Bidding Ecvn.gov.vn Amazon.com
Nhacso.net
C C2G C2B C2C
Priceline.com E-bay
Craigslist
 CẢM ƠN
Cam on