QTR.

2 LESSONS

Lesson 1 – Language of Research

Lesson 2 – Language of Campaign
Lesson 3 – Language of Advocacy
Lesson 4 – Differences of Language
Used in Research, Campaign,and
Advocacy
MELCS Observe the Language of Research, Campaign, and Advocacy
(EN10G-IVa-32)
TARGETS:
1. Give the meaning of research and its language used;
2. Express appreciation on present issues through a
research report; and
3. Write a part of a research report by using appropriate
language.
PRE TEST ( 1-15) CHECK YOUR MESSENGER
REVIEW: Text Types
A.Descriptive – is a text that creates a picture of a person, place, thing or event. It
also tells what something looks, sounds, smells, tastes or feels like.
B. Narrative – is a text that tells a series of events in chronological order.
C. Expository – is a text that provides explanation of a specific topic; gives facts,
reasons, explanations or examples with supporting details and conclusions about
the topic.
d. Persuasive – is a text that aims to present a point of view and seek to convince a
reader.
e. Argumentative – is a text that attempts to present and explain the issue or case,
gives reasons and supports these
Question for the Session:

What type of language should we use in

Research, Advocacies and Campaigns?
Language is a powerful tool in building effective and
harmonious relationship. It bridges the gap in accessing
information and expressing oneself. Language has many
faces; it can be explored in any forms, oral, written, and
spoken.
A crucial part of advocacy language should employ positive language. This
means using words and phrases that communicate genuine compassion and care
for your clients which lets them know that you value them.

LANGUAGE USED :Tell something about the following kind of language and
literary devices used.

1. The corona virus is like a thief in the night.

2. Qtr- 1 exams a just a piece of cake for Janson
3. The violator of the Bayanihan Heal As One Act was issued the writ of habeas
corpus. ( (can be understood by lawyers, judges, and law experts)
4. I wanna go to the beach but I can’t because of the pandemic.
5. Vice Ganda’s joke was so havey.
A.Figures of Speech is a language used that is different from its literal
meaning.
Example: The corona virus is like a thief in the night.
Meaning: It is an example of a simile which shows comparison
between two
(2) different things which have similar characteristics. It means corona
virus and thief in the night are different things yet they can be noted
with same qualities.
B. Idiom is an expression that cannot be understood from the meaning
of its individual words but has a separate meaning of its own.
Example: It is a piece of cake. Meaning: It is an easy task.
C. JARGON refers to the language used by a particular group of people.

Example: Writ of Habeas Corpus (can be understood by lawyers, judges, and law
experts)

Meaning: It is a court order demanding a public official deliver an imprisoned individual

to the court and show a valid reason for that person’s imprisonment.

Sentence: The violator of the Bayanihan Heal As One Act was issued the writ of habeas
corpus.

D. COLLOQUIAL is the language used when people are speaking in an informal way.

Example 1: Wanna Meaning: Want to Sentence: I wanna go to the beach but I can’t
because of the pandemic.

E. SLANG is a word that is not considered part of the standard vocabulary of a

language (of a certain group of people).

Example 1: Havey Meaning: Funny Sentence: Vice Ganda’s joke was so

havey.
What is Research?
Research is a systematic investigation and a study of
materials and sources to establish facts and reach new
conclusion.
This is widely recognized as an important tool for solving
man’s various problems and in making life more useful and
convenient. The modern gadgets that we use today, the
medicines that give us relief, the tools and equipment that
make our tasks easier are all products of researches
conducted by professionals from various disciplines.
Research contains the following parts:
Chapter 1: Research Problem and Its Background
It begins with a general statement of the problem then focuses on a specific problem or issue, frames the said problem within the existing literature, points out deficiencies in the literature and targets the study for evidence and
proof.

Chapter 2: Review of Related Literature

It reports critical review of the relevant literature.

In writing a research report, informative, descriptive, persuasive and narrative text types are used.

e and identifies the gap within the literature that your research will attempt to address using tabular textual and graphical methods.
Chapter 3: Research Methodology
It discusses understanding of data and the ways to
systematically collect information and data.

Chapter 4: Presentation, Analysis and Interpretation

It contains the main topic on finding answers through data
collection. It also discusses methods of arranging, summarizing
and presenting sets of data using tabular textual and graphical
methods.
What is a Literal language?
Literal language means exactly what it says. It does not use
figures of speech. Instead, it uses the actual meaning of words
or phrases in their exact sense. Literal language is direct to the
point. It is precise and often tells the reader exactly the point.
Thus, the reader or listener does not have to extract meaning.

Moreover, literal language is often used in the fields of science,

logic, objectivity and research. It is a kind of expression that
could be trusted to describe ideas precisely and clearly.
Consider using literal language when writing a research paper. Authors use
literal language when they want to get their point in a direct manner.
Recognizing appropriate language used in Research
Let’s Practice:

1.The (effects, outturn) of music on mood have long been a popular topic of

psychology research. In a recent study, our department analyzed the effects of

various types of music on individuals’ moods as well as its effects on their helping
behavior,

specifically their desire to donate money. While the study did (affirm, proclaim)
music’s ability to both positively and negatively impact mood, its effects on giving
were a bit less conclusive…”

Source:https://www.researchgate.net/publication/285055978
“…Our study involved 100 freshmen from the local university: 50 males and 50 females who were

divided up into five groups. Each group was asked to complete a (poll, questionnaire) while sitting in
a room that played either no music or music from one of the following categories: uplifting music,
music with prosocial lyrics, music with antisocial lyrics, or annoying music. The uplifting songs were
popular hits with upbeat lyrics. The annoying music was computer-generated music with no lyrics.
The music played for 25 minutes while the students completed the questionnaires. The (relevant,
fitting) portions were the first and last sections of the questionnaire,which measured their positive
and negative moods. Upon (windup, completion) of the study, participants were given an envelope
containing five one-dollar bills, which had not been previously (mentioned, uttered) to them. The test
conductors casually mentioned that we were collecting money for a local homeless shelter and gave
(participants, partakers) the option of donating as much of their money as they wanted, or none at
all…”
Source: https://www.researchgate.net/publication/285055978
What is an Advocacy?
Advocacy is an active promotion of a cause or principle.
Advocacy involves actions that lead to a selected goal.
Advocacy is one of many possible strategies, or ways to approach a problem.
Advocacy can be used as part of a community initiative, nested in with other
components.
Advocacy is not direct service.
Advocacy does not necessarily involve confrontation or conflict.
Advocacy is a text form that uses different text types such as persuasive,
informative, descriptive, narrative, and argumentative.
Recognizing appropriate language used in Advocacy

Advocacy #1
Let’s Educate everyone to practice Proper Waste
Management

Advocacy #2
Proper Waste Management is best done with multitude
hands and minds.
I t’s now your turn! ( group work)
This time, you will make your own advocacy highlighting your
understanding of
the issue on “Malnutrition”. Be guided by the following questions
as your clues in crafting your advocacy:
What is the issue all about?
What is your goal? Who is your target?
What do you want to convey?
Use literal in box 1 and figurative in box 2.
Language of Campaign
Language is a useful medium to get the message across to convince
others of your cause in order to achieve your goal. It refers to a set of
organized activities designed to influence policies and practices to achieve
lasting change. Campaign always goes beyond just influencing policies and
practices and always seeks to engage the public in taking action and creating
broader movement for change.
These are actions, events and activities to achieve a change and to raise
awareness on a specific issue working more widely across organization or
people.
It includes lobbying those in power to make changes and a
combination of a number of actions to build a public support to change
Literal: “Observe Proper Waste Disposal.”

Figurative: “Put your heart in keeping your surroundings

clean.”

In making a campaign, both the literal and figurative language

can be used.
In Summary