Enhancing

Oral Presentations
Using Electronic Slides and
Overhead Transparencies

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 1

 Using Visual Aids
Audience

Clarify Create
Main Points Interest
Setting Content

Add Improve
Variety Learning

Purpose

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 2

 Types of Visual Aids
Overhead Transparencies

Electronic Presentations
Chalkboards
and Whiteboards

Flip Charts

35-Millimeter Slides
© Prentice Hall, 2003 Business Communication Today Chapter 16 - 3
 Types of Visual Aids
Product Samples

Scale Models

Audio Tapes

Film Strips and Movies

Television and Videotapes

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 4
 Planning Effective Slides
Audience

Gather Select

Purpose
Purpose

Gather Select
Information
Information the
the Format
Format

Audience

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 5

 Overhead
Transparencies
Advantages

Inexpensive

Easy to Use

Simple to Create
© Prentice Hall, 2003 Business Communication Today Chapter 16 - 6
 Overhead
Transparencies
Disadvantages

Lack of Flexibility

Fragile Format

Overhead Projectors
© Prentice Hall, 2003 Business Communication Today Chapter 16 - 7
 Electronic Presentations
Advantages
Advantages Disadvantages
Disadvantages
Specialized
Specialized
Real-Time
Real-TimeData
Data Equipment
Equipment

Technique
Technique
Multimedia
Multimedia Over
OverContent
Content

Flexibility
Flexibility Overuse
Overuseofof
and
andPortability
Portability Special
SpecialEffects
Effects

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 8

 Creating
Creating Effective
Effective Slides
Slides
Simplicity

Content Design
and Graphics Elements

Readability
Readability

Special
Consistency
Effects

Simplicity

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 9

 Writing Readable Content
• Select a central idea
• Limit the content
• Write short phrases
• Use parallel grammar
• Prefer the active voice
• Use short informative titles
© Prentice Hall, 2003 Business Communication Today Chapter 16 - 10
 Effective Graphics

Reduce Avoid Shorten

Details Repetition Numbers

Limit Highlight Adjust

Data Key Points Size & Design

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 11

 Selecting
Design Elements
Background
Color Schemes
Design

Fonts and
Clip Art Images
Type Styles
© Prentice Hall, 2003 Business Communication Today Chapter 16 - 12
 Achieving
Design Consistency

Slide Master Layout

Feature Templates

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 13

Animation and Special Effects

Transitions Hyperlinks
Builds

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 14

 Effective Slides

Readable Consistent Simple

Audience Mechanically Clear and

Centered Correct Focused

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 15

 Developing
a Clear Structure
Cover Introduction Blueprint
Slides Slides Slides

•Present the Title •Define the Topic •Define an Agenda

•Name the Presenter •Clarify the Topic •Provide a Road Map

•Grab Attention •Inform the Audience •Serve as a Sign Post

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 16
 Creating Effective
Handouts
Complex
ComplexCharts
Charts Company
Company Magazine
Magazine
or
orDiagrams
Diagrams Reports
Reports Articles
Articles

Lists
Lists Copies
Copies
Case
CaseStudies
Studies of
ofWebsites
Websites of
ofSlides
Slides

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 17

 Preparing to Give a
Presentation
Master the Material

Learn Hardware
and Software

Practice the Delivery

Limit the
Number of Slides
© Prentice Hall, 2003 Business Communication Today Chapter 16 - 18
 Introducing the Slides
Highlighting

Overhead Electronic
Changing

Pointing
Overhead Electronic
Transparencies
Transparencies Slides
Slides

Discussing

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 19

 Limiting the
Number of Slides
Length of the Presentation

Complexity of the Material

Nature of the Special Effects

© Prentice Hall, 2003 Business Communication Today Chapter 16 - 20