DATA COLLECTION

TECHNIQUES
PRESENTED BY: AMISHA SINGH
STUDENT CODE :BWU/MBA/23/136
COURSE NAME: MASTER OF BUSINESS ADMINISTRATION
DEPARTMENT: MANAGEMENT
SUBJECT CODE :106
SUBJECT: BUSINESS STATISTICS AND ANALYTICS FOR DECISION MAKING
 CONTENTS
• WHAT IS DATA COLLECTION ?
• TYPES OF DATA CONSUMERS
• IMPORTANCE OF DATA COLLECTION
• METHODS OF DATA COLLECTION
• CONCLUSION
 WHAT IS DATA COLLECTION?

Data collection is the methodological process of gathering

information about a specific subject. It’s crucial to ensure your
data is complete during the collection phase and that it’s
collected legally and ethically. If not, your analysis won’t be
accurate and could have far-reaching consequences.
 TYPES OF DATA COLLECTORS

• In general, there are three types of consumer data:

• First-party data, which is collected directly from users by your organization
• Second-party data, which is data shared by another organization about its
customers (or its first-party data)
• Third-party data, which is data that’s been aggregated and rented or sold by
organizations that don’t have a connection to your company or users
 IMPORTANCE OF DATA COLLECTION

• Collecting data is an integral part of a business’s success; it can enable you to

ensure the data’s accuracy, completeness, and relevance to your organization
and the issue at hand. The information gathered allows organizations to
analyze past strategies and stay informed on what needs to change.
METHODS OF DATA COLLECTION
 7 DATA COLLECTION METHODS
• 1. Surveys
Surveys are physical or digital questionnaires that gather both qualitative and quantitative data
from subjects.
• 2. Transactional Tracking
Each time your customers make a purchase, tracking that data can allow you to make decisions about
targeted marketing efforts and understand your customer base better.

• 3. Interviews and Focus Groups

Interviews and focus groups consist of talking to subjects face-to-face about a specific topic or
issue.
• 4. Observation
Observing people interacting with your website or product can be useful for data collection because
of the candor it offers. If your user experience is confusing or difficult, you can witness it in real-time.
• 5. Online Tracking
To gather behavioral data, you can implement pixels and cookies. These are both
tools that track users’ online behavior across websites and provide insight into
what content they’re interested in and typically engage with.
• 6. Forms
Online forms are beneficial for gathering qualitative data about users,
specifically demographic data or contact information.
• 7. Social Media Monitoring
Monitoring your company’s social media channels for follower engagement is an
accessible way to track data about your audience’s interests and motivations.
 CONCLUSION

• Understanding the variety of data collection methods available can help

you decide which is best for your timeline, budget, and the question
you’re aiming to answer. When stored together and combined, multiple
data types collected through different methods can give an informed
picture of your subjects and help you make better business decisions.