OBJECTIVES OF ADVERTISING

SUBMITED BY:- SAHIL MANZOOR

TEACHER INCHARGE:- M.AMIN

SUBJECT:- ADVERTISING AND SALES PROMOTION

INTRODUCE A PRODUCT
The most common reason Advertising is used to introduce a
new product in the market. It can be done by existing brands as
well as new brands. Look at the latest iPhone in the market or
Nothing Phone 1, and you will find many advertisements for
these new products. The objective of advertising here is to
inform customers – “Here is the new product we have
launched.”.
INTRODUCE A BRAND
Many startups are in the market today, and many are services
based. Services are generally marketed as a brand rather than
marketing their single product.
Therefore, Uber will market its brand and introduce that Uber
has started servicing customers in a new market. The same
goes for Oracle or Accenture – Companies that market their
brand and their presence in the market rather than marketing an
individual product.
Convince Customer

Convincing customers to perform a particular task is the primary

objective of advertising. The tasks may involve buying or trying the
products and services offered, forming a brand image, developing a
favourable attitude towards the brand etc.
CUSTOMER RETENTION
This is aimed at companies that want their previous customers
back. Those who have migrated to another brand products or
services. Advertisers use different methods to keep customers
back such as discount sales, new advertising, some work done
on the packaging, etc.
Build Awareness
According to the AIDA model, the most important job of
advertising is to get attention which is nothing but building
Awareness. Advertising needs to capture people’s attention and
make them aware of the products or their features in the market.

Example: Most of the Bank ads that you see are awareness
campaigns. The ads that advertise the benefits of savings /
mutual funds or benefits of credit and debit cards are all
awareness-building ads.
Acquiring Customers or Brand Switching
One of the significant objectives of advertising and the first objective
of many advertising campaigns is to acquire more customers. It is
also known as making the customers switch brands. It happens by
passing on a solid message, so the potential customer leaves the
brand he is attached to and comes to your brand.

Example: Most telecom companies launch plans and strategies to

acquire customers and then advertise these strategies in the market
so that the customer switches brands. There is hardly any
differentiation in the telecom market – consequently, advertising is a
major way to acquire customers.
Brand Building

When a brand regularly advertises and delivers quality products

and meets the promises it makes, the value of the brand is
automatically built. However, there are many other aspects of
brand building.
THANK YOU