J.B.

INSTITUTE OF ENGINEERING AND TECHNOLOGY

A study on online trading

At IIFL (India Infoline Limited)
S. Shilpa Shree
22671E0058
UNDER THE GIDENCE OF
MASTER OF BUSINESS
MR.S VENKAT REDDY SIR
ADMINISTRATION ASSOCIATE PROFESSOR
(2022-2024)
INTRODUCTION
• Now a day’s all the technological changes are being made in the
competitive environment. In all fields computerization as taken
place.
• In case of stock exchange also they go for online trading. So the
investors have to be aware of online trading procedure, in order
to know the minute-to- minute changes in trading in stock
exchanges.
• The online trading system displays the overall changes in the
world of trading per second. So the knowledge of online trading
is must for every investor.
MEANING AND DEFINITION
• MEANING
“Change is the law of nature”. There were times when man was a wanderer
or a normal. He himself had to go place to place in search of food, water and
now everything is available at your doorstep just at the click of the mouse. The
growth of information technology has affected almost all sectors of life.
• DEFINITION
According to iForex:
“Online trading is basically the act of buying and selling
financial products through an online trading platform.”
NEED OF THE STUDY
• The present study is to review ONLINE TRADING at India
Infoline Limited., as the exchange has changed it’s trading
from it and there is need to assess the performance of the
capital market.

• Maintaining good records requires discipline, just like good

trading. Unfortunately, many commodity traders don’t take
the time to track their trading history, which can offer a wealth
of information to improve their odds of success.

• Most professional traders, and those who consistently make

money from trading commodities, keep diligent records of their
trading activity.
 SCOPE OF THE STUDY
• Investor can assess the company financial strength and factors
that affect the company. Scope of the study is limited.

• We can say that 70% of the analysis is proved good for the
investor, but the 30% depends upon market sentiment.

• The topic is selected to analyses the factors that affect the future
Earning Per Share (EPS) of a company based on fundamentals of
the company.

• The market standing of the company studied in the order to give a

better scope to the Analysis is helpful to the investors, share
holders, creditors for the rating of the company.
 OBJECTIVES OF THE STUDY
 It is to analyze the changes in trading after the exchange shifted from outcry
to online trading system.
 It is to study the functions of “India Infoline Limited” through various
departments.
 To know the online screen based trading system adopted by India Infoline
Limited and about its communication facilities.
 To know the appropriate configuration to set the network, which would link the
India Info line Limited to individual / members.
 To know about the latest and future development in the stock exchange trading
system.
 REVIEW OF LITERATURE
• Online trading has revolutionized the way individuals and institutions buy and sell
financial instruments in the global markets.

• Enabled by advancements in technology, online trading provides a platform for investors

to execute trades, monitor market trends, and manage their investment portfolios from
the comfort of their computers or mobile devices

• To the best of the knowledge and believe of the researcher, online trading is new to the
market.

• So review of the literature is not available and as per as the study concerned, it is
immaterial to review of the literature.
 INDUSTRY PROFILE
• The Indian broking industry is one of the oldest trading industries
that have been around even before the establishment of the BSE in
1875.

• Despite passing through number of changes in the post

liberalization period, the industry has found its way onwards
sustainable growth.

• With the purpose of gaining a deeper understanding about the role

of the Indian stock broking industry in the country’s economy, we
present in this section some of the industry insights gleaned from
analysis of data received through primary research.
 COMPANY PROFILE
• India Infoline is a one-stop financial services shop, most respected for quality of its advice,
personalized service and cutting-edge technology. IIFL offers advice and execution platform
for the entire range of financial services covering products ranging from Equities and
derivatives, Commodities, Wealth management, Asset management, Insurance, Fixed
deposits, Loans, Investment Banking, bonds and other small savings instruments.
• A network of over 2,500 business locations spread over more than 500 cities and towns
across India facilitates the smooth acquisition and servicing of a large customer base.

• India Infoline Pvt Ltd

IIFL has been awarded the ‘Best Broker, India’ by Finance Asia and the ‘Most improved
brokerage, India’ in the Asia Money polls. India Infoline was also adjudged as ‘Fastest
Growing Equity Broking House - Large firms’ by Dun &Bradstreet. A forerunner in the field
of equity research, IIFL’s research is acknowledged by none other than Forbes as ‘Best of the
Web’ and ‘…a must read for investors in Asia’. Our research is available not just over the
Internet but also on international wire services like Bloomberg, Thomson First Call and
Internet Securities where it is amongst one of the most read Indian brokers. India Infoline
Limited is listed on both the leading stock exchanges in India,
 SOURCES OF DATA
In the context of online trading research, both primary and secondary data are valuable
sources of information. Here's an explanation of each:
• Primary Data:
Primary data refers to original data that is collected directly from individuals or sources for a
specific research purpose. In the context of online trading, primary data might include information
gathered through surveys, interviews, observations, or experiments examples of primary data in the
context of online trading:
o Surveys and Questionnaires
o Interviews
o Observations
• Secondary Data:
Secondary data, on the other hand, refers to existing data that was collected for a different
purpose but can be relevant to your research. In the context of online trading, secondary data
might include information from previously published studies, industry reports, financial market
data, and other existing sources. Examples of secondary data in online trading research
include:
o Market Reports
o Academic Journals and Articles
o Historical Market Data
 RESEARCH METHODOLOGY
The data collection methods include both primary and secondary
Collection methods.

I. Primary method: This method includes the data collected from the
personal interaction with authorized members of India Infoline
Limited.

II. Secondary method: The secondary data collection method includes:

 The lecturers delivered by the superintendents of respective departments.
 The brochures and material provided by India Infoline Limited.
 The data collected from the magazines of the NSE, economic times, etc.
Various books relating to the investments, capital market and other related topics
 TOOLS USED IN THE STUDY
• Online trading tools are essential for investors and traders to
analyze the financial markets, execute trades, and manage
their investment portfolios.
• These tools provide real-time market data, research
capabilities, and user-friendly interfaces. Here are some
commonly used online trading tools:
• Trading View: A web-based platform for advanced charting,
technical analysis, and social trading. It covers a wide range
of financial instruments.
• Stock Charts: Provides comprehensive charting tools for
stocks, ETFs, and indices, with customizable technical
analysis indicators.
 LIMITATIONS OF THE STUDY
• Questionnaire contained a few number of the
questions to facilitate the respondent.

• Minimum knowledge would lead to wrong estimates.

• Area under the study was limited.

THANK YOU