KPI Code KPI Group Criteria Unit 1

101 Sales Team Effectiveness Sales Revenue USD 55,61

102 Sales Team Effectiveness Sales Units Units 1.284
103 Sales Team Effectiveness Sales Growth % 26.10%
104 Sales Team Effectiveness New Customers Units 7
105 Sales Team Effectiveness Sales Cycle Length Days 19
106 Sales Team Effectiveness Avg.Revenue Per Unit USD $34,1
107
108
109
201 Customer Metrics Avg.Revenue Per Customer USD $181
202 Customer Metrics Customer Acquisition Cost USD $118,3
203 Customer Metrics Lead-To-Sale Conversion Rate % 17.80%
204 Customer Metrics Cost Per Conversion USD $145,0
205 Customer Metrics Avg.Customer Profitability % 21.50%
206 Customer Metrics Customer Lifetime Value USD $472
207 Customer Metrics Customer Turnover Rate % 25.40%
208
209
301 Budget Metrics Sales Budget Ratio % 2.30%
302 Budget Metrics Staying In Budget % 100.50%
303
304
305
 2 3 4 5 6 7 8 9 10
$63,063 $69.85 $52.01 $71,64 $53,044 $50,687 $58,791 $59.86 $57,203
1.563 1.322 1.251 1.194 1.268 1.348 1.142 1.307 1.058
26.20% 29.60% 30.05% 26.00% 27.80% 27.10% 30.90% 26.70% 22.50%
12 10 19 3 15 14 12 13 14
17 24 22 25 23 21 20 22 24
$39,6 $33,5 $32,03 $60,1 $41,1 $43,4 $42,5 $45,4 $44,9

$212 $175 $138 $247 $171 $155 $153 $167 $167

$125,0 $119,9 $92,02 $146,5 $118,6 $107,9 $112,1 $146,8 $155,4
18.10% 19.00% 19.70% 22.10% 17.10% 20.40% 22.00% 21.30% 21.30%
$163,9 $191,1 $140,9 $175,6 $173,4 $177,0 $150,0 $171,2 $161,2
21.40% 20.40% 19.90% 20.10% 20.60% 20.80% 19.10% 17.30% 19.80%
$436 $491 $420 $580 $496 $392 $478 $454 $436
23.60% 21.10% 25.90% 22.00% 22.90% 23,1% 18.30% 20.30% 22.00%

2.60% 2.70% 2.70% 2.00% 2.80% 2.80% 2.20% 2.60% 2.50%

99.20% 93.20% 93.20% 107.50% 117.50% 119.80% 128.30% 108.70% 111.90%