Selangor Evolving

Economy
E-commerce Analysis
Malaysia Indicator

December 2022
Disclaimer: This data intelligence
overview is based on known open-
source data. Any inquires please reach
out to editor@malaysiaindicator.com
 Malaysia E-Commerce Growth Rate Value Forecast From 2017-2026

Source: https://www.globaldata.com

Digital Era
During the recent Selangor SME
Conference, the Selangor State
Executive Councilor for Industry and
Trade, Datuk Teng Chang Khim express
his excitement towards the
digitalization era.

"The e-commerce sector has continued Selangor State Executive Council,

Datuk Teng Chang Kim
to grow quickly this year, which has Source: Awani
helped many firms, particularly SMEs,
to stay afloat," said Teng.

"As digital technologies foster

innovation, provide job opportunities
and stimulate economic growth, the
digitalization of the economy generates
advantages and efficiency."
Top Product Distribution by Category in Selangor, 1 Jan - 30 Jun
Branded Company

Massive
Competitor
Selangor’s e-commerce
activity has both
established branded
companies and small
sellers involved in the
Small Seller platform. This has put
the Selangor digital
economy in intense
competition between
branded and non-
branded product
companies.
 Top Seller by No. of Sold Item in Selangor,
1 Jan – 30 Jun

Branded Company

Intense
Competition
Small seller
presence is not to
be taken lightly as Small Seller
generally, they
have more number
of item sold when
compared to
branded
companies with the
top seller able to
sell up to 100,000
items.
Top Seller Distribution of by Category in Selangor, 1 Jan – 30 Jun

Branded Company

Active
Economy
Interestingly, it
appears that small
sellers have more
seller distribution
compared to branded
companies. This
Small Seller shows that while the
small seller is fighting
the big guns, the e-
commerce platform
has introduced a
positive opportunity
for the small seller to
sell their products.
Top Branded Company by Average Revenue and Total No. of Sold Items in Selangor,
1 Jan – 30 Jun

Highest Achievement
Looking at the data, it appears that
the beauty and health company
Garnier has the highest revenue and
number of items sold while other
top branded companies have an
average revenue of over RM200,000.
However, their presence of rating is
quite low except for the famous
food company Munchy.
Top Small Seller by Average Revenue and Total No. of Sold Items in Selangor,
1 Jan – 30 Jun

Gaining
Attention
Meanwhile, when compared to
small sellers, they generally
have lower average revenue
and the total item sold. This is
probably due to high seller
distribution which makes it
hard for small sellers to achieve
high revenue and the number
of items sold individually.
Company Price Range by Category in Selangor, 1 Jan – 30 Jun
Branded Company

Fair
Price
When
comparing the
price range
between the
Small Seller branded
company and
small sellers,
their range is
typically under
RM 200, which
makes the price
range is highly
affordable for
the masses
Network of Branded Company by Price in Selangor,1 Jan – 30 Jun

Major
Network
From the network of branded
companies, the majority of the
company leans towards the
higher price range of between
RM 100 to RM 200.
Interestingly this includes
Mydin which is known to be a
cheaper value supermarket.
 Network of Small Seller Company by Price in Selangor,1 Jan – 30 Jun

Repeating
Pattern
surprisingly, the same price range
pattern can be seen from the small
network too with the seller by the
name of “angelland” and “artofsalmo”
leaning really close towards the RM
180 – RM 200 price range.
Network of Branded Company by Category in Selangor,1 Jan – 30 Jun

Solid Focus
When comparing the
network of companies by
category, the majority of the
branded company is from
the basic necessities line of
categories such as groceries
and pets, woman’s clothing
and health and beauty.
Network of Small Seller Company by Category in Selangor,1 Jan – 30 Jun

Fair Distribution
The pattern of the network
from small sellers is highly
different as the distribution
of the company is fairly even
for each categories.
 Key Takes
• Malaysia is transitioning towards
digitalization with the business
economy that revolves around the
activity of e-commerce.
• Through the simple yet effective e-
commerce platform, a lot of smaller
sellers are able to reach a wider
audience in Selangor.
• Small sellers appear to have a bigger
presence in the e-commerce platform
compared to a branded company
• Basic necessities product seems to be
the main focus of the e-commerce
platform in Selangor.
• The seller in the e-commerce platform
price range is mainly affordable
allowing easier access to the
consumers in Selangor.
Malaysia Indicator