Professional Documents
Culture Documents
1. Laws
2. Online transactions
3. Online payments
4. International Internet companies enter Vietnam
5. Government actions: Trustvn, Ecvn.com
6. Ecommerce Training
7. Ecommerce Start ups
8. Traditional goes Ecommerce
9. Factories, Banks, Airlines,
10.Infrastructures for Ecommerce
Top Ecommerce Events since 2004
3. Find a foreign
company that offers
ecommerce activities in
Vietnam (and get
revenues)
Leading companies in Ecom
Leading Ecommerce companies entered VN market
- Google.com.vn
- Ebay.vn
- Yahoo.com.vn
- (alibaba.com) → popular
++ 20
++ 100
Top Ecommerce Events since 2004
4. Find a foreign
company that has
branch or office or
representatives in
Vietnam?
EBAY VN (!)
Leading Ecommerce companies have branches in VN
Ebay.vn
Ecommerce is not Easy Com
http://www.nld.com.vn/tintuc/cntt/229390.asp
Top Ecommerce Events since 2004
6. Find 3 universities
that train and teach
ecommerce?
HR for Ecommerce ! K2S
https://10ecommercetrends.com/
Trends in Ecommerce
8. Find 10 types of
companies that
successfully applied
Ecommerce?
Leading fields for ecommerce
TOP volunteer in ecommerce
1. Travel, tourism – marketing, management
2. Hotels – marketing, management
3. Import Export – Promotion, C/O. Customs, Tax
4. Marketplace – Online stores
5. Publishing (xBooks, Sahara, MinhKhai…)
6. Banking – epayment, ebanking, ATM, internet banking
7. Finance – insurance, esecurity, estock
8. Training – eLearning, Net, Programming, Ecom, MIS
9. Transportation: Airlines, B/L, tracking
10.Manufacturing: cars, motobike, milk…
11.Healthcare, factories, schools…
https://thutuchaiquanvina.com/2021/01/11-trang-web-thuong-mai-dien-tu-b2b-lon-nhat-the-gioi.html
https://iprice.vn/insights/mapofecommerce/
Top Ecommerce Events since 2004
E-Customs Procedures
Benefits for business
Benefits for government
Global integration
News in Ecommerce 2010
E-Customs E-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
News in Ecommerce 2010
E-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
News in Ecommerce 2010
E-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
News in Ecommerce 2010
E-Customs
http://www.thaisonsoft.com.vn/default.asp?id=4&IDS=0
E-Government services
Google?
Alexa?
www.alexa.com
www.mot.gov.vn / www.ecvn.gov.vn 39
Discussion
Google to find:
📫UNCTAD Ecommerce or
Information Economy reports
📫Vietnam Ecommerce reports
Google?
Vietnam Electronic Commerce Report (2005 – present)
www.mot.gov.vn / www.ecvn.gov.vn 41
Discussion
Google?
Buy
Build
Outsource
Cost allocation for building website
The SDLC Steps
f S DLC e up-
m a rk o xtensiv
Hall ach: e t t s to
p ro e n en
ap time sp quirem es
t e g
fron mining r e chan
r iv
dete expens
d
avoi
later
© 2005 Pearson Prentice-Hall Chapter 10 - 43 Figure 10.2 Cost Breakdown for $1 Million Page 386
SDLC Project
Option 1. Purchasing
Discussion
Explain an Ecommerce
Transactions Process?
How information flows AMT – BANKs
Internet banking
Buying a cinema ticket in CGV online
Booking a ticket on VNA online
Checking in VNA online
A Typical E-commerce Transaction
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-46
Vulnerable Points in an E-commerce
Transaction
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-47
How an Online Credit Transaction Works
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-48
Discussion
Figure 7.3, Page 417 SOURCE: Based on data from comScore, 2013b.
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-50
Engagement at Top Social Sites
Figure 7.4, Page 418 SOURCE: Based on data from eMarketer, Inc., 2013x.
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-51
Discussion
How many ways can seller sell something
online by using Ecommerce? (sell, advertise,
promote…)
Moon cake
Website
?
?
Discussion
Moon cake
Website
?
?
Discussion
Moon cake
Website
?
?
Facebook Marketing Tools
■ Marketplace Ads
■ News Feed
■ Brand Pages
■ Promoted Posts
■ Sponsored Stories
■ Like Button
■ Mobile Ads
■ Facebook Exchange
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-55
Twitter Marketing
■ Real-time interaction with consumers
■ 160 million users worldwide
❖60% access Twitter from mobile device
■ Will Twitter become the next Google?
■ Basic features
❖Tweets and retweets
❖Followers
❖Hashtags
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-56
Pinterest Marketing
■ One of the fastest-growing and largest image-
sharing sites
■ Enables users to talk about brands using
pictures rather than words
■ Features include:
❖ Pins and re-pins to boards
❖ Share
❖ Follow
❖ Contributors
❖ Links to URLS
❖ Price displays
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-57
The Top Mobile Marketing Firms by Revenue
Figure 7.11, Page 452 SOURCE: Based on data from eMarketer, Inc., 2013j.
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 7-58
Online Movie Business
Share of Movie Revenues
Figure 10.14, page 669 SOURCES: Based on data from NPD Group, 2013a; industry sources.
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 10-59
PRACTICE
1. Build a website to sell something online? How will
you do?
2. What tools you use to promote online selling: Email,
Social, SMS, Fax, EMS, Blog, Forum, Wiki, You tube…
3. You are an export manager, how can you use
Ecommerce to find foreign Importers and promote,
advertise products?
4. Propose 5 project to implement ICT applications in
your company
5. Propose E-learning project for internal Training in
your company.
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-60
PRACTICE
1. Big companies intends to invest in
Ecommerce, How can they do?
- VinEcom, Viettel, FPT, VNPost, Viettel Post,
…
- Chodientu, Vatgia, (VCCorp), VNG (123mua)
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-61
CẢM ƠN