Professional Documents
Culture Documents
Presentation title 1
Target Consumers -QSR
Teens and family Burger King target Family, single male, (25-
Children, Family
Audience Burger King's 34)
and business men target audience is males,
aged 18 to 35 who eat
fast-food 9 to 16 times per
month
Presentation title 2
Target Consumers
Primary Target Consumers Secondary target Consumers
Teenagers and families make up the Adults are part of the secondary
majority of its clientele since most consumer profile, while people on a
teens are impulsive and enjoy eating tighter budget make up the tertiary
out with friends or ordering food customer profile.
online for the whole family
Presentation title 3
p r o d u c t p r o d u c t
product
summary
summary
summary
summary
• KFC initially used a non-differentiated targeting
technique because its menu was the same all
over the world.
Presentation title 5
product
overview
Value proposition
Product customer
Benefits Experience Features Wants Fears Needs
• Sync across • Everything • Simple • Remember things • Losing things • Fast to enter
devices everywhere things
• Easy syncing • Write things down • Locked into a
• Include images • Never forget system • Share notes with
• Fast to use • Save information
people
• Rich metadata • External brain
• Single system
• Remember
everything
Presentation title 7
Product roadmap
Q1 Q4
2OYY 200 Subs 20YY
Financial planning Initial MVC launches
commences subscribers on all markets
Q2 Q3 500 Subs
20YY 20YY Final
Beta registration Advertising subscribers
opens to the campaign
public kicks off
Presentation title 8
Strategic features
12 3
Simple Sync across devices Fast to enter things
Presentation title 9
The competition
The competition
The competition
The competition
The competition
The competition
Industry overview
6
0
Category 1 Category 2 Category 3 Category 4
Presentation title 11
Competitive
analysis
Our product Competitive research
Presentation title 12
Product swot
analysis
Strengths Weaknesses Opportunities Threats
The competition is dropping the Affordability is the main draw Our product hit the market late, Our product is priced below
price of their product to match for our consumers to our product so we have to catch up with that of other companies on the
ours other companies market
Presentation title 13
Go to
go to
go to
market
market
market
Product pricing
Price orientation
Price realization
Weak Medium Strong
Presentation title 15
Marketing
plan
Budget flexible for social Ad directing customers to our Popular social media companies Promotion will run for two
marketing product weeks
Presentation title 16
Product launch plan
Presentation title 17
executive
Executive
plan
plan
Our team
MIRJAM
NILSSON
President
VICTORIA
LINDQVIST
Executive Assistant
JENS MIRA
MARTENSSON KARLSSON
Project Manager Accounting
Presentation title 19
Product budget
Presentation title 20
Up next
12 3
Business management Product positioning Media outreach
opportunity sizing in-market user testing lead optimization
Presentation title 21
Thank
thank
Thank
you
You Mirjam Nilsson
206-555-0146
You
mirjam@contoso.com
www.contoso.com
You