Company overview

 jsw has business interest in steel productionb , steel products , power

generation mining , sponge iron , ferrochorme and heavy machinery

 Jsw steel is among the worlds most illustrious steel companies and Indias
leading primary integrated steel producer

 The flagship company of the $11 billion jsw group , jsw steel is testament
to decades of experience and dynamic culture that have culminated in
the company becoming the leading manufecturer of value added and
high end steel in India .

 Jsw steel has its plant located across 6 strategic location in south and
west India namely , Karnataka , Tamil Nadu and Maharastra .

 Jsw steel ltd Indias largest private sector steel maker owned by Jsw group
based in Mumbai Maharastra , manufectures a wide range of grade of
steel .

 With wide range of products available company had generated a solid

trust and reputation over a period of time through solid support of large
networks of buyers .
 Initially JSW sold products through its large network of dealers . However to
increase its market penetration JSW management team members thought
of building a brand reputation .

 JSW felt that the present distribution model did not serve the purpose and
then they come up with a unique concept called JSW shoppe – A model
where a company would partner with existing as well as new dealers to
achieve there objectives