CONTENT

C R E AT I N G
PROCESS
BY YEN NHI
 1. Purpose of the post
IDENTIFY
FINAL
PURPOSE
Increase Follow/create Increase sale
awareness​ trend

2. Target audience

This will depend on the purpose of the post.

• For posts that aim to increase brand awareness or follow trends, the main goal is to reach and be
recognized on social media (plus running ads)
• For posts that aim to increase sales, such as promotions, minigames, or product launches, the target audience is
based on the level of sales generated by the lead/post
MARKET RESEARCH
• Determine the time to write the article
(prominent events, time targeted for
implementation)
• Determine the customer segment (age,
gender, conditions, ...)
• Customer needs at the present time for the
articles to be implemented
• Trends that are popular or are likely to be
popular in the near future
 • Identify a list of potential topics
• Categorize the topics by:
o Core topics that need to be prioritized, such as
product launches, promotions, and warnings
o Trending topics: only created when the trend is still
popular
o Articles to support new products
o Articles to create trends
• Consider whether the topics are still relevant to the target
audience

TOPIC • Prioritize topics that are likely to go viral and spread widely

SELECTION
 IDENTIFY KEY POINTS

Include other key points that

are likely to encourage sales or
generate interest
Identify the essential words Prioritize creating titles
Example: For the topic of
to target the customer's Black Friday + environmental
with an easy-to-read and
focus protection: "Bargain hunting", easy-to-remember effect
"extreme discounts", "shock
deals", "join hands to protect
the environment"
DETERMINE THE
FORMAT
• Video:
• Single-image post
• Multi-image post:
ACHIEVEMENT
• Build a fanpage from 40K followers to 54K followers in 3 months
• The content posts have an average reach of over 30,000 people
(without running ads)
• On average, the posts generate 10-20 leads/regular post, 15-30
leads/special post (discount, promotion)