MATERIAL SELF

according to William James, pertains to the objects, places, or even

people which have the label “mine”.
 • WANTS
• Synonymous with luxuries
• People buy them for reasons
that do not warrant necessity
• NEEDS
• These are important for survival
• Food, clothing, and shelter are
basic needs so people purchase
them out of necessity
 BODY

ASPECTS
OF
HOME CLOTHES
MATERIAL
SELF

IMMEDIATE
FAMILY
RUSSEL BELKE (1988)

WE ARE WHAT WE HAVE”

 Parents buy necessities for
their family because it is
symbolic of their need to
provide security.

Material possessions The possession of

signify some aspects material things also
of one’s sense of self THE SELF indicates one’s status
and identity in society.
IN THE
MATERIAL
WORLD
 The Nature
of
Materialism

Suggests that material possession

is all that matters most
THE
CONCEPT
OF SELF-
GIFT
THE
CONCEPT
OF SELF-
GIFT

MATERIALISM
- the act and behavior of
collecting goods and providing
gifts to the self
THE
CONCEPT
OF SELF-
Materialists
define success as
the accumulation

GIFT of wealth and

property

MATERIALISM
- the act and behavior of
collecting goods and providing
gifts to the self
THE
CONCEPT
OF SELF- Materialism
is frequently
GIFT linked to self-
centeredness

MATERIALISM
- the act and behavior of
collecting goods and providing
gifts to the self
THE
CONCEPT
Materialism is
frequently linked
to self-
centeredness
OF SELF-
GIFT Materialists
define success
as the Materialists believe
accumulation that happiness is
of wealth and determined by the
MATERIALISM property relationship between
purchasing and
- the act and behavior of consumption
collecting goods and providing
gifts to the self
 • INSTRUMENTAL
FUNC functional properties of a product

TION • SOCIAL SYMBOLIC

S OF social standing, group affiliation
MATE
RIAL • CATEGORICAL
POSS material possession is used to
communicate group membership and status
ESSIO
NS • SELF-EXPRESSIVE
personal qualities, values, and attitudes
 CONSUMPTION and PRODUCTION and
CONCIOUS CONSUMPTION
CONSUME
• Consume is defined as “use up,
to spend wastefully, to destroy”
(Gusdorf, 1978).
• Behind every consumption,
there is PRODUCTION.
CONSCIOUS PRODUCTION
• It is about practicing responsible
buying habits.
• Choices ae important
• Free will comes with
responsibility and obligation
ROLAND BARTHES
• Analyze the relationship between people and objects

• Objects are not just things but are reflections of the wider lives of
communities and individuals

• The things people possess are also in sync with what is valuedby their
community