BUSINESS COMMUNICATION

PREPARED BY;
DAW KHIN PO PO KYAW
 What is Communication?

• The sharing of information between two or more individuals or groups to reach a

common understanding

• Communication is a human endeavor and involves individuals and groups

sharing information and coordinating their actions.

• Communication does not take place unless a common understanding is reached.

Transmission Phase

• Sender - The person or group wishing to share information.

• Message - The information that a sender wants to share.

• Encoding - Translating a message into understandable symbols or language.

• Noise - Anything that hampers any stage of the communication process.

• Receiver - The person or group for which a message is intended.

• Medium - The pathway through which an encoded message is transmitted to a

receiver.

• Decoding - Interpreting and trying to make sense of a message.

Feedback Phase

• Initiated by the receiver (who becomes a sender).

• The receiver decides what message to send to the original sender (who becomes a
receiver), encodes it, and transmits it through a chosen medium.

• The message might contain a confirmation that the original message was
received and understood or a restatement of the original message to make sure
that it has been correctly interpreted, or it might include a request for more
information.
Communication Process
 Communication Process

• Sender has an idea.

• Sender encodes the idea in a message.

• Message travels over a channel.

• Receiver decodes message.

• Feedback travels to sender.

• Email • Face-to-Face Conversation
• Memo • Phone Call
• Report • Meeting
• Text Message • Conference Presentation
• Social Media Post • Job Interview

Written Verbal

Non -
Visual
verbal
• Infographics • Body Language
• Charts and Graphs • Eye Contact
• Maps • Gestures
• Flowcharts • Facial Expressions
• Photographs and Images • Proximity
 Patterns of Business Communication

• Vertical communication - Messages flow upward or downward along a path

referred to as the “chain of command.”
• Horizontal communication - message flow occurs between workers or units of
comparable status who need to share data or coordinate efforts.
• In network communication, information flows freely among those who have a link
that goes beyond the participants’ role or unit within the organization.

• Members’ roles or status within the organization will generally have the greatest
influence in vertical communication and the least influence in network
communication.
Patterns of Business Communication
Formal Communication
• Formal communication is business related. It can be written (memo, report,
policy) or oral (speech, meeting). Most organizations keep written records of
formal oral communication—copies of speeches, minutes of meetings.
Informal Communication
• Informal communication—sometimes referred to as a grapevine—consists of both
business-related and personal information. Rumors about company expansion and
discussion about a popular TV show are two examples.
Serial Communication
• Much of the information flowing vertically and horizontally within an
organization involves three or more individuals. For example, job instructions are
developed by managers and transmitted to the supervisors who report to them.
The supervisors, in turn, transmit the instructions to the workers under their
THANKS FOR YOUR ATTENTION !!!