Graduation internship at

IVIVU.COM company
 Table of content
1. Introduction
2. Organization
3. Position and tasks
4. Topic
5. Self – evaluation
6. Recommendations and conclusion

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I.Introduction

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Internship information
-Product executive intern at
IVIVU.com
-215 Nam Ky Khoi Nghia , Ward
7 ,District 3 , HCM
-Working time: 9:30 AM - 7:00 PM

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Internship purposes:
-Apply skills and major’s knowledge have learned in university into the working environment

-Learn more skills after finished the internship

-Learn about company’s culture

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II. Introduction of organization

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IVIVU company
Information
_ iVIVU.com a OTA (online travel agent)
provides products such as hotels, air
tickets, tours.....

_ A member of TMG Vietnam Group which

operates in the field of Tourism – Hospitality

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Location:

Currently the company has 3 branches :

+ HCM: 2nd Floor, Anh Dang Building, 215 Nam Ky Khoi
Nghia, Ward 7, District 3, City. Ho Chi Minh ( headquarter
office )
+ Hanoi: Room 308, 3rd Floor, The One Building, No. 2
Chuong Duong Do, Chuong Duong Ward, Hoan Kiem
District, Hanoi
+ Can Tho: 7th Floor - STS Building - 11B Hoa Binh
Avenue, Tan An Ward, Ninh Kieu District, City. Can Tho

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III. Position and tasks

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Position:

- Product executive(Entertainment
tickets)

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 Tasks:

_ Updating and editing information

_ Ensure the accuracy of data, information,
images, and presentations on the website

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 Tasks:

_ Editing images and selecting

photos on website
_ Meeting

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Challenges and difficulties at work:

- Communication
- Concentration
- Self-reliance

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The experience I accumulated through
my internship:

Self-study and independence

Communication

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IV. Problem of the company

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Matter identification
Vietnam's thriving tourism is driven by its scenic beauty

and cultural richness, coupled with successful

government-private sector collaboration, according to

Graham Cooke. However, the swift entry of global travel

firms poses a significant challenge for IVIVU,

intertwining with the company's ongoing issues.

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Issue Analysis:
Competition in business is competition or rivalry between
companies selling similar products or targeting the same
target audience to get more sales, increase revenue and
gain more market share with other companies. One of
IVIVU's strongest competitors is KKDAY

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 KKday Analysis:

KKday, a top online travel marketplace, connects tourists

with authentic local experiences, offering a diverse range
of activities and essential travel services. With a global
presence in 90 countries, KKday serves over 1 million
customers monthly with 30,000 itineraries and travel
services.

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Ivivu analysis

KKday:
Global travel application specializing in experiential ticket
products.
IVIVU:
Domestic application focusing on accommodations and
flights, excelling in the hotel segment with recent
expansion into entertainment tickets. Operates as an
agent, sourcing products from suppliers like KKday,
impacting pricing competitiveness.

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Solution For Ivivu:
❑ Products of businesses:
Ivivu's Strategy:
Develop impressive and distinctive travel products by leveraging
existing relationships with hotels and restaurants, creating unique
combo travel experiences for tourists.
Tapping into Emerging Trends:
Align with emerging travel trends, including charity, medical, and
sports tourism, and capitalize on Vietnam's medical tourism potential,
as emphasized by Dr. Luong Ngoc Khue, Director of the Health
Ministry's Department for Medical Examination and Treatment, to
attract international visitors, especially from Japan.
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❑ Using technology:
Organizing Tourism Information on Ivivu's Website:
Ensure a cohesive and well-coordinated approach to tourism
information across Ivivu's website, emphasizing professionalism,
data exchange, and systematic storage of information.
Strategic Promotional Activities:
Implement broad-scale promotional strategies across mass media,
websites, and social networks, fostering collaborations with
businesses, industries, and authorities, while considering enticing
programs and travel combos to boost customer spending on travel.
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Solution For Ivivu:
❑ Customer Service ❑ Regarding spending money on
High-quality goods and services enhance client satisfaction, while
market research and picking target
strict quality control procedures reduce potential damage to the
company's reputation. markets :
Ivivu should promote market research, explore multiple markets,
and increase market share through thorough research. Improve
costs, enhance employee information processing, and organize
research using technology and statistical methods. High primary
data gathering costs are also crucial.

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Solution For Ivivu:
❑ Proposing the government to adjust
tourism laws to suit the economic
context:
To create strength for Vietnamese tourism businesses, it is necessary
to create favorable policies from the state.

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CHAPTER V : EVALUATION

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❑ Experiences gain in internship • Recognized the importance of time management, self-care, and

• Found the role of a product executive intriguing and received effective studying to balance work demands.

significant support from colleagues during the internship. • Gained independence in work, acquiring valuable skills in

• Despite limited practical experience, actively engaged in communication, relationship building, and networking with

discussions, enhancing communication confidence and entrepreneurs and business owners in the market.

acquiring new skills.

• Developed proficiency in using office equipment and honed

office skills through tasks like editing information on the

company website.

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❑ The application of knowledge in the  Language Proficiency and Skill Development

workplace • Rigorous study of English for Business equipped with a

foundational vocabulary for understanding foreign partners and

 Academic Knowledge Application
played a crucial role in passing managerial tests at IVIVU.
• Successfully applied academic knowledge from HOA SEN
• Ongoing growth of essential skills, including critical thinking,
University to secure a position at IVIVU, highlighting the
problem-solving, communication, analysis, and technological
practical relevance of education in the professional realm.
proficiency, emphasizing the integration of academic training and
• Demonstrated the seamless transition from educational insights practical application in a professional setting.
to practical applications in a professional setting.

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❑ Plan for self-improvement
Internship as Practical Experience:

• Acknowledged the challenge of fully grasping the subject

expertise in the academic setting and recognized the
internship as a valuable opportunity for practical experience.

• Emphasized the internship as a chance to actively engage in

the field, applying classroom learning to real-world
scenarios.

Continued Skill Development:

• Highlighted the intention to continue honing language

abilities and soft skills beyond the internship.

• Identified the need for additional expertise in image editing

as an area for further skill development.

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Improve my hard skills and soft skills:
Experience as the Best Teacher:
• Acknowledged the invaluable role of experience as a teacher,
emphasizing the practical and timely growth of talents through
internships.
• Highlighted the opportunity to enhance both soft skills, such as
problem-solving and communication, and technical knowledge,
including understanding software operations.
Realistic Skill Development:
• Recognized the significance of menial tasks during the
internship, contributing to the development of soft skills by
addressing problems in a more informed and comprehensive
manner.
• Expressed the expectation of acquiring more and improved
skills, along with a general sense of progress by the end of the
internship.
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CHAPTER VI :CONCLUSION AND
RECOMMENDATIONS

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 ❑ Conclusion:
• Faced diverse challenges during the internship, requiring
acquisition of industry knowledge and technical skills.

• Recognized the paramount importance of effective

communication, particularly in discussing and presenting
products to co-workers and advisors.

• Learned to tailor communication for diverse audiences,

honing interpersonal skills and adapting messages
appropriately.

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❑ Recommendations
Positive Internship Experience:
• Dynamic, enjoyable, and sociable working environment at
Ivivu during the 3-month internship.
• Received guidance and close monitoring, allowing for
confident skill development, with the manager creating
opportunities for personal and professional growth.
• Company fosters good working conditions, organizing contests,
travel trips, and dining meetings for team building and result
evaluation.
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Areas for Improvement:
• Suggested improvements in communication, recommending
more effective advertising campaigns and leveraging
technology communication trends on social platforms to
enhance product visibility and accessibility.
• Advocated for promotions, customer appreciation programs,
and interactive games to strengthen the connection between
the company and its customers.
• Advised on enhancing the company's website, emphasizing
improvements in sales functionality, access links, and
layout, as well as advocating for a more vibrant and visually
appealing design to boost customer engagement.
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 RECOMMENDATIONS

❑ For Hoa Sen University :

Gratitude to Hoa Sen for Internship Opportunity:

Expressing gratitude to Hoa Sen for organizing the final internship,

providing valuable real-world experiences that contributed to
personal and professional growth.

Internship Insights and Proposal for Improvement:

Acknowledging the internship's role in personal maturation and

creating a strong foundation for the post-graduation career.

Suggesting that Hoa Sen University (HSU) organize surveys or

meetings to collect feedback from students during internships,
facilitating support and advice for overcoming challenges
encountered in the industry.

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 RECOMMENDATIONS

❑ For students :
Overcoming Obstacles in Internship: Effective Time Management:

Students can navigate challenges in their internship by meeting

company responsibilities, fostering positive work attitudes, and Advocate for creating a well-structured timetable to balance company
building strong relationships with coworkers.
obligations and internship reporting, ensuring successful completion of both
Key Strategies for Success:
tasks concurrently.
Emphasize the importance of a positive attitude and effective
teamwork for improved results and outcomes during the internship.
Encourage the development of strong relationships with coworkers
as a means of gaining valuable learning experiences.

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