WORKING OF ICI PAKISTAN LTD.

Presented by:

Haseeb Minhas F2020054012

Alina Arshad F2020054041
Abdul Rehman Ali F2020054033
Mohid Abdullah F2020054027
INTRODUCTION

 In 1982 a Terelyne, polyester staple was introduced to Pakistan textile industry as ICI Pakistan.
They setup a polyester plant at Sheikhupura with a capacity of 9000 MT/annum.
 In 1996, the terylene brand made further inroads into the Pakistani market as plant capacity grew
to 80,000 MT/annum.
 In 2006, the polyester plant capacity reached to 122,000 MT/annum.
 In 2015, in line with the future textile needs, terylene polyester staple fiber focused on four key
areas with its specialized variants:
 Health and hygiene.
 Sustainability.
 Versatility.
 Traceability
 Mission:
 Improvement of lives and socio-economics through quality of fabric.
 Vision:
 Aspires to build strong local and international through sustainable
growth by creating values for stakeholders
 Values:
o Customer Centricity
o Integrity and responsibility
o Innovation
o Passion for People
o Delivering enduring values
 Net Turnover 64.7 Billion Rs

 Growth:
ICI Pakistan Polyester is responsible for 22% of
total production in Pakistan. In the year 2019-2020 ICI Pakistan
LTD net turnover is estimated to be 64.7 Billion rupees out of
which Polyester was responsible for 36%.

 Products: 30%
1. Polyester 36%

2. Soda Ash
3. Pharmaceutical
11%
4. Chemical and Agri science
8% 15%

Polyester Chemical and Agri Animal Health

Pharmaceutical Soda Ash
ANALYSIS OF EXTERNAL AND INTERNAL ENVIRONMENTS
EXTERNAL ENVIORNMENT
SWOT ANALYSIS OF ICI
STRENGTH
 Diverse product portfolio
 Supplier to most industries in Pakistan
 Strong brand equity
 Geographical presence in local and international market
 Extension of portfolios
 Part of YBG(Yunus Brother Group) with experience multiple sectors
 Competent and committed Human resources
 Leading manufacturing experience for over 75 years
 Strong balance sheet with lower debt
 Strong and diversified cash generating ability
WEAKNESS

 Dependency on consistent supply of imported Raw Material

 Dependency of major operating segments on fuel sources
OPPORTUNITIES
 Expanding consumer market with locally manufactured infant products.
 Seeking cost saving initiatives
 Lucrative business alliances with international Organization
 Enhanced export competitiveness due to devaluation of rupee
 Increasing demands on their SBUs
THREATS

 Volatile international raw material and fuel prices

 Increasing Interest rates
 Volatility of exchange rate
 Depletion of natural resources
 Dumping of imported products
 External environmental uncertainty
INTERNAL ENVIRONMENT
 Work force has two streams.
 One group contains the people that are hired on the basis of FSC/Diploma + we also give
them 2 year training and from them those who creates their position we hire them.
 Other group contains people that have basic qualification of bachelor’s degree plus 3 to 4
year relevant experience.
PLANNING
ORGANIZATIONAL GOALS

 Organizational goals are basically to provide health safety.

 Safety is a license to operate
 Customer should be provided best service.
STRATEGY TO ACHIEVE GOALS
 Strategy is basically written in a document which is reviewed after every 2 years.
 Every organization made it in order to achieve those goals.
 One of our goal was to grow 4 times from the current time in next 5 years.
PLANS TO ACHIEVE GOALS
 The strategy is translated to key strategic objective.
 these key strategic is translated to business leader’s personal objective.
 Everybody’s performance measurement is linked to key strategic objective.
 When it’s translated to a personal objective then we do continuous monitoring to achieve
these goals.
 After that these objectives are translated to lower level according to capacity and position.
 Basically it’s a hierarchy pyramid”
BUSINESS STRATEGY AND OPERATIONAL PLAN .

 Product is maintained consistently ,a round this managers do

planning to assure quality.
 Then he proceeded to tell us about the organization’s inventory.
 It is basically a software system that facilitates managers for
effective control so that in minimum working capability
maximum output can be produced.
 There’s no advertisement aspect in our company because our
product is B2B (business to business).
 They uses SAP to do Planning.
ORGANIZING
CRITICAL TASKS FOR ACHIEVING GOALS
 We align staff with strategic business goal planning.
 Motivation and recognition are the higher priorities. Developing performance appraisal
system must be done and specially team working.
 We create deadlines.
 Follow through it.
 Continuously monitor it.
JOB DESIGN AND TASK GROUPING STRATEGIES
 It depends upon the type of project.
 If the project is related to marketing then a team is formed using specific people related to
that field which includes leaders as well corporate helpers.
 A proper team is formed by seeing the nature of project.
 Then again when there’s a leader, then there’s a time line followed by a steering committee
to monitor that project.
ORGANIZATIONAL LAYOUT STRATEGIES

 This process is called job safety analysis.

 They deploy the use of departmentalization and work specialization.
 There’s an analysis conducted before starting work, finding out what risks are involved.
 If risks are involved what levels are they going through to contain it and how to minimize or
eliminate that risk.
 All of this structure is available in the system.
 We have to go through a parameter what things come when these are resolved.
LEADING
RECRUITMENT AND TRAINING PROCESS
 The recruitment process of ICI involves the employees who visit
the top universities of the country look for talent.
 Then moving from a selection stage the top one’s are hired.
 The hired ones are then given 2 years of training of both
classroom and external on site.
 They are then trained and then assigned their roles in the
organization.
MOTIVATING WORK ENVIRONMENT

 The company focuses on their work environment.

 It motivates their work force by giving them bonuses and
achievement rewards.
 Comparing themselves with there competitors to see if they
are treating there employees fairly or not.
 There criteria hiring is based on performance not on religious
or other preferences.
CONFLICTS RESOLUTION

 The company uses a conflict resolution process to resolve

problems.
 It has it’s own disciplinary system.
 Both the accuser and accused are given an opportunity to tell
their part and then judgment is passed accordingly
CONTROLLING

What things are monitored as a manager related to sales level , inventory

product and employee satisfaction?
 Sales:
1. Control Measures are takes related to all
2. Sales are monitored in a manner of short-term and long term operational
plans.
3. Daily reports are received , expected sales and recovered products.
 Inventory Products:
1. Short and long term Production goals are set 24hours
2. Range of variation is estimated with the help of SAP software.
 Employee relation:
1. Engagement survey through external sources
2. Usage of SAP ,concurrent and feedback control
ANALYSIS

 ICI Pakistan follows Organic Structure.

 Firm believer of decentralized work environment.
 ICI Pakistan holds their manager in Symbolic views.
 Formalization is considered as their key to achieve Organizational Goal
 With respect to Five Force model ICI Pakistan LTD has
1. Low level new entrant threat
2. Rivalry with competitor is high
3. Threat of substitution is low
4. Bargain power of buyer is medium
5. Bargain power of supplier is medium
 ICI holds Democratic/Employee oriented culture
 ICI control process requires improvement
THANK YOU!